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"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
"ECO-SYSTEM" by Antoine Saint-Marcoux
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"ECO-SYSTEM" by Antoine Saint-Marcoux

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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

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  • 1. Rebooting the EU AppEconomy Supporting the EU AppEconomy – Addressing EU Market Conditions ECOSYSTEM by ASM Corporation Wednesday, November 13th Fraunhofer Heinrich Hertz Institute, Berlin
  • 2. ECOSYSTEM by ASM Corporation Anyone can create a marketplace. At Rakuten, we've created an ecosystem. The choice of the word “ecosystem” is not accidental. It’s an intentional reference to the organic relationships that bloom in the natural world. A successful ecosystem serves all its residents and supports all its resources. We recreate that concept on the Internet. In that way, we are much more than a mall. Hiroshi Mikitani, CEO, Rakuten Inc.  What is the target of ECO-SYSTEM ? Build an Eco-system of app developers, Businesses and endcustomers.  Because everyone will be a member of this eco-system and will benefit from it, our solution is named: ECO-SYSTEM  ECO-SYSTEM addresses the market fragmentation and workforce issue.
  • 3. ECOSYSTEM by ASM Corporation Plan of the presentation 1. Our analysis of current situation 2. Description of ECO-SYSTEM a) European Apps Tendering System b) EATS Challenge c) EATS Venture 3. Lifely Impact of ECO-SYSTEM 4. Implementation of ECO-SYSTEM
  • 4. Our analysis of current situation Our solution is based on following analysis  Customers do not want to pay for Apps  Business are willing to develiver apps to their customers in order to:  Improve brand awarenessamongcustomer  Provide new services  Build data  Skilledworkforce of appdevelopersispresent in Europe Conclusion: B2B is the solution. But, need to connect - Business requiring new apps - Appdevelopment teams
  • 5. ECOSYSTEM by ASM Corporation Plan of the presentation 1. Our analysis of current situation 2. Description of ECO-SYSTEM a) European Apps Tendering System b) EATS Challenge c) EATS Venture 3. Lifely Impact of ECO-SYSTEM 4. Implementation of ECO-SYSTEM
  • 6. Description of ECO-SYSTEM ECO-SYSTEM is the combination of 3 Stepslinkedtogether EuropeanAppsTenderi ng System EATS Challenge Main features: Cost effective market placewhich connects Teams of Apps developers to Businesses which would like to offer new Apps to their customers. Main features: Yearly challenge for Apps Development inspired from DARPA Challenge Implementation: Website where: -Businesses can launch invitation for bids; -Teams of Apps developers build up & make an offer. -Business selects best offer -Follow-up&contractual exchange Implementation: - Yearly Challenge - Price worth 1M euros - 1 theme defined by a European Company and 1 theme defined by EATS organization. EATS Venture Main features: Venture capitalist fund managed by EATS Organization EATS Organization may become a major stakeholder in European App Industry, by investing every year in promising Start-ups. Implementation: -Organization of events between Venture Capitalists and Entrepreneurs in Apps industry -Invest in start-ups along with these VCs.
  • 7. ECOSYSTEM by ASM Corporation Plan of the presentation 1. Our analysis of current situation 2. Description of ECO-SYSTEM a) European Apps Tendering System b) EATS Challenge c) EATS Venture 3. Lifely Impact of ECO-SYSTEM 4. Implementation of ECO-SYSTEM
  • 8. EuropeanAppsTendering System Whatis the goal of EuropeanAppsTendering System ? It is tocreate an open market for B2B Appsindustryby allowingany team of appsdevelopers to gain access to “call for bids” launched by businesses. Thanks to this concept: •End-Customersgetbright and creativeapps for free, •AppDevelopment Team gethandsome revenue from the Business, •Business obtains Brand Awarenessfrom the End-Customer, by offering an App in the customer’spocket.
  • 9. EuropeanAppsTendering System How doesEuropeanAppstendering System websitework ? Businessupload their Request for bid App Development Teambuild-up together Connectvariousskillsfrom all accross Europe (iOSdeveloper, translator fromSwedish to Portugese, designer, Androiddeveloper) App Development Teamwill bid for this RFQ. Businessselect the most suitable offer. Businesses willbenefitfrom large panel of potentialsuppliers The App Development Teamand the Businessorganize the regular follow-up of the development of the App. The Businesspays the App Development Team when the App is complete. EuropeanAppsTendering System as a reliableThird party whichensurepayment. The Businessquotes each App Development Team members. For nextdevelopments, business will know in advance the quality of the job thatwillbeperformed
  • 10. ECOSYSTEM by ASM Corporation Plan of the presentation 1. Our analysis of current situation 2. Description of ECO-SYSTEM a) European Apps Tendering System b) EATS Challenge c) EATS Venture 3. Lifely Impact of ECO-SYSTEM 4. Implementation of ECO-SYSTEM
  • 11. EATS Challenge Whatis the goal of EATS Challenge? Push the best teams for app developers to work on themes which are of interest for the European people or the European Industry. 2 challenges are proposed Clearly, inspiration is DARPA Challenge Why a 1 M euros prize ? EATS Challenge is the flagship of European Apps Tendering System. Because the prize offered to the best App development Team will be very big, every App Developer will know about this challenge. Then, every App Developer will also know about European Apps Tendering System. Subsequent Goal: -Increase the fame of European Apps Tendering System among App Developers -Increase the fame of European Apps Tendering System among Businesses
  • 12. EuropeanAppsTendering System EATS Business Challenge Main features: A Business defines a theme and requests app developers to develop an App that follows this theme. Possible themes can be: “Connected Cars”, “High Performance Computing”, “3rd industrial revolution”. Example : Major American Automakers like Ford have made major steps in the field of “connected cars”. Around 2,500 developers have signed up since January to develop apps that work with Ford SYNC. GM also has its own project. This is just the beginning of a new era for the automotive services industry, insurance industry, after-sales management, ecofriendly driving, automobile sharing, second-hand sale of the car, leisure for passengers, Responsible Connectivity, Informed Driving, Location Services and Telematics convenience. Implementation: - Challenge lasts 6 months - The Apps development teams will have 6 months to create and deliver an App corresponding to this theme - The 5 best Apps are selected by the business - The prices for these apps shall be 1M€, 200k€, 100k€, 100k€ and 100k€, paid by the business. Besides, Every App development Team shall leave the source code property of the App to the business – and commit not to deliver it to other competitors of the business. Next year, European Apps Tendering System may invite one major European Automaker to subsidize this challenge. The theme shall be: New Apps on a dashboard tablet for passengers and drivers.
  • 13. EuropeanAppsTendering System EATS People Challenge Main features: The European Apps Tendering System Organization defines a theme and requests app developers to develop an App in a field of interest for the European people. Example : Between 2010 and 2050, the elderly population in Europe will increase by 58 million. Although these potential customers might be less fond of technology, screens will be everywhere and they can be a major help for them. Possible themes can be: “Elderly People”, “Improving European Awareness”, “Helping Young Parents”, and “Cheaper Life”. Implementation: - Challenge lasts 6 months - The Apps development teams will have 6 months to create and deliver an App corresponding to this theme - The 5 best Apps are selected by the business - The prices for these apps shall be 500k€, 200k€, 100k€, 100k€, 100k€, paid by the EATS Organization. The prizes shall be divided into 2 parts: -20% directly given -80% to be invested in the project of the Apps Development Team by EATS organization under the condition that the Apps Development Team does launch this project in exchange for alimited stake. Next year, European Apps Tendering System may propose the theme “Elderly People”. These apps could help follow the health, detect abnormal behavior of the person holding the device, prevent Alzheimer by training the brain, ask for help, detect diseases spread and so on.
  • 14. ECOSYSTEM by ASM Corporation Plan of the presentation 1. Our analysis of current situation 2. Description of ECO-SYSTEM a) European Apps Tendering System b) EATS Challenge c) EATS Venture 3. Lifely Impact of ECO-SYSTEM 4. Implementation of ECO-SYSTEM
  • 15. EATS Venture Whatis the goal of EATS Venture ? EATS Venture is a Venture capital fund managed by EATS Organization. Whyisitmeaningful ? EATS Venture is based on a huge competitive advantage Thanks to both European Apps Tendering System and EATS Challenge, EATS Venture will have: •Direct access to the European Apps developers and good knowledge of their real skills. •Direct access to the Businesses and good knowledge of their needs concerning Apps development. EATS Venture isverydifferentfrom the 2 stepsdescribedbefore • EATS Venture requires higher amount of cash • But EATS Venture can be launched as a second step because the competitive advantage comes from the fact that European Apps Tendering System knows the European Apps Eco-system better than anybody. Based on this competitive advantage, it will be best positioned to: •Organize regular events between Entrepreneurs and Venture Capitalists in Brussels. •Invest in start-ups in this field along with these Venture Capitalists.
  • 16. EATS Venture How does EATS Venture work ? Twice a year, EATS Venture invites its Affiliated Members to present a Business Plan Selection process: EATS Venture selects the 10 best App Development Teams to present their Business Plan to VCs during a 2 hour meeting (1 hour of presentation and 1 hour of questions). Actual Capital Investment EATS Venture may invest in a project only along with other VCs through a fund – which we shall call EATS Venture fund. Start-Ups follow-Up EATS Venture will support the Start-Up through technical advice. The Affiliatedmembers are anyAppDevelopment Team or AppDevelopment Team memberswho have alreadyparticipated in EuropeanAppsTendering System. This maybe a specialeventat Brussels organized by the EC. Every year, EATS Venture shall pour 2M€ into EATS Venture fund. Technical advice can be legal advice, accounting help, brainstorming and networking
  • 17. ECOSYSTEM by ASM Corporation Plan of the presentation 1. Our analysis of current situation 2. Description of ECO-SYSTEM a) European Apps Tendering System b) EATS Challenge c) EATS Venture 3. Lifely Impact of ECO-SYSTEM 4. Implementation of ECO-SYSTEM
  • 18. Lifely Impact of ECO-SYSTEM For European Businesses They improve brand awareness because they deliver original Apps to their customer at the lowest cost. Originality & low cost is ensured by a large call for bid In the case of EATS Business Challenge, the business will obtain source code of hundreds of Apps which they can sell to their customers For European Apps Developers They generate additional income through: - Development of Apps for Businesses, - Participating in EATS Business Challenge or EATS People Challenge For European Customers They get original Apps for free either from the Business, from EATS Business Challenge or from EATS People Challenge. EATS Organization: an IT Company without overhead Its hundreds of affiliated members will develop Apps for businesses. However, EATS Organization will almost have no employee at all: overhead will almost be zero. This is the most cost-effective organization. 1+1+1 bigger than 3 EATS Challenge gives notoriety to European Apps Tendering System EATS Venture business model is based on the competitive advantage comes from European Apps Tendering System and EATS Challenge
  • 19. ECOSYSTEM by ASM Corporation Plan of the presentation 1. Our analysis of current situation 2. Description of ECO-SYSTEM a) European Apps Tendering System b) EATS Challenge c) EATS Venture 3. Lifely Impact of ECO-SYSTEM 4. Implementation of ECO-SYSTEM
  • 20. Implementation of ECO-SYSTEM European Apps Tendering System Jan. 2016 March. 2014 EATS Challenge Phase 1: Launch of EuropeanAppsTendering System & EATS Challenge: Limited investment (websitedevelopment, making contacts withpotential businesses whichcouldbecustomer of EATS Organization). The biggestcash-outwillbe the prizes for the EATS People Challenge. But thiscash-outwilloccurat least after 15 months. Indeed, depending on the priorsuccess of EuropeanAppsTendering System, EATS Challenge prizecanbereduced or delayed. EATS Venture Phase 2: Launch of EATS Venture: This phase shall be launched only if the following conditions are met: - The income from European Apps Tendering System is sufficient - The EC accepts to support EATS Organization - Other Venture Capital Funds accept to go along EATS Venture.
  • 21. CONCLUSION EuropeanAppsTenderi ng System EATS Challenge Main features: Cost effective market placewhich connects Teams of Apps developers to Businesses which would like to offer new Apps to their customers. Main features: Yearly challenge for Apps Development inspired from DARPA Challenge Implementation: Website where: -Businesses can launch invitation for bids; -Teams of Apps developers build up & make an offer. -Business selects best offer -Follow-up&contractual exchange Implementation: - Yearly Challenge - Price worth 1M euros - 1 theme defined by a European Company and 1 theme defined by EATS organization. EATS Venture Main features: Venture capitalist fund managed by EATS Organization EATS Organization may become a major stakeholder in European App Industry, by investing every year in promising Start-ups. Implementation: -Organization of events between Venture Capitalists and Entrepreneurs in Apps industry -Invest in start-ups along with these VCs. In a word, European Apps Tendering System will be a profitable organization because it will be a trustworthy partner for businesses and App Development teams. If implemented, It will be at the head of the hub of European B2B Apps Market.
  • 22. Thankyou for your attention www.saint-marcoux.com a_saint_marcoux@yahoo.fr

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