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  • 1. RE PORT C U L TU RE & C IV IL IZ A TIO N PENG Y EP SIA NG - 0315259 - FN BE 0 4/13
  • 2. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Research Unit for Modern Architecture Studies in Southeast Asia Foundation of Natural and Built Environments CULTURE & CIVILIZATION (FDES 0815) Prerequisite: None Lecturer : Normah Sulaiman . Delliya Mohd.Zain __________________________________________________________________________________ Project 3 (Individual Assignment) : Art + Architecture + Culture 40 % marks Submission date: 4th February 2014 (Week 17) Introduction "What travel teaches us is that we are all essentially the same. There is not a 'them' and an 'us'; there is really only 'us.'" The stunning photographs capture the theme of places of visit. A good coffee table books serve a number of purposes: they're decorative, informative, and attractive. Objectives of Project 1. To introduce the Western and Eastern culture and civilization through an overview of archeological discoveries, ancient monuments, artworks, philosophy and achievement of great leaders from prehistoric to present. 2. To show basic skills on enquiry, investigation, application and presentation of relevant information. Learning Outcome 1. Able to describe the historical development of human civilization. 2. Able to recall the development of Eastern and Western human civilizations in the past as well as present. 3. Able to demonstrate good documentation and presentation skills. Tasks Part I: You are required to do a literature research on places of interest of your site visit. From the literature review, you are to study the theme given and its connection between the historical, architectural and social aspects of the place. Documenting the right building, spaces and places with the right content is important in this project. You are advised to work closely with your tutor to ensure you are on the right track. 1
  • 3. Theme: 1. Food Culture Kopitiam, Street Food Coffee Culture 2. Pop Culture Sports ( Cycling/Fixie) Music Street Art (Graffiti) and Arts 3. Architecture Malaysian Architecture Fusion Religious Places Spaces and People Part II: You are to design a graphical expression of your findings in a concise graphical book. The book will create awareness and educate your audience on the subject matter or focus of the study. This includes design & layout, purpose, target audience, content, writing style, colours and etc. You are strongly encouraged to meet with us regularly for further assistance. Submission Requirement Part I: Compilation of literature review in A4 and comb bound format. (Guidelines of content will be provided during class) Part II: Coffee Table Book – A5 format size Part III : PDF compilation of individual work in a CD* with proper cover and information. (*Students may opt to compile this as a group) 2
  • 4. COENCEPT The theme of “KL WAITING STYLE” is “waiting”. Waiting. The action of staying where one is or delaying action until a particular time or event. Everyday people wait for different reason at different places. Everybody has different waiting habits. These habits are not born with, they are learnt through observation. Since young, we learnt many things through observing the people around us and waiting is one of them. The waiting habits of the community we lived in are thus inherited by the next generation and so on and so forth. Therefore, the waiting habits of people varied according to the location. “KL WAITING STYLE” illustrated the various waiting habits of Kuala Lumpur community. Specifically, it shows how the people interact with the surrounding elements when they wait. These waiting habits have become an identity, a culture to the people here.
  • 5. RESEARCH Location List of proposed waiting spaces: • Bus stops • Train stations • Market place • Traffic light • School • Reception counter • Bank • Market Most of the proposed waiting spaces are transportation and services venue because these are the places where there are more people nowadays. Transportation and services have a very high demand due to globalization. The location I choose is located in the city area because there are more people, which means more people have to wait. The locations I have been to are all located in the Kuala Lumpur, the capital city of Malaysia. There are also locations that are within walking distance from train stations It is more convenient for me to travel using public transportation. Location of photoshoot: • Central Market • Petaling Street • KL Sentral • Batu Cave Photos The photo are filtered and selected to fully exhibit the waiting habits of Kuala Lumpur residents by following a few criteria. - Message
  • 6. The person on the left is waiting for his friend but this photo does not fully exhibit the unique waiting habit of Kuala Lumpur residents. The waiting posture is too common and, thus the message is not strong enough.
  • 7. Background The background of this photo is a indoor arcade which cannot fully exhibit the Kuala Lumpur cityscape. It does not satisfy the theme and will disrupt the message intended to display in the photobook.
  • 8. - Composition In the photo, the boy is waiting at the counter but the focus is placed wrongly. There are too many signage in the photo which reduce the visual weight of the boy because the boy appears much smaller compared to the signage.
  • 9. This photo shows how the people use the construction barricade as waiting place beside the road. The background of the photo shows a few buses which indirectly indicate that the people are waiting for the buses. It emphasizes the message and theme. The photo also follows the composition Rule of Third.
  • 10. Layout In order to make the photobook seems livelier, a series of different layout is used. The layout is simplified to avoid distraction. 1. A single large photo is placed in this layout. The page number at the lower right corner is used to add interest to the overall view. 2. There are two photo in this layout. The smaller photo is used to emphasize the message delivered.
  • 11. 3. A full colour page is used for photo description and another page is placed with a photo. The photo is surrounded by a white border to reduce its heavy visual weight. Caption The photo description title is written in a more Malaysian style and somewhat improper English to attract attention and display the culture of Kuala Lumpur. The detailed description below is written is proper English and explain the message intended in the photo along and related to the overall waiting culture of Kuala Lumpur.
  • 12. TOTAL Demonstrated critical thinking through the theme/concept and appropriateness of the theme/concept intended. Originality Creativity in preparation, photos, layout composition and compilation of content. Thorough research, study, depth and the effectiveness way to communicate findings Creativity Content Quality of form and level of execution of understanding the project brief. General Understanding Describes thoroughly with a good justification and execution of the project 6.5 – 7.9 Evidence of very good research and study translated into journal 6.5 – 7.9 The works presented with a good quality of preparation, photos, layout composition and compilation of content. 6.5 – 7.9 Portray very good critical thinking through the theme and appropriateness of the theme intended. 6.5 – 7.9 Describes introduction leads to excellent justification and execution of the project 8.0 - 10 Evidence of extensive research and study translated into the book 8.0 - 10 The works presented with a strong quality of preparation, photos, layout composition and compilation of content. 8.0 - 10 Portray excellent critical thinking through the theme and appropriateness of the theme intended. 8.0 - 10 Assessment Criteria – Individual 5.0 – 6.4 Portray good critical thinking through the theme and appropriateness of the theme intended. 5.0 – 6.4 5.0 – 6.4 Evidence of good research and study translated into journal 5.0 – 6.4 The works presented a fair creativity of preparation, photos, layout composition and compilation of content. Fair introduction and execution of the project with acceptable facts being discussed 1 2.5 – 4.9 Evidence of minimal research and study translated into journal 2.5 – 4.9 The works presented with minimal creativity of preparation, photos, layout composition and compilation of content. 2.5 – 4.9 Moderate critical thinking through the theme and appropriateness of the theme intended. 2.5 – 4.9 Minimal discussion on the important facts 0 – 2.5 Insufficient critical thinking through the theme and appropriateness of the theme intended 0 – 2.5 0 – 2.5 No evidence of creativity in preparation, photos, layout composition and compilation of content. 0 – 2.5 Evidence of lack of research and study translated into journal No basic facts were discussed √ √ √ √ X X X X 10 40 10 10 10
  • 13. CULTURE & CIVILIZATION (FDES 0815) Lecturer : Normah Sulaiman . Delliya Mohd Zain FINAL PROJECT: Art + Architecture + Culture TUTORIAL SHEET Date NAME : ___________________________________ ID No : ____________________________________ Review / Comments Sign My Progress : 18.12.2012 Lecturer’s Review : Progress to date: By this tutorial session, you should show your lecturer all literature findings related to your theme and concept and places of interest. These literature findings must be printed out with your own reflection of understanding. Library research on layout, graphics, colors or photography is a good start. DO NOT PRINT BLINDLY CONTENT FROM INTERNET. Date Review / Comments Sign My Progress : 31.12.2013 #Lecture time is replaced with Tutorial. Lecturer’s Review : Progress to date: By this tutorial session, you progress based from the previous comments. You should show your lecturer all literature FINALIZE findings related to your theme and concept and places of interest. You must at least have 5 places that MUST BE related to your theme and map out your findings. Date 01.01.14 Public Holiday Review / Comments Sign Progress to date: By this date, you should start going to the places of your interest and start taking photos. Please take all personal safety considerations before going out to take photos. Once completed, you need to create an album on your PICASA/Google page and share the link with your respective tutor at the ALBUM (not individual pictures). Please screen and include related pictures only. There’s no specific numbers of photos, it may vary from 200 – 400 with the right content. 1
  • 14. Date 29.01.2014 CNY Holiday Review / Comments Sign Artworks must reach printers at least a week before to avoid any miscommunication and mistakes on the printing output. Please consider time management and business pattern during festive season. GOOD LUCK! Submission Date: 4th February 2014 Time: 1030 am -11.30 am Venue : Academic Suite, Block C – Level 9 3