Social Media and  Social Software Inside Eugene Lee CEO Socialtext @eugenelee SOMESSO London ‘09
Social Media is Great but… “ How can we collaborate with our customers when we can’t collaborate with ourselves?” - CEO, M...
Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple si...
Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Worksp...
From Friending to Insight The Depth of True Enterprise Social Software Who is working on what? Who worked on this before? ...
External Use Cases http://www.flickr.com/photos/mdu2boy/437632262/
Talk/Tell http://www.flickr.com/photos/sundazed/2721894796/
Amplify http://www.flickr.com/photos/markusschoepke/245292284/
Listen http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg
Monitor http://www.flickr.com/photos/soldiersmediacenter/488224475/
Ask http://www.flickr.com/photos/kiranj_29/62734113/
Answer http://www.flickr.com/photos/vitorcastillo/2994723741/
Answer
Feedback http://www.flickr.com/photos/visualpanic/2695165112/
Converse http://www.flickr.com/photos/eye2eye/50892860/
Internal Use Cases ttp://www.flickr.com/photos/jbalazs/724615669/
Status Updates http://www.flickr.com/photos/60588258@N00/3226699355/
Ask http://www.flickr.com/photos/orsorama/138560428/
Share
Discover
In Between External and Internal http://www.flickr.com/photos/superciliousness/40279240/
Monitor
React http://www.flickr.com/photos/rickydiver/184712100/
Discuss http://www.flickr.com/photos/ghindo/1739299123/
Coordinate http://www.flickr.com/photos/chewonki_mcs/3111341032/
Integration beyond Microblogging http://www.flickr.com/photos/elsie/1419238432/
Collaboration http://www.flickr.com/photos/islandfreedom/2728679996/
Knowledge http://www.flickr.com/photos/ginnerobot/2549674296/
Co-Creation
Intranet 2.0
Enterprise Considerations http://www.flickr.com/photos/zenobia_joy/3326569273/
Security http://www.flickr.com/photos/zebble/6080622/
Privacy http://www.flickr.com/photos/pong/2404940312/
Integration http://www.flickr.com/photos/elsie/8229790/
Benefits? http://www.flickr.com/photos/tracy_olson/61056391/
Breaking Down Silos http://www.flickr.com/photos/zoomzoom/304135268/
“ Watercooler ROI”
Finding Stuff Faster http://www.flickr.com/photos/supermoving/358114681/
Faster Cycle Times http://www.flickr.com/photos/neeta_lind/2216085742/
Better Decisions Better Faster Transmit faster Coordinate better Choose decisions better Amplify weak signals http://www.f...
A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
Recommended Reading
Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple si...
Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple si...
Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple si...
Case Example: Acumen Fund Create new interactions Improve existing interactions Within a single silo Across multiple silos...
Case Example: Large Tech Company Create new interactions Improve existing interactions Within a single silo Across multipl...
Case Example: Large UK Law Firm Create new interactions Improve existing interactions Within a single silo Across multiple...
Case Example: mktg Create new interactions Improve existing interactions Within a single silo Across multiple silos With c...
Focus On People
Thank You
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Somesso London 09 Internal Communications Eugene Lee 5 15 09

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My presentation at the SOMESSO Conference in London May 15 2009

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  • Transcript of "Somesso London 09 Internal Communications Eugene Lee 5 15 09"

    1. 1. Social Media and Social Software Inside Eugene Lee CEO Socialtext @eugenelee SOMESSO London ‘09
    2. 2. Social Media is Great but… “ How can we collaborate with our customers when we can’t collaborate with ourselves?” - CEO, Marketing Agency http://www.flickr.com/photos/beigephotos/3144752365/
    3. 3. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy
    4. 4. Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Simple sharing with social messaging for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop
    5. 5. From Friending to Insight The Depth of True Enterprise Social Software Who is working on what? Who worked on this before? Who should I be working with? Insight Who knows where something is? What are you working on? What have you learned? Who can help me? Context, Relevance, Updates Who knows what? Who works with whom? Who knows who knows what? Implicit Social Networking Who are you? Who do you know? Explicit Social Networking
    6. 6. External Use Cases http://www.flickr.com/photos/mdu2boy/437632262/
    7. 7. Talk/Tell http://www.flickr.com/photos/sundazed/2721894796/
    8. 8. Amplify http://www.flickr.com/photos/markusschoepke/245292284/
    9. 9. Listen http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg
    10. 10. Monitor http://www.flickr.com/photos/soldiersmediacenter/488224475/
    11. 11. Ask http://www.flickr.com/photos/kiranj_29/62734113/
    12. 12. Answer http://www.flickr.com/photos/vitorcastillo/2994723741/
    13. 13. Answer
    14. 14. Feedback http://www.flickr.com/photos/visualpanic/2695165112/
    15. 15. Converse http://www.flickr.com/photos/eye2eye/50892860/
    16. 16. Internal Use Cases ttp://www.flickr.com/photos/jbalazs/724615669/
    17. 17. Status Updates http://www.flickr.com/photos/60588258@N00/3226699355/
    18. 18. Ask http://www.flickr.com/photos/orsorama/138560428/
    19. 19. Share
    20. 20. Discover
    21. 21. In Between External and Internal http://www.flickr.com/photos/superciliousness/40279240/
    22. 22. Monitor
    23. 23. React http://www.flickr.com/photos/rickydiver/184712100/
    24. 24. Discuss http://www.flickr.com/photos/ghindo/1739299123/
    25. 25. Coordinate http://www.flickr.com/photos/chewonki_mcs/3111341032/
    26. 26. Integration beyond Microblogging http://www.flickr.com/photos/elsie/1419238432/
    27. 27. Collaboration http://www.flickr.com/photos/islandfreedom/2728679996/
    28. 28. Knowledge http://www.flickr.com/photos/ginnerobot/2549674296/
    29. 29. Co-Creation
    30. 30. Intranet 2.0
    31. 31. Enterprise Considerations http://www.flickr.com/photos/zenobia_joy/3326569273/
    32. 32. Security http://www.flickr.com/photos/zebble/6080622/
    33. 33. Privacy http://www.flickr.com/photos/pong/2404940312/
    34. 34. Integration http://www.flickr.com/photos/elsie/8229790/
    35. 35. Benefits? http://www.flickr.com/photos/tracy_olson/61056391/
    36. 36. Breaking Down Silos http://www.flickr.com/photos/zoomzoom/304135268/
    37. 37. “ Watercooler ROI”
    38. 38. Finding Stuff Faster http://www.flickr.com/photos/supermoving/358114681/
    39. 39. Faster Cycle Times http://www.flickr.com/photos/neeta_lind/2216085742/
    40. 40. Better Decisions Better Faster Transmit faster Coordinate better Choose decisions better Amplify weak signals http://www.flickr.com/photos/seatbelt67/502255276/
    41. 41. A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
    42. 42. Recommended Reading
    43. 43. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Culture Strategy
    44. 44. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners <ul><li>Discovery </li></ul><ul><li>Expertise Location </li></ul><ul><li>Decision making </li></ul><ul><li>Transparency </li></ul><ul><li>Co-Creation with Customers and Partners </li></ul><ul><li>Knowledge Mgt </li></ul><ul><li>Collaboration </li></ul><ul><li>Customer Communities </li></ul><ul><li>Collaboration with customers and partners </li></ul>Operations Organization Strategy <ul><li>Org Learning </li></ul><ul><li>Best practice sharing </li></ul><ul><li>People- and process-based collab </li></ul>
    45. 45. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Culture Strategy Large Tech Co Egon Zehnder Internat’l mktg Large UK Law Firm Acumen Fund Emergent Solutions NetSuite Sick Kids Hospital
    46. 46. Case Example: Acumen Fund Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Intranet 2.0 Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Grantees Network Project Team Spaces
    47. 47. Case Example: Large Tech Company Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Support Team Knowledge- base Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Customer- facing Knowledge- base Dialogue with Engineering
    48. 48. Case Example: Large UK Law Firm Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Client Service Team Spaces Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Client collaboration Firm-wide Know-How repo
    49. 49. Case Example: mktg Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Firm-internal Micro- blogging Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Client collaboration FAN Social networking
    50. 50. Focus On People
    51. 51. Thank You
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