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eTwinning personas
 

eTwinning personas

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If eTwinning were a game, what type of personas would be in it? We present here six eTwinning personas and discuss who the persona tool can be useful for eTwinners.

If eTwinning were a game, what type of personas would be in it? We present here six eTwinning personas and discuss who the persona tool can be useful for eTwinners.

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  • The degree an individual is near all other individuals in a network (directly or indirectly). It reflects the ability to access information through the "grapevine" of network members (http://en.wikipedia.org/wiki/Social_network)

eTwinning personas eTwinning personas Presentation Transcript

  • eTwinning “personas”
    • If eTwinning were a role-play, what would the personas be?
  • eTwinning personas Tellnet workshop for eTwinners April 1 2011 Riina Vuorikari (EUN) & Romina Cachia (IPTS )
  • Who we are?
    • Riina from Finland
    • Teacher from my first training, - then hypermedia, web, research, etc.
    • Working in European Schoolnet as part of the eTwinning Central Support Service
  • Who we are?
    • Romina from Malta
    • Communication degree from the first training, - then digitalmedia, research, etc.
    • Working in Institute of Prospective Technological Studies in Sevilla as part of the European Commission
  • Outline of the workshop
    • Introduction (Riina: 5 min)
    • What are “personas” and how could you use them? (Riina: 5 min)
    • Presentation of eTwinning personas (Romina: 15 min)
    • Fine-tuning eTwinning personas (Group: 30 min)
    • Group feedback on eTwinning personas (All: 20 min)
    • Discussion (All: 15 min)
  • 1. Introduction
    • What are networks?
    • Why do some people get a virus?
    • What are personas ?
    • What can I do with personas in eTwinning?
  • This station is very central to the metro network
  • eTwinning project map This eTwinner is very central to the network getting information through the "grapevine" of network members
  • Some roles in an ICT supported network enthusiastic networker supporter occasional lurker wishful learner in a network, many different roles are needed
    • Why do some teachers get
    • the "eTwinning" virus
    • and
    • are able to spread it around
    • - and others don’t ?
  •  
  • tightly connected nodes ( =teachers) i n the central
  • Who will get the virus? Not the “singletons” with no connection with the rest of the network!
  • 2. What are personas and how could you use them in eTwinning?
  • What are “personas” ?
    • Different meanings ( en.wikipedia. org/wiki/Persona )
    • a "character" of a theatrical performance, stage name
    • in psychology: a mask or appearance one presents to the world
    • in marketing: represents a group of customers so that the company can focus its efforts
    • in design: an artifact that consists of a narrative relating to a desired user's daily behavior patterns, using specific details, not generalities.
  • Where “personas” are used ?
  • “ Personas” in product design ?
    • In companies like Ford Motor Company, Microsoft and Reuters, personas are used to help better understanding of customers
    • A real human with a name, face, motivations, and goals - yet fictitious
    • Represents the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way ( http://en.wikipedia. org/wiki/Persona_ %28marketing%29)
    A tool for market segmentation For us, it’s a tool to create a foresight of eTwinning in 2020
  • How could you use “personas” in eTwinning ?
    • Understanding the existing eTwinning personas can help you manage and work with your eTwinning project
    • Who are you going to partner with?
    • What kind of skills, attitudes and behavior do you appreciate in your projects? With what kind of people do you work best?
    • Important for your “risk management”
  • 3. eTwinning personas
    • Each persona is rooted in eTwinning studies and ethnographical observation. They include 4 areas:
    • Characteristics in eTwinning
    • Computer literacy
    • Importance of institutional recognition
    • Problems
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  • 4. Groupwork
  • 4. Group work
    • Discuss the following issues:
    • Are the personas realistic?
    • Are they “strong” enough to tell the story ?
    • What should be added/modified/ deleted?
    • Prepare to present your persona discussion to all!
  • 5. Your feedback
  • 6. Discussion
    • Discuss the following issues:
    • Are the personas realistic?
    • Are they “strong” enough to tell the story ?
    • What should be added/modified/ deleted?
  • Talk to us!
    • Romina will be around to talk about your eTwinning network
    • It will take 15-20 min
    • You will understand better how your network looks like!
    Thank you!