MARKETING AND STRATEGYAny venture orjourney you takeshould have somedestination, otherwiseyou’ll end up goinground in circles.
WHAT ARE MARKETING STRATEGIESMarketing strategiesmight seem obvious,but too manycompanies don’t haveclear marketingstrategies, what areyou aiming for?
WHAT IS A MARKETING STRATEGY?A marketing strategywill take account ofstrengths andweaknesses - you mayneed more exercise insome areas.
A MARKETING STRATEGYEveryone in yourcompany should beheading to the samedestination, and a strapline or boiler platemessage might remindeveryone where youare all heading.
MARKETING STRATEGIESMarketing strategiesshould involveeveryone in thebusiness, not just theowner, otherwiseyou’ll end up runninground in circles.
MARKETING PLANYou should create amarketing plan todetail what themarketing objectivesare.Focus on actions thatneed to be taken toachieve your marketingobjectives.
THE MARKETING STRATEGYTake a corporate lookin the mirror, and seeyour company asothers see you.Reﬂect on themessages that staff,website, brochuresportray to customers
MARKETING RESEARCHDo some marketingresearch to test whatcustomers want andexpect.If your customers likethe taste of what youhave to offer, they willcome back to you.
WHAT ARE THE MARKETING STRATEGIESMarketing strategiesshould involve all staff,so that you are allsinging from the samehymn sheetListen out fordisharmony, & correctthe message, geteveryone on samepage
AFFILIATE MARKETINGAfﬁliate marketingmight help spread yourmarketing message toreach more customers- by paying acommission for salesresults, you canincrease sales withoutoverhead costs.
WHAT IS MARKETING STRATEGIESOK, so you are avisionary, but how willyou grow yourenterprise, what is themarketing plan, whatdo you hope toachieve?
ADDITIONAL RESOURCESBusiness growth couldbe achieved by havinga clear marketingstrategy - afﬁliatemarketing could helpsales grow.www.afﬁliates-school.com/
OUT SOURCE SALESYou might outsourcesales to commissionbased salesrepresentatives, visitwww.sales-distributors.com/
ULTIMATE OBJECTIVEEvery business needs amarketing plan andultimately an exit plan.Perhaps you will sellthe business & retire,or leave in good shapefor your children torun it - have amarketing strategy!