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Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
Mon1145 deploying cloudmobile-patrickberghaeger-mobizz
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Mon1145 deploying cloudmobile-patrickberghaeger-mobizz

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Transcript

  • 1. Fostering Mobile Business through Enhanced Cloud Solutions Luxemburg, October 8th, 2012
  • 2. How has the need for mobile devices come about?Communications gone wild• The massification of mobile communications• Global coverage and resulting need for 24/7 connectivity• Large demand for Mobile devices• Convergence of services in the devices themselves 2
  • 3. How has the need for mobile devices come about? (1)Online Purchasing• Online purchasing becoming increasingly popular and going global• Speed of Purchasing• Simplification of purchasing process• 24/7 access to the technology and services to purchase 3
  • 4. How has the need for mobile devices come about? (2)Online David and Goliath Phenomenon• Smaller companies are threatening large enterprises• Small companies can service a large amount of customers• The proliferation of Social networking• Smart Social CRM strategies 4
  • 5. Development, Deployment and DeliveryKeeping it simple• Don’t rush only to establish presence• Build the right platform• Build the right apps• Use the right Route to market 5
  • 6. Development, Deployment and DeliveryGaining credibility is key• Strike the right partnerships with the right players• Employ commercial best practices• Use the right marketing• Simplify 6
  • 7. Development, Deployment and DeliveryUse the right strategy• Use the right technology at the right time• Get the pricing right• Use the a sound business model• Provide the right solution to the problem 7
  • 8. OverviewMobile devices are a catalyst for IT growth andcloud services adoptionOperators have a variety of assets that can beexploited in a better wayThere is a need for new mobile cloud serviceplatforms for business purposes 8
  • 9. Main challenges to be addressed Rethink commercial models Build up a strategic global and subscriber data approach to mobile cloud management Main challengesTransform business models Develop efficient cooperationand develop mobile services to create a successful ecosystem 9
  • 10. MO-BIZZ consortium MO-BIZZ is a consortium Germany Romania France SloveniaPortugal Spain Greece 10
  • 11. Proposed solution• MO-BIZZ will make available a service platform for mobile business apps.• The design will be modularized and on a simplified level will be comprised of two distinct elements: – An integrating common platform – Independent components from partners. 11
  • 12. SmartCloudPT Framework Business Applications Published APIs Mobile Application Developers
  • 13. Business experimentsThe proposed services will be demonstrated in six complementaryexperiments, based on the business solutions of MO-BIZZ partners: CRM solutions ERP solutions Mobile business Mobile marketing intelligence Business collaboration and Smart grid video conferencing 13
  • 14. Business experiments (1)• MO-BIZZ has a strong market orientation• Experiments will take place in real-world business environments• MO-BIZZ will explore innovative mobile solutions 14
  • 15. Business experiments (2) Pilot SL Pilot RO Pilot ATPilot PT Pilot GR Pilot ES 15
  • 16. Key target groups• MO-BIZZ has two key target groups: (1) developers and IT providers, and (2) large industries and vertical market segments businesses.• MO-BIZZ will provide added value to: – App developers and IT companies – Large industries and vertical market companies wishing to adopt mobility as a way to enhance productivity in their operations. 16
  • 17. Results exploitationEnd users: SMEs / Large companies Will be able to use a variety of mobile cloud business applications Promotion Market analysisTelecom operator Provides connectivity and inf rastructure of cloud services f rom apps and business service vendors to end-users Integration / Support Promotion Contract/Payment Market analysis / TrainingService enabler Contract/Payment Plays the role of aggregator to perf orm technical integrations Application delivery / integrationISV / Mobile App developers Which have a single point f or deploying their apps and services. MO-BIZZ platf orm will make their solutions available to a wide and global audience 17
  • 18. Results exploitation (1)EuroCloud as a central hub for disseminating theresults of the project with a huge impact in thedevelopment of the market Germany Romania France Slovenia Portugal Spain Greece 18

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