Eugene LeeEnterprise 2.0 Boston 2010
Have we been tilting at thewrong windmill?
The real problem
Generic cliché metaphor 2.0
Integrating,
Not ignoring,
From lightweight,
…to substantial business value
Gene splicing gone bad?
Application Genome
Social Software Genome
“Isn’t social just a feature?”
Lather, rinse, repeat
Application Silos -> Social Silos
Connector: connects an application silo to the social layerAnnotator: applies social and business logic to connector data,...
Cisco Pulse Integration
Thank you!@eugenelee @socialtext
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
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The Social Layer

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Eugene Lee's keynote address at Enterprise 2.0 Boston June 2010 introducing the concept of the Social Layer. Social is all about breaking down and crossing silos, not socially enabling existing ones.

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The Social Layer

  1. 1. Eugene LeeEnterprise 2.0 Boston 2010
  2. 2. Have we been tilting at thewrong windmill?
  3. 3. The real problem
  4. 4. Generic cliché metaphor 2.0
  5. 5. Integrating,
  6. 6. Not ignoring,
  7. 7. From lightweight,
  8. 8. …to substantial business value
  9. 9. Gene splicing gone bad?
  10. 10. Application Genome
  11. 11. Social Software Genome
  12. 12. “Isn’t social just a feature?”
  13. 13. Lather, rinse, repeat
  14. 14. Application Silos -> Social Silos
  15. 15. Connector: connects an application silo to the social layerAnnotator: applies social and business logic to connector data, annotates and promotes messagesAppBots: enable human interaction with enterprise data and processesApplication Streams: enable interaction with applications in the context of an activity stream
  16. 16. Cisco Pulse Integration
  17. 17. Thank you!@eugenelee @socialtext
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