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The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
The Social Layer
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The Social Layer

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Eugene Lee's keynote address at Enterprise 2.0 Boston June 2010 introducing the concept of the Social Layer. Social is all about breaking down and crossing silos, not socially enabling existing ones.

Eugene Lee's keynote address at Enterprise 2.0 Boston June 2010 introducing the concept of the Social Layer. Social is all about breaking down and crossing silos, not socially enabling existing ones.

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Transcript

  • 1. Eugene LeeEnterprise 2.0 Boston 2010
  • 2. Have we been tilting at thewrong windmill?
  • 3. The real problem
  • 4. Generic cliché metaphor 2.0
  • 5. Integrating,
  • 6. Not ignoring,
  • 7. From lightweight,
  • 8. …to substantial business value
  • 9. Gene splicing gone bad?
  • 10. Application Genome
  • 11. Social Software Genome
  • 12. “Isn’t social just a feature?”
  • 13. Lather, rinse, repeat
  • 14. Application Silos -> Social Silos
  • 15. Connector: connects an application silo to the social layerAnnotator: applies social and business logic to connector data, annotates and promotes messagesAppBots: enable human interaction with enterprise data and processesApplication Streams: enable interaction with applications in the context of an activity stream
  • 16. Cisco Pulse Integration
  • 17. Thank you!@eugenelee @socialtext

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