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7 tips for effective eu public affairs   practical ideas to reach the highest impact for your issue
 

7 tips for effective eu public affairs practical ideas to reach the highest impact for your issue

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Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue ...

Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
7 Tips of EU public affairs: actionable and practical ideas for all sectors
Mistakes and pitfalls to avoid when advocating your issue


http://www.eu-academy.eu/freeresources/7-tips-for-effective-eu-public-affairs-practical-ideas-to-reach-the-highest-impact-for-your-issue/

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  • Who I am and why I am here
  • Public affairs represents an organization's efforts to monitor and manage its business environment. It combines government relations, communications, issues management and corporate citizenship strategies to influence public policy, build a strong reputation and find common ground with stakeholders." " Lobbying is the act of attempting to influence decisions. Communication is the activity of conveying meaningful information. "

7 tips for effective eu public affairs   practical ideas to reach the highest impact for your issue 7 tips for effective eu public affairs practical ideas to reach the highest impact for your issue Presentation Transcript

  • Free Webinar - 26 June 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
  • Free Webinar – 26 June 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel WELCOME to the 5th FREE webinar
  • ABOUT THE WEBINAR SERIES 1
  • EU Lobbying, Ethics & Transparency: "Do"-s and "Don't"-s Risk Regulation in the EU: Sectors, Advocacy and the Precautionary Principle Regulatory Affairs Explained: What you must know about implementing & delegated acts How to Master EU Interest Representation: The BM guide to EU lobbying best practices 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs EU Public Affairs Forecast until June 2014: What to expect until the end of Barroso II and beyond?
  • GOOD TO KNOW 2
  • Turn off your Outlook, Skype and other programs
  • Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box
  • Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation
  • Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A
  • Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED
  • Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days
  • Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days Transcript will be available within 1 week
  • SPEAKER & ORGANISER 3
  • SPEAKER Diederik Peereboom: Director, Public Affairs at Burson-Marsteller Brussels 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
  • SPEAKER MODERATOR Diederik Peereboom András BANETH Director, Public Affairs at Burson-Marsteller Brussels Director – European Training Academy 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
  • 1-day EU training workshops on lobbying, communication & decision-making
  • THE PRESENTATION 4
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 19 EVIDENCE-BASED COMMUNICATIONS 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue Diederik Peereboom, Director Webinar, Brussels, 26 June 2013
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 20 What’s in a name? PUBLIC AFFAIRS LOBBYING COMMUNICATION “GOVERNMENT RELATIONS COMMUNICATIONS ISSUES MANAGEMENT CORPORATE CITIZENSHIP STRATEGIES PUBLIC POLICY REPUTATION STAKEHOLDERS” “THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION” " THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS”
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 21 7 Tips 1. Set Clear Objectives
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 22 7 Tips 1. Set Clear Objectives 2. Develop a Compelling Story
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 23 7 Tips 1. Set Clear Objectives 2. Develop a Compelling Story 3. Understand the Process
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 24 7 Tips 1. Set Clear Objectives 2. Develop a Compelling Story 4. Be Informed 3. Understand the Process
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 25 7 Tips 1. Set Clear Objectives 2. Develop a Compelling Story 4. Be Informed 5. Maintain a Network of Contacts 3. Understand the Process
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 26 7 Tips 6. Avoid Complacency 1. Set Clear Objectives 2. Develop a Compelling Story 4. Be Informed 5. Maintain a Network of Contacts 3. Understand the Process
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 27 7 Tips 7. Build a Strong Team 6. Avoid Complacency 1. Set Clear Objectives 2. Develop a Compelling Story 4. Be Informed 5. Maintain a Network of Contacts 3. Understand the Process
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 28 1. Set Clear Objectives SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 29 2. Develop a Compelling Story THINK OUTSIDE THE BOX THINK POLITICALLY BACK UP YOUR ARGUMENTS USE DIFFERENT CHANNELS
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 30 MAP EACH STEP OF THE PROCESS KNOW THE KEY ACTORS AND INFLUENCERS 3. Understand the Process THINK AHEAD BE PROACTIVE: DO NOT FOLLOW BUT SHAPE THE PROCESS
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 31 UNDERSTAND THE RELEVANT DEVELOPMENTS INTERPRET THE CONSEQUENCES SPOT NEW HOOKS WATCH POTENTIAL OPPONENTS 4. Be Informed
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 32 SEARCH FOR ALLIES AND BUILD COALITIONS FIND THOSE WHO SHARE YOUR DESIRED OUTCOME FORM A “CHOIR” OF DIFFERENT VOICES 5. Maintain a Network of Contacts
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 33 SEE IT THROUGH UNTIL THE VERY END WHAT CAN STILL GO WRONG? WHAT IS NEXT? 6. Avoid Complacency A feeling of smug or uncritical satisfaction with oneself or one’s achievements
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 34 7. Build a Strong Team A VARIETY OF SKILLS STRONG INTERNAL ORGANISATION CLEAR AND REGULAR INTERNAL COMMUNICATIONS
  • EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 35 If you have further questions, you can contact Diederik Peereboom: diederik.peereboom@bm.com
  • Questions…? Type in the Chat Box!
  • Thank you for your attention …and see you on 3 July!