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2006 - 2009 Portfolio
2006 - 2009 Portfolio
2006 - 2009 Portfolio
2006 - 2009 Portfolio
2006 - 2009 Portfolio
2006 - 2009 Portfolio
2006 - 2009 Portfolio
2006 - 2009 Portfolio
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2006 - 2009 Portfolio

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Forward Integration (into Retail) …

Forward Integration (into Retail)
- Setup new speciality grocer concept
- Active engagement with ecosystem
- Product R&D, partnerships, logistics

B2B Media/Conference Production
- Managing regional brands
- Full event budgetary control
- Full event production control

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  • 1. Retail & product development highlights R&D, CONTRACT NEGOTIATIONS & OPERATIONAL EXECUTION  Launched successful distribution business supplying fresh-cut fruit bowls into 80 7-Eleven Singapore outlets nationwide in Phase I. Coordinated multi-partylogistics and productionschedules on the back-end;client account managementand new business negotiationson the front-end.
  • 2. PROCUREMENT, CUSTOMER SERVICE IMPROVEMENTS & PROGRAMS  Transformed and operated new concept store by introducing higher-value products, raising merchandizing and customer service standards, and implemented a 99% scan- through bar-coding POS system with inventory management and ordering functions.  Apart from the core fruit offerings… o Wines & imported beers o Healthy fruit snacks o Gourmet coffee & tea products o Olive oil, vinegar, pastas & sauces o Jams and spreads o Breakfast cereals o Boutique chocolates o Home furnishings o Canned soups, and preserved fruit o Fresh milk, yogurts and juices o Biscuits and children’s treats o Flowers o Vegetables  Organized interactive workshops  Successfully ran the Christmas season Holiday Hamper and Meats ordering campaign adding 14% to Dec outlet revenues.
  • 3. Conference production & sales highlightsMARKET RESEARCH, PROGRAM DEVELOPMENT & SPEAKER ACQUISITION  Brought association event to regional scale with a multi-track offering featuring Asia’s top CIOs  Additional sales responsibilities achieving S$150K in sponsorship revenue
  • 4.  Increased value: Paying delegates now part with S$1395 per ticket (a 465% increase over S$300) from days run by the association. The transformation:First year the event was runby Terrapinn, battlingmarket perception that thisis a low value, nationallevel show to a regionallevel, premier industryevent.
  • 5.  Produced the team’s top earning event. One of the industry’spremier financial cards andpayments shows with seniorbankers in attendance atS$5095 for a 4 day event.
  • 6.  Multi-keynote event with global perspective; Speaker mix 45% Asia, 35% Europe and 25% USA The first incarnation of RFIDWorld Asia already involved keyspeakers from Japan and the US
  • 7.  Sample agenda with multi-tracked cross-industry topics
  • 8.  Launch event outside of Singapore in the Biopharmaceutical industry Set up of facility visits and after-hours touring activities

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