Fashion online retailers 2010

Leading Fashion e-Retailers

Leading Designer Brands Online Retailers (Pure Players) • Early starters circa 1998: Net-a-porter, Asos (UK ) ShopBop, Bluefly (USA) and Yoox (Italy) • New comers in Europe since 2006: MyWardrobe (UK), StyleBop (Germany), MonShowRoom, PlacedesTendances, VitrinesParisiennes, LeBazarParisien (France)

Netaporter.com • the world's premier online luxury fashion retailer. • Launched in London in 2000 • Carries 200 designers ranging from "superbrands" to cult favorites ( Paul & Joe…) • Average order £500€ • Funds raised: $1.4m at inception, $8.2m in 2004 • Luxury Group Richemont owns 28%, offers to buy at £350m • 2009 Sales: 120M£ • 1.8 million unique visitors

Asos.com • Also launched in 2000 with £2.3m seed-money • UK's largest online-only fashion and beauty store • Aimed at 16-34 year olds • Average Order 53£ • Carries also its own brand • Prints a magazine with a 500 000 circulation • Skyrocketing growth: 8M£ sales in ‘04 …80M£ in ‘08 • March 31 ‘09 Yearly Sales: £165m

My-Wardrobe.com • « The Home of Accessible Designer Fashion » • Launched in UK in April 2006 • Fills the gap between Net-a- porter and ASOS • The most recent fashion collections from European, Australian and North- American designers • Backed by Business Angels and by Balderton (July ’10) • Raised £11.2m in 3 rounds • 85 employees • 800 000 monthly uniques • 2007/08 Sales: £1.3m • 2008/09 Sales: £3.8m • Total loss: £3.7m

Yoox.com • Launched in 2000 in Italy as a luxury fashion outlet • Offers also a Designers’ Corner as from Sept. ‘09 • Backed by Benchmark Capital (€5m raised in ‘03) & IPO in Dec ‘09 (AIM) • 2004 Sales: €25m • 2008 Sales: €101m, • 3m unique online visitors • 1.7m pieces sold on the site

StyleBop.com German Designers Online Boutique 100%-backed by the Founders (with the proceeds of the sale of their former Fashion Boutique « Sarajo » in Munich) • 2008 Sales: €10.7m • 2009 Sales: €20m • Average order €200+tax • 2.1m unique visitors

ShopBop.com • US Online Fashion Designer Website launched in 1999 by the Madison Avenue Fashion Store « Bop » •Website bought up by Amazon in 2006 •Free Deliveries to Europe for orders of $90 or more…

BlueFly.com • US Online Fashion Designer Website launched in 1998 •Listed on Nasdaq •’09 Sales: $81m •Raised over $100m •RHO Ventures took 33% for $15 million in Dec ’09

PlacedesTendances.com • French Online Designer Boutique launched in April 2008 • A 100% Subsidiary of Television Group eTF1 • 2008 Sales: €787k • 2009 Sales: €3m

MonShowRoom.com • Launched in the South of France (Aix) in 2006 • Backed by Venture Capitalists Alven & Credit Agricole with €4.3m in January 2009 • Aims at 16/34 years old • 2008 Sales: €1.8m • 2009 Sales: €4m • 2010 Sales: €7m (est.)

VitrinesParisiennes.com • Launched in the South of France (Nice) in Nov. 2007 • Backed by its holding company, a Web Agency • Aims at 16/34 years old • 2008 Sales: €0.5m • 2009 Sales: €1.5m

LeBazarParisien.com • Launched in 2006 • Privately held • Aims at 25/49 year olds • End of Sept 2009 Annual Sales: €800k • Average Order: €150

The French Potential Upside For Online Fashion Population Cyber- Total Online Clothing Online (million) Population Spending Spending (million) (billion €) (billion €) United Kingdom 61.3 26.6 €50 €5 France 61.8 24 €24 €1 # of Designer Brands Websites Online Boutique ’09 Net Sales UK £288 million 3 France €9.5 million 4

Online Fashion Country Year of Sales / Operating Profit (Loss) Target Backing Designer Boutique Inception 2006 2007 2008 2009 and Company Valuation (million) Net-a-porter 2000 £36,500 £55,200 £85,000 £120,000 Ultra-Luxury *** Richemont Group offers to buy for £9,000 ? 25/49 year olds £350 Asos 2000 £20,320 £42,610 £81,040 £163,400 Cheap/Chic Listed since 2001 U.K. £1,340 £3,250 £6,960 £13,940 16/34 year olds £342 MyWardRobe 2006 ? £1,300 £3,800 Luxury Brand raised £3,3m in 07, £2m in 08 25/49 year olds from Business Angels, then raised -£0,690 -£1,520 -£1,490 £5,9m in July 10 from Balderton Yoox 2000 69,252 € 101,800 € 152,000 € High Luxury Brands Benchmark Capital etc Italy IPO December 2009 on London SE € 260m Dec, 2009 Market Cap StyleBop 2004 10,000 € 20,000 € High Luxury Brands 100% Founders Germany 25/49 year olds PlacedesTendances 2007 0,779 € 3,195 € Luxury & Cheap Brands 90% Subsidiary of TF1 Television Group (-1,86) (-1 ) 25/49 year olds MonShowRoom 2006 0,956 € 1,860 € 4,000 € Cheap Alven Capital, Crédit Agricole (-0,25) (-0,25) 16/34 (€ 6,4 million valuation) France Vitrines Parisiennes 0,478 € 1,489 € Casual Chic 100% Subsidiary of Web Agency LeBazarParisien 2006 0,400 € 0,800 € 0,766 € High Luxury Brands Privately held (-0,25) (-0,25) (-0,134) 25/49 year olds Bluefly 1998 $91,500 $95,800 $81,200 average order $250 Listed on Nasdaq,+ $100m raised (-$15,8) (-$11,3) (-$4,4) from George Soros, Peter Lynch… Feb 26, 2010: RHO Ventures invests USA $15m for a 33,33% share in Bluefly ShopBop 1998 A 100% subsidiary of Amazon

Leading Fashion e-Retailers Sources Wikipedia.org / Companies Websites / Listed Companies Annual Reports Compiled by Olivier de La Mesliere A Leonardo Ventures Presentation

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Fashion online retailers 2010

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