What Marketers Need to Know About Recent Changes in Google Analytics

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Discover what’s new in Google Analytics and how you can make the most of these changes to benefit your business.

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What Marketers Need to Know About Recent Changes in Google Analytics

  1. 1. WHAT MARKETERS NEED TO KNOW ABOUT RECENT CHANGES IN GOOGLE ANALYTICS By Eugen Oprea
  2. 2. #1: NEW GOOGLE ANALYTICS REPORTS See information about visitor acquisition, behavior and conversions at a glance.
  3. 3. Define the channel groupings and track different sources or media in a customized, consolidated group.
  4. 4. #2: NEW ANALYTICS ABC REPORTING Discover information about the acquisition of new visitors, how they behave on your website and how they convert into loyal readers, engaged visitors, email subscribers or customers.
  5. 5. #3: BETTER, FASTER AND SMARTER SEGMENTATION Segment your visitors, do cohort analysis and create segment templates.
  6. 6. #4: NEW DEMOGRAPHIC DATA Segment your visitors, do cohort analysis and create segment templates.
  7. 7. #5: NEW TAG MANAGER AUTO-EVENT TRACKING Measure things like calls to action or clicks on ads with event tracking easier by introducing Auto-Event Tracking.
  8. 8. #6: IMPROVED USER EDUCATION Learn how to use Google Analytics easier than ever before.
  9. 9. READY TO LEARN MORE? Click to read more at SocialMediaExaminer.com Eugen Oprea http://www.eugenoprea.com/ Conversion Optimization Fanatic & Google Analytics Ninja

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