"Rebooting the EU App Economy" by John Breslin


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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

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"Rebooting the EU App Economy" by John Breslin

  1. 1. Rebooting the EU App Economy Workshop / 09:00 - 17:00 / 13th November 2013 Berlin Wednesday 4 December 13
  2. 2. A study of the EU App Economy John Breslin, NUI Galway www.eurapp.eu / @eurapp Wednesday 4 December 13
  3. 3. Hashtag for the workshop You can follow us on Twitter @eurapp Wednesday 4 December 13
  4. 4. Who’s involved? Launched by EC’s Digital Agenda: Startup Europe initiative INSIGHT Centre for Data Analytics (formerly DERI) Leading web research institute on Semantic Web, Linked Data, networked knowledge, web science Gigaom Research The research analyst division of tech publisher Gigaom. Provides expert industry analysis on the cloud, mobile, cleantech and consumer technology sectors NUI Galway Established in 1845, a researchled university with 17,000 students Gigaom One of the top 10 technology sites according to TechMeme. 5.5million strong community Wednesday 4 December 13
  5. 5. What is Eurapp? The goals and aims are to... Create a European app economy model and jobs profile using surveys and interviews with various stakeholders Assess and model market size and near-term forecast/potential Profile job types related to mobile apps and analyse the size (how many people) of each category Generate ideas and solve key problems affecting the app economy using crowdsourced ideation challenges Wednesday 4 December 13
  6. 6. Wednesday 4 December 13
  7. 7. “Apps”, what kinds of “apps”? Mobile apps, social API sets Wednesday 4 December 13
  8. 8. “Shape the Future App Economy of Europe” First workshop in Brussels was held on 14 June 2013 Wednesday 4 December 13
  9. 9. What EU-wide bottlenecks were identified? Using speedboat participatory techniques Funding Mindset and attitude Platform and infrastructure Discovery process and organisation Education, skills, talent access Fragmentation of market, platforms, players Language and culture fragmentation Regulatory issues Immature market EU-wide organizational infrastructure Wednesday 4 December 13
  10. 10. Barriers for companies to achieve success Using the fishbowl technique and speed dating Difficult for developers to find the companies with a need App developers have problems with positioning and promotion Need mentors from larger companies but fear factor Lack of UX expertise No results with traditional media advertising Cannot achieve sustainable growth (one-hit wonders) Wednesday 4 December 13
  11. 11. Wednesday 4 December 13
  12. 12. Crowdsourced ideation challenges Nearly 100 innovative ideas, 10 on shortlist, $10000 in prizes Matchmaking app developers with sponsors in a format similar to movie patronage events A reality TV show where apps are judged in a popular talent competition format A European app centre Bootcamp training programmes and app research hubs in targeted cities A coaching academy for app startups with attractive investment terms New online services for connecting co-founders and advisors Incubators to bring together teams with complementary skills An app entrepreneurs-in-residence scheme Multi-channel app promotion through conferences, online media and contests An app request-for-quotations service Wednesday 4 December 13
  13. 13. Wednesday 4 December 13
  14. 14. Workshop schedule before lunch The format for the first half of the day 09:10 Bogdan Ceobanu, European Commission “Introduction to Startup Europe and funding opportunities in Horizon 2020” 09:30 Prof. Hans-Joachim Grallert, Fraunhofer HHI “Welcome and introduction” 09:40 David Card, VP, Gigaom Research “Initial results from surveys / interviews with stakeholders” 10:00 Aaron Watkins, President and Founder, Appency "Promoting your apps" 10:30 Coffee break 11:00 "Funding and scaling-up app companies" challenge presentations 12:00 Tutorials in parallel - Jonathan Carter, Co-Founder, Glimworm "Easy publishing of apps with push2press" - Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media "Turning your app into a product" - Richard Bown, Founder, Xyglo Mobile Gaming "Mobile game development opportunities" Wednesday 4 December 13
  15. 15. Workshop schedule after lunch The format for the second half of the day 14:00 Matthäus Krzykowski, Co-Founder, xyo.net "Berlin's app economy in light of global app trends" 14:30 Mark Mason, Founder and CEO, Mubaloo "Influence of apps in the boardroom and beyond" 15:00 "Addressing EU market conditions" challenge presentations 16:00 Tutorials in parallel - Hans Hartman, President, Suite 48 Analytics "Monetising your apps" - Dimitris Michalakos, Web Technology Lead, VisionMobile, "HTML5 for mobile development" - Mark Frawley, Mobile Developer, Jimdo "Cross-platform development with PhoneGap and Titanium" 16:55 Workshop wrap-up Wednesday 4 December 13
  16. 16. www.eurapp.eu Fill out our app developer survey! Thanks for listening. Please tell your contacts about the Eurapp project, our surveys and the next Brussels workshop in February 2014 Wednesday 4 December 13
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