English Research

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English Research

  1. 1. Stationery Business ALVIN TAN SHING YEOU (0314850) EUGENE PENG YAP SIANG (0315259) BENNY TAN SHOWIE (0315447) CHAN PIN QI (0314676) MACY KHOR SEEM LENG (0315208) LEE JO YEE (0314880)
  2. 2. Introduction of Project • 2500-3000 words comparative essay • A comparative essay between three businesses in similar industry of different geographical locations. • Compare the similarities and differences between three businesses.
  3. 3. History of Stationery • • Stationary Manufacture Sector: China 60%, Japan 30%, Malaysia, Thailand, etc 10% • • Local manufacture < 1980 Period of economy prosperity, 1990-2000 • • Two main markets: High quality product & Low quality product
  4. 4. • • • • Malaysia’s manufacturer: Eliminated since 2000 Higher labor cost High quality survived • Internet era: • Retailing market competition Free trade (Online Reader) • Online store interfaces for consumer • Wealth for online dealer • Specific product can only found from web
  5. 5. vs • Two challengers: (since 1990) • Global competitors • Flexibility of online dealer
  6. 6. • Vision Art (Sunway) • Tee Seng (Tayor’s University) • Heng Co (PJS 7)
  7. 7. Vision Art • 3, Jalan PJS 11/28,Bandar Sunway, 46150, Petaling Jaya • 150 customers • Fully air-conditioned & (CCTV)
  8. 8. • Mr. James, Miss Winnie and Mr. Franky • Being introduced to a stationery supplier • Stationary & Material retailer
  9. 9. • At first start at area near Saito University then move to Sunway area. • Customers: Previous: 80% students 20% outsiders Present: 50% students 50% outsiders
  10. 10. Tee Seng • Taylor’s University Lakeside Campus • Serves 50 customers per day • Fully air-conditioned and is not occupied with CCTV.
  11. 11. • • • • Loo Tee Seng, 55 years old Employ 2 Christians employees To Pass his retire life & get to know Datuk Loy. Provide printing and photo stating service.
  12. 12. Printing service Binding service
  13. 13. Heng Co • Jalan PJS 7/15 known as Heng Co stationery shop • 10 customers per day • Not occupied with any high technology electronics appliances but just a traditional ceiling fan in a shabby condition.
  14. 14. • • • • Founder: Miss Chang Lin Lee Reason: was threatened to open a stationery shop by a British man No employees Sell basic stationery, ice cream and other daily stuff such as battery
  15. 15. Recommendation 1. Vision Art • Expand business size (Scale, Space, more type of Product) • Discount (Membership Card, Corporation with other shops, Student Price)
  16. 16. Recommendation 2. Tee Seng •Reasonable price (Price ↓ Demand ↑) •Increase sales profit (Cover high rental fee) •Wider type of product (Fully utilized superior location)
  17. 17. Recommendation 3. Heng Co •Better impression (Renovate, Rearrange, New Rack, Obvious ) •Reformation of outlook (Attractive logo, Signboard) •Unwanted furniture (old rotan chair, altar)
  18. 18. CONCLUSION In conclusion, the Vision Art is the most successful among the three stationary shops because : • • • • • its diversity of goods cheaper price Strategy location Established good relationship with supplier Good strategy planning
  19. 19. DIFFERENCES AND SIMILARITIES OF THREE STATIONERY SHOP

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