Free Webinar - 3 July 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in wr...
Free Webinar – 3 July 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in wr...
ABOUT THE WEBINAR
SERIES
1
EU Lobbying, Ethics &
Transparency: "Do"-s and
"Don't"-s
Risk Regulation in the
EU: Sectors, Advocacy
and the Precautionar...
GOOD TO KNOW
2
Turn off your Outlook, Skype and other programs
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during...
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during...
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during...
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during...
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during...
SPEAKER & ORGANISER
3
SPEAKER
Matthias Lüfkens:
Director, EMEA Digital Practice at Burson-Marsteller
Digital Communication in EU
Affairs: How to...
SPEAKER MODERATOR
Matthias Lüfkens András BANETH
Director, EMEA Digital Practice at Burson-Marsteller Director – European ...
1-day EU training workshops on
lobbying, communication &
decision-making
THE PRESENTATION
4
EVIDENCE -BASED COMMUNICATIONS
Digital Communication in EU Affairs
European Training Academy, 03.07.2013
Matthias.Luefkens...
EVIDENCE -BASED COMMUNICATIONS
News breaks on Plux
EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter
EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter
EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter
EVIDENCE -BASED COMMUNICATIONS
Making Connections
EVIDENCE -BASED COMMUNICATIONS
Making Connections
EVIDENCE -BASED COMMUNICATIONS
Making Connections
EVIDENCE -BASED COMMUNICATIONS
The role of Social Networks in EU Affairs
EVIDENCE -BASED COMMUNICATIONS
The role of Social Networks in EU Affairs
EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe
EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe
EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe
EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto
EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto
EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto
EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto
EVIDENCE -BASED COMMUNICATIONS
Blogs replace press releases
EVIDENCE -BASED COMMUNICATIONS
Fair deal for cane refiners
EVIDENCE -BASED COMMUNICATIONS
Fair deal for cane refiners
EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter
EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter
EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter
EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter
EVIDENCE -BASED COMMUNICATIONS
Connecting with MEPs
EVIDENCE -BASED COMMUNICATIONS
Chat with your MEPs
EVIDENCE -BASED COMMUNICATIONS
#EUChat
EVIDENCE -BASED COMMUNICATIONS
#EUChat
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
Policy Makers on Twitter
EVIDENCE -BASED COMMUNICATIONS
Policy Making on Twitter
EVIDENCE -BASED COMMUNICATIONS
Policy Making on Twitter
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
EU News Hub
EVIDENCE -BASED COMMUNICATIONS
Official tweets don’t have to be boring
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
Reactions to Events
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
@AlexStubb
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
Thank You
Matthias.Luefkens@bm.com Burson-Marsteller
@Luefkens @BMdigital
Questions…?
Type in the Chat
Box!
Thank you for
your attention
…and see you on 17 July!
Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
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Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs

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EU affairs communication: how online tools can reinforce your cause
How to leverage Twitter, Linkedin, Youtube and others tools in EU affairs
Examples of effective social media use for public affairs


http://www.eu-academy.eu/freeresources/digital-communication-in-eu-affairs-how-to-master-twitter-linkedin-social-media-in-public-affairs/

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  • Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs

    1. 1. Free Webinar - 3 July 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
    2. 2. Free Webinar – 3 July 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel WELCOME to the 6th FREE webinar
    3. 3. ABOUT THE WEBINAR SERIES 1
    4. 4. EU Lobbying, Ethics & Transparency: "Do"-s and "Don't"-s Risk Regulation in the EU: Sectors, Advocacy and the Precautionary Principle Regulatory Affairs Explained: What you must know about implementing & delegated acts How to Master EU Interest Representation: The BM guide to EU lobbying best practices 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs EU Public Affairs Forecast until June 2014: What to expect until the end of Barroso II and beyond?
    5. 5. GOOD TO KNOW 2
    6. 6. Turn off your Outlook, Skype and other programs
    7. 7. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box
    8. 8. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation
    9. 9. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A
    10. 10. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED
    11. 11. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days
    12. 12. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days Transcript will be available within 1 week
    13. 13. SPEAKER & ORGANISER 3
    14. 14. SPEAKER Matthias Lüfkens: Director, EMEA Digital Practice at Burson-Marsteller Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
    15. 15. SPEAKER MODERATOR Matthias Lüfkens András BANETH Director, EMEA Digital Practice at Burson-Marsteller Director – European Training Academy Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
    16. 16. 1-day EU training workshops on lobbying, communication & decision-making
    17. 17. THE PRESENTATION 4
    18. 18. EVIDENCE -BASED COMMUNICATIONS Digital Communication in EU Affairs European Training Academy, 03.07.2013 Matthias.Luefkens@bm.com @BMBrussels @BMdigital @Luefkens
    19. 19. EVIDENCE -BASED COMMUNICATIONS News breaks on Plux
    20. 20. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
    21. 21. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
    22. 22. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
    23. 23. EVIDENCE -BASED COMMUNICATIONS Making Connections
    24. 24. EVIDENCE -BASED COMMUNICATIONS Making Connections
    25. 25. EVIDENCE -BASED COMMUNICATIONS Making Connections
    26. 26. EVIDENCE -BASED COMMUNICATIONS The role of Social Networks in EU Affairs
    27. 27. EVIDENCE -BASED COMMUNICATIONS The role of Social Networks in EU Affairs
    28. 28. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
    29. 29. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
    30. 30. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
    31. 31. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
    32. 32. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
    33. 33. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
    34. 34. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
    35. 35. EVIDENCE -BASED COMMUNICATIONS Blogs replace press releases
    36. 36. EVIDENCE -BASED COMMUNICATIONS Fair deal for cane refiners
    37. 37. EVIDENCE -BASED COMMUNICATIONS Fair deal for cane refiners
    38. 38. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
    39. 39. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
    40. 40. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
    41. 41. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
    42. 42. EVIDENCE -BASED COMMUNICATIONS Connecting with MEPs
    43. 43. EVIDENCE -BASED COMMUNICATIONS Chat with your MEPs
    44. 44. EVIDENCE -BASED COMMUNICATIONS #EUChat
    45. 45. EVIDENCE -BASED COMMUNICATIONS #EUChat
    46. 46. EVIDENCE -BASED COMMUNICATIONS
    47. 47. EVIDENCE -BASED COMMUNICATIONS Policy Makers on Twitter
    48. 48. EVIDENCE -BASED COMMUNICATIONS Policy Making on Twitter
    49. 49. EVIDENCE -BASED COMMUNICATIONS Policy Making on Twitter
    50. 50. EVIDENCE -BASED COMMUNICATIONS The State of the EU
    51. 51. EVIDENCE -BASED COMMUNICATIONS The State of the EU
    52. 52. EVIDENCE -BASED COMMUNICATIONS The State of the EU
    53. 53. EVIDENCE -BASED COMMUNICATIONS The State of the EU
    54. 54. EVIDENCE -BASED COMMUNICATIONS The State of the EU
    55. 55. EVIDENCE -BASED COMMUNICATIONS EU News Hub
    56. 56. EVIDENCE -BASED COMMUNICATIONS Official tweets don’t have to be boring
    57. 57. EVIDENCE -BASED COMMUNICATIONS
    58. 58. EVIDENCE -BASED COMMUNICATIONS
    59. 59. EVIDENCE -BASED COMMUNICATIONS
    60. 60. EVIDENCE -BASED COMMUNICATIONS Reactions to Events
    61. 61. EVIDENCE -BASED COMMUNICATIONS
    62. 62. EVIDENCE -BASED COMMUNICATIONS @AlexStubb
    63. 63. EVIDENCE -BASED COMMUNICATIONS
    64. 64. EVIDENCE -BASED COMMUNICATIONS
    65. 65. EVIDENCE -BASED COMMUNICATIONS
    66. 66. EVIDENCE -BASED COMMUNICATIONS Thank You Matthias.Luefkens@bm.com Burson-Marsteller @Luefkens @BMdigital
    67. 67. Questions…? Type in the Chat Box!
    68. 68. Thank you for your attention …and see you on 17 July!
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