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eTwinning personas

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If eTwinning were a game, what type of personas would be in it? We present here six eTwinning personas and discuss who the persona tool can be useful for eTwinners.

If eTwinning were a game, what type of personas would be in it? We present here six eTwinning personas and discuss who the persona tool can be useful for eTwinners.

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  • The degree an individual is near all other individuals in a network (directly or indirectly). It reflects the ability to access information through the "grapevine" of network members (http://en.wikipedia.org/wiki/Social_network)
  • Transcript

    • 1. eTwinning “personas”
      • If eTwinning were a role-play, what would the personas be?
    • 2. eTwinning personas Tellnet workshop for eTwinners April 1 2011 Riina Vuorikari (EUN) & Romina Cachia (IPTS )
    • 3. Who we are?
      • Riina from Finland
      • Teacher from my first training, - then hypermedia, web, research, etc.
      • Working in European Schoolnet as part of the eTwinning Central Support Service
    • 4. Who we are?
      • Romina from Malta
      • Communication degree from the first training, - then digitalmedia, research, etc.
      • Working in Institute of Prospective Technological Studies in Sevilla as part of the European Commission
    • 5. Outline of the workshop
      • Introduction (Riina: 5 min)
      • What are “personas” and how could you use them? (Riina: 5 min)
      • Presentation of eTwinning personas (Romina: 15 min)
      • Fine-tuning eTwinning personas (Group: 30 min)
      • Group feedback on eTwinning personas (All: 20 min)
      • Discussion (All: 15 min)
    • 6. 1. Introduction
      • What are networks?
      • Why do some people get a virus?
      • What are personas ?
      • What can I do with personas in eTwinning?
    • 7. This station is very central to the metro network
    • 8. eTwinning project map This eTwinner is very central to the network getting information through the "grapevine" of network members
    • 9. Some roles in an ICT supported network enthusiastic networker supporter occasional lurker wishful learner in a network, many different roles are needed
    • 10.
      • Why do some teachers get
      • the "eTwinning" virus
      • and
      • are able to spread it around
      • - and others don’t ?
    • 11.  
    • 12. tightly connected nodes ( =teachers) i n the central
    • 13. Who will get the virus? Not the “singletons” with no connection with the rest of the network!
    • 14. 2. What are personas and how could you use them in eTwinning?
    • 15. What are “personas” ?
      • Different meanings ( en.wikipedia. org/wiki/Persona )
      • a "character" of a theatrical performance, stage name
      • in psychology: a mask or appearance one presents to the world
      • in marketing: represents a group of customers so that the company can focus its efforts
      • in design: an artifact that consists of a narrative relating to a desired user's daily behavior patterns, using specific details, not generalities.
    • 16. Where “personas” are used ?
    • 17. “ Personas” in product design ?
      • In companies like Ford Motor Company, Microsoft and Reuters, personas are used to help better understanding of customers
      • A real human with a name, face, motivations, and goals - yet fictitious
      • Represents the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way ( http://en.wikipedia. org/wiki/Persona_ %28marketing%29)
      A tool for market segmentation For us, it’s a tool to create a foresight of eTwinning in 2020
    • 18. How could you use “personas” in eTwinning ?
      • Understanding the existing eTwinning personas can help you manage and work with your eTwinning project
      • Who are you going to partner with?
      • What kind of skills, attitudes and behavior do you appreciate in your projects? With what kind of people do you work best?
      • Important for your “risk management”
    • 19. 3. eTwinning personas
      • Each persona is rooted in eTwinning studies and ethnographical observation. They include 4 areas:
      • Characteristics in eTwinning
      • Computer literacy
      • Importance of institutional recognition
      • Problems
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24.  
    • 25.  
    • 26. 4. Groupwork
    • 27. 4. Group work
      • Discuss the following issues:
      • Are the personas realistic?
      • Are they “strong” enough to tell the story ?
      • What should be added/modified/ deleted?
      • Prepare to present your persona discussion to all!
    • 28. 5. Your feedback
    • 29. 6. Discussion
      • Discuss the following issues:
      • Are the personas realistic?
      • Are they “strong” enough to tell the story ?
      • What should be added/modified/ deleted?
    • 30. Talk to us!
      • Romina will be around to talk about your eTwinning network
      • It will take 15-20 min
      • You will understand better how your network looks like!
      Thank you!

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