2000 - 2006 Portfolio (Part 3)

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Franchise and Branding Experience
- Business Development/Partnerships
- Systems Development
- Localization and internationalization

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2000 - 2006 Portfolio (Part 3)

  1. 1. BUSINESS DEVELOPMENT & PARTNERSHIPSFuzion Smoothie Xpress fresh blend concept @ Exxonmobil outlets island wide (10 numbers) ! Customers & product! Original display with instruction sign ! Outdoor signage " New display fiberglass mould conceptualization & schematics! New shell display deployed in-store ! Pricing product description tags
  2. 2. Fuzion Smoothie Xpress Concessionaire concept @ Cheers convenience stores (2 numbers) ! Cheers @ Novena Fuzion Xpress counter ! Pillar mounted menu ! Cheers @ Novena counter top display! Cheers @ Orchard Cineplex Fuzion Xpress frontage ! Cheers @ Orchard Cineplex Fuzion Xpress interior
  3. 3. Fuzion NuSmoothie Cobranding concept @ OSIM Nutritional stores! Osim Nutritions @ Compass Point Fuzion ! Osim staff trained by FuzionNuSmothie frontage! Osim Nutritions @ Takashimaya B2 NuSmothiefront counter with Osim staffInternational Business Development: IE Singapore F&B Mission Tours and Franchisee visits! USA (Freshen’s Yogurt) ! Mexico (Nutrisa) ! India (Qwiky’s)! Bahrain: Franhisee’s sports chain ! Beijing: inspecting Franhisee’s ! HK: Food tasting @ Franchisee’s cold facility Plaza Hollywood outlet
  4. 4. FRANCHISE SYSTEM DEVELOPMENT! Developing SOPS for service staff ! Developing Equipment usage & care instructions! Developing Management Toolkits (forms) ! Developing franchise financial models
  5. 5. ATTENTION TO LOCALIZATION NEEDS! Allowing innovation and deviations to design without compromising the global brand image " 3D artist rendition Fuzion Smoothie Café, Hong Kong @ Harbour City
  6. 6. NEW STORE ROLL OUT (DOMESTIC & INTERNATIONAL)

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