EU Lobbying, Ethics and Transparency: “Do”-s and “Don’t”-s
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EU Lobbying, Ethics and Transparency: “Do”-s and “Don’t”-s

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http://www.eu-academy.eu/freeresources/eu-lobbying-ethics-and-transparency-do-s-and-dont-s/

The European Transparency Register and EU lobby rules
Spending, representation and advocacy: what you can and cannot do
Case study of an effective and ethical interest representation

With Robert Mack: he became Chairman of Burson-Marsteller’s EMEA Public Affairs Practice in January, 2011. He was CEO of Burson-Marsteller Brussels from July 2007 to December, 2010. Author of the chapter on "EU Transparency and Ethics" in the book "How EU Institutions Work & How to Work with EU Institutions" (John Harper Publishing, London)

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  • Outline what we will be going over todayMake point here about TEU (see chapter)
  • So we begin our storyIt started with a man from Luxembourg, a French woman and her dentist
  • Three areas of focus: further information on the management and use of community funds; professional ethics within the EU institutions; the framework for lobbyists
  • Wider definition:“actions initiated with the aim of influencing European policy formulation or decision-making processes, irrespective of the communication channel or medium it is using”Code of conduct: Chapter p.233 / figure 78(I’m cheating a little because it was clarified after 2008)
  • Note the timing – EP was way ahead of the gameThe idea was for the EP to be a very open parliament – let people in, keep a list and apply some rulesCode on book p. 234, figure 79
  • Chapter p. 234 – 240
  • Efforts to amend the rules have failed.Exceptions – chapter p.241
  • Outline what we will be going over todayRole of Sebastien – equal time and I suspect he’ll introduce more about what he’ll be discussing Make point here about TEU (see chapter)

EU Lobbying, Ethics and Transparency: “Do”-s and “Don’t”-s Presentation Transcript

  • 1. Free Webinar - 29 April 2013 -1-2pmPlease turn up your computer speakers or put on yourheadsetYou can ask questions in writing in the chat panelEU Lobbying, Ethicsand Transparency:"Do"-s and "Dont"-s
  • 2. Free Webinar - 29 April 2013 -1-2pmPlease turn up your computer speakers or put on yourheadsetYou can ask questions in writing in the chat panelWELCOME to the 1stFREE webinar
  • 3. ABOUT THE WEBINARSERIES1
  • 4. EU Lobbying, Ethics &Transparency: "Do"-sand "Dont"-sRisk Regulation in theEU: Sectors, Advocacyand the PrecautionaryPrincipleRegulatory AffairsExplained: What youmust know aboutimplementing &delegated actsHow to Master EUInterest Representation:The BM guide to EUlobbying best practices7 Tips for Effective EUPublic Affairs: Practicalideas to reach thehighest impact for yourissueDigital Communicationin EU Affairs: How tomaster Twitter, Linkedin& social media in publicaffairsEU Public AffairsForecast until June2014: What to expectuntil the end of BarrosoII and beyond?
  • 5. GOOD TO KNOW2
  • 6. Turn off your Outlook, Skype and other programs
  • 7. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat box
  • 8. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentation
  • 9. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&A
  • 10. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&AThe webinar is being RECORDED
  • 11. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&AThe webinar is being RECORDEDRecording & PPT will be made available within 3 days
  • 12. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&AThe webinar is being RECORDEDRecording & PPT will be made available within 3 daysTranscript will be available within 1 week
  • 13. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&AThe webinar is being RECORDEDRecording & PPT will be made available within 3 daysTranscript will be available within 1 weekNext event on 8 May Wednesday
  • 14. SPEAKER &ORGANISER3
  • 15. SPEAKERRobert MACKChairman of Burson-Marsteller’sEMEA Public Affairs practiceEU Lobbying, Ethicsand Transparency:"Do"-s and "Dont"-s
  • 16. SPEAKER MODERATORRobert MACK András BANETHChairman of Burson-Marsteller’s DirectorEMEA Public Affairs practice European Training AcademyEU Lobbying, Ethicsand Transparency:"Do"-s and "Dont"-s
  • 17. THE PRESENTATION4
  • 18. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style20TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  • 19. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style21March 1999: Santer Commission resigns
  • 20. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style22Since 1999: Increasedfocus on ethical issuesAccess to documentsDatabases on consultative bodiesand Expert GroupsImproving stakeholderconsultation and ImpactAssessmentsCodes related to behaviour ofCommission staff
  • 21. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style23TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  • 22. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style249 November 2005: Commission launches European Transparency Initiative
  • 23. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style25June 2008:Commission Register ofInterest RepresentativesVoluntary but encouragedWho is lobbying and thelevel of resource deployedWide definition of lobbyingAgree to a code of conductRules intentionally vague...
  • 24. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style261996: European Parliament rule 9 The EP has had a Code of Conduct and Register since 1996 Based on the code of the PA consultancies adopted in 1993
  • 25. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style27June 2011:Establishment of a jointTransparency RegisterRegistration required for EPaccessAddress problems from oldregister – improveddefinitions, double counting,narrow exclusionsKey point: ad hoc groupsand coalitionsCommon Code of ConductEnforcement mechanism /Joint Register Secretariat
  • 26. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style28New Code of Conduct
  • 27. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style29TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  • 28. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style30Code of Conduct forEuropean Commissioners Revised in 2011 and basedon Article 245 TFEU May not engage in otherprofessional activity May hold honorary postsand be politically active Declaration of interests (lastten years), financial interests(including spouse) Post mandate: 18 monthsrule + shall not lobby Cannot accept gift if value>€150Institutional Codes of Conduct
  • 29. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style31Commission Guidelines on Gifts andHospitality General principle: gifts not allowed A gift is money, physical object, freeparticipation in events, Any other advantage (eg free travel) Hospitality (food, drink, entertainment) Automatically accepted if <€50 Approval required if >€50 but <€150 Appropriate hospitality is presumed to begranted Stricter rules can be encountered Missions must be useful to discharge ofofficial duties Relevant to EP staff tooInstitutional Codes of Conduct
  • 30. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style32Code of Conduct for Members of theEuropean Parliament General principles of integrity... Declaration of financial interest Other remunerated activity declared if>€5000 per year Cannot accept gift if value >€150,including hospitality Put in place in 2012 Former MEPs who lobby give up benefits,including access badge Implementing measures just adopted:MEPs to declare all events they attendInstitutional Codes of Conduct
  • 31. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style33TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  • 32. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style34Access to documents Just about anyone can request information......On just about anything Includes any form of written communication received by an EU institution......i.e. the information you send when you lobby, including emails With some exceptions
  • 33. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style35TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  • 34. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style36Ten key conclusions for the practitionerTransparent behaviour is non-negotiableRegistration, while voluntary, is expectedSingle issue coalitions must register and be transparentIncreasingly, officials or MEPs will ask if you are registered beforegranting meetingsGreater focus now on institutional behaviour through codes of conductand trainingStandards of behaviour vary greatly within the institutions
  • 35. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style37Ten key conclusions for the practitionerInvitations to conferences, site visits, etc can be accepted depending oncontextDon’t forget:response to public consultations are publishedjust about anyone can request access to your correspondence with the institutionsconfidentiality is a condition that must be asserted in advance (commerciallysensitive information)Never assume privacy: MEPs and some officials may publish names ofpeople they meet – or the materials they receive Rules & expectations are changing
  • 36. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style38Thank You!If you have further questions, you can contactRobert Mack: Robert.Mack@bm.com
  • 37. Questions…?Type in the chat box
  • 38. Thank you foryour attention…and see you on 8 May!