A study of the European App EconomyJohn Breslin, Workshop 6, Digital Agenda Assemblywww.eurapp.eu / @eurappEurapp
Create a European app economymodel and jobs proﬁle usingsurveys and interviews withvarious stakeholdersAssess and model market sizeand near-term forecast/potentialProﬁle job types related tomobile apps and analyse thesize (how many people) of eachcategoryGenerate ideas and solve keyproblems affecting the appeconomy using crowdsourcedideation challengesWhat is Eurapp?The goals and aims are to...
Digital Enterprise ResearchInstituteLeading research institute in WebScience, networked knowledge,social web and semantictechnologiesNUI GalwayEstablished in 1845, a research-led university with 17,000 studentsWho’s involved?Launched by EC’s Digital Agenda: Startup Europe initiativeGigaOM ResearchThe research analyst division oftech publisher GigaOM. Providesexpert industry analysis on thecloud, mobile, cleantech andconsumer technology sectorsGigaOMOne of the top 10 technology sitesaccording to TechMeme. 5.5-million strong community
“Apps”, what kinds of “apps”?Mobile apps, social API sets
App developers need moresupport on biz dev (marketing,monetization) than techRevenue opportunities: direct feesseem more immediatelydesirable than advertisingMarketing assistance: promotion/discovery, search advertising andother marketingExpansion into additionalnational marketsExpertise and/or platforms tosupport local currencies, taxes,different carrier/platform policiesSome early observations from interviewsInterviews with platforms, aftermarket, developers015000300004500060000US EU AsiaAverage Salaries ($) from GigaOM Survey in 2012
“Shape the Future App Economy of Europe”Held last Friday in Brussels
FundingMindset and attitudePlatform and infrastructureDiscovery process andorganisationEducation, skills, talent accessFragmentation of market,platforms, playersLanguage and culturefragmentationRegulatory issuesImmature marketEU-wide organizationalinfrastructureWhat EU-wide bottlenecks were identified?Using speedboat participatory techniques
Difﬁcult for developers to ﬁndthe companies with a needApp developers have problemswith positioning and promotionNeed mentors from largercompanies but fear factorLack of UX expertiseNo results with traditional mediaadvertisingCannot achieve sustainablegrowth (one-hit wonders)Barriers for companies to achieve successUsing the fishbowl technique and speed dating
Crowdsourcing solutions: July-August 2013Two innovation challenges, with prizes of $5000 each
Ask JohnThanks for listening.Please tell your contacts about the Eurapp project, our workshops and thecrowdsourcing ideation challengeswww.eurapp.eu
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.