15:50 Web2Open: National and pan-European Social Networks

Slide 1: National and pan-European Social Networks National social networks, with a focus on post-2004 EU members and Scandinavia, plus insights of pan-European Social Network as MyPacis.Eu

Slide 2: What we discussed about Pan-European social networks   Bulding partnerships among Europeans 2.0  Key data about usage in top areas  Local social networks (Pre and post 2004 EU Members)  Case studies from Sweden and Finland  Business models 2.0  Insights about users’ motivation and behaviour by Country P.S.: The usual suspects are mentioned only if necessary

Slide 3: Being a pan-European For global social networks  Economy of scope: critical mass  Economy of scale? No, because IT platform can now be developed using OS  Diseconomy of scale? It may be that Company structure does not allow the necessary flexibility

Slide 4: Being a pan-European For smaller networks  Critical mass: only in one country  Economy of scale? No, because IT platform can now be developed using OS  Diseconomy of scale? Company structure is flexible, but are additional costs justified?

Slide 5: MyPacis.eu

Slide 6: Smilevich.com

Slide 7: Pre-2004 EU Members Highlights:  Where is Facebook outside UK? (77.000 German visitors, 1.2%; 331.000 French visitors, less than 3%)  MySpace has local languages

Slide 8: Grono.net

Slide 9: Rate.ee

Slide 10: Finland: Habbo Hotel virtual community owned and operated by Sulake Corporation. Habbo  Hotel  aimed at teenagers  combines the two concepts of a chat room and an online game.  32 local communities  90% of its players are between the age of 13 and 18  "Hotel Manager", or Content Manager, communicating with the players through newsletters, creating competitions, and managing the content of the website  Community Manager, who is responsible for moderation and guidance throughout the virtual community by managing  Country Manager, who manages the business side of the community such as sales, finance and administration.

Slide 11: Finland: Habbo Hotel selling in-game credits   website advertisement  sponsorship  Habbo-related merchandise

Slide 12: Finland: IRC Galleria founded in December 2000   photo gallery for the Finnish users of IRD  over 400,000 registered users and 6 million images  localized versions for Russia, Estonia, Lithuania and Germany  850,000 users  415,000 of whom are considered active  Average age: 19.5  Sold to Habbo Hotel

Slide 13: Finland: Habbo Hotel

Slide 14: Finland: acquisition Age continuity   Taking IRC international

Slide 15: Netlog

Slide 16: Xing