Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
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Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs

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EU affairs communication: how online tools can reinforce your cause ...

EU affairs communication: how online tools can reinforce your cause
How to leverage Twitter, Linkedin, Youtube and others tools in EU affairs
Examples of effective social media use for public affairs


http://www.eu-academy.eu/freeresources/digital-communication-in-eu-affairs-how-to-master-twitter-linkedin-social-media-in-public-affairs/

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  • There are two places where news breaks

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  • 1. Free Webinar - 3 July 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
  • 2. Free Webinar – 3 July 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel WELCOME to the 6th FREE webinar
  • 3. ABOUT THE WEBINAR SERIES 1
  • 4. EU Lobbying, Ethics & Transparency: "Do"-s and "Don't"-s Risk Regulation in the EU: Sectors, Advocacy and the Precautionary Principle Regulatory Affairs Explained: What you must know about implementing & delegated acts How to Master EU Interest Representation: The BM guide to EU lobbying best practices 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs EU Public Affairs Forecast until June 2014: What to expect until the end of Barroso II and beyond?
  • 5. GOOD TO KNOW 2
  • 6. Turn off your Outlook, Skype and other programs
  • 7. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box
  • 8. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation
  • 9. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A
  • 10. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED
  • 11. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days
  • 12. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days Transcript will be available within 1 week
  • 13. SPEAKER & ORGANISER 3
  • 14. SPEAKER Matthias Lüfkens: Director, EMEA Digital Practice at Burson-Marsteller Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
  • 15. SPEAKER MODERATOR Matthias Lüfkens András BANETH Director, EMEA Digital Practice at Burson-Marsteller Director – European Training Academy Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
  • 16. 1-day EU training workshops on lobbying, communication & decision-making
  • 17. THE PRESENTATION 4
  • 18. EVIDENCE -BASED COMMUNICATIONS Digital Communication in EU Affairs European Training Academy, 03.07.2013 Matthias.Luefkens@bm.com @BMBrussels @BMdigital @Luefkens
  • 19. EVIDENCE -BASED COMMUNICATIONS News breaks on Plux
  • 20. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
  • 21. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
  • 22. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
  • 23. EVIDENCE -BASED COMMUNICATIONS Making Connections
  • 24. EVIDENCE -BASED COMMUNICATIONS Making Connections
  • 25. EVIDENCE -BASED COMMUNICATIONS Making Connections
  • 26. EVIDENCE -BASED COMMUNICATIONS The role of Social Networks in EU Affairs
  • 27. EVIDENCE -BASED COMMUNICATIONS The role of Social Networks in EU Affairs
  • 28. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
  • 29. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
  • 30. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
  • 31. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
  • 32. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
  • 33. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
  • 34. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
  • 35. EVIDENCE -BASED COMMUNICATIONS Blogs replace press releases
  • 36. EVIDENCE -BASED COMMUNICATIONS Fair deal for cane refiners
  • 37. EVIDENCE -BASED COMMUNICATIONS Fair deal for cane refiners
  • 38. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
  • 39. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
  • 40. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
  • 41. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
  • 42. EVIDENCE -BASED COMMUNICATIONS Connecting with MEPs
  • 43. EVIDENCE -BASED COMMUNICATIONS Chat with your MEPs
  • 44. EVIDENCE -BASED COMMUNICATIONS #EUChat
  • 45. EVIDENCE -BASED COMMUNICATIONS #EUChat
  • 46. EVIDENCE -BASED COMMUNICATIONS
  • 47. EVIDENCE -BASED COMMUNICATIONS Policy Makers on Twitter
  • 48. EVIDENCE -BASED COMMUNICATIONS Policy Making on Twitter
  • 49. EVIDENCE -BASED COMMUNICATIONS Policy Making on Twitter
  • 50. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  • 51. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  • 52. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  • 53. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  • 54. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  • 55. EVIDENCE -BASED COMMUNICATIONS EU News Hub
  • 56. EVIDENCE -BASED COMMUNICATIONS Official tweets don’t have to be boring
  • 57. EVIDENCE -BASED COMMUNICATIONS
  • 58. EVIDENCE -BASED COMMUNICATIONS
  • 59. EVIDENCE -BASED COMMUNICATIONS
  • 60. EVIDENCE -BASED COMMUNICATIONS Reactions to Events
  • 61. EVIDENCE -BASED COMMUNICATIONS
  • 62. EVIDENCE -BASED COMMUNICATIONS @AlexStubb
  • 63. EVIDENCE -BASED COMMUNICATIONS
  • 64. EVIDENCE -BASED COMMUNICATIONS
  • 65. EVIDENCE -BASED COMMUNICATIONS
  • 66. EVIDENCE -BASED COMMUNICATIONS Thank You Matthias.Luefkens@bm.com Burson-Marsteller @Luefkens @BMdigital
  • 67. Questions…? Type in the Chat Box!
  • 68. Thank you for your attention …and see you on 17 July!