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WordPress & SEO for Food Bloggers

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  • 1. WordPress & SEO for Food Bloggers Eugene Molari
  • 2. Introduction Wholegrain Digital is a WordPress design and development agency. We design, build and SEO optimise WordPress websites for clients ranging from individual bloggers to large corporations like M&S and Reed Recruitment.
  • 3. What is WordPress? WordPress is a content management system (CMS). In simple terms, it provides an easy way to add/edit content on your website. Started as a blogging system Now the world’s most popular CMS
  • 4. How popular is WP? WordPress is used by 17.4% of all websites. That is a CMS market share of 54.6%. Source: http://w3techs.com/technologies/overview/content_management/all
  • 5. Why use WordPress? • It is easy to use • It is free • It is infinitely flexible • It has a huge community • Google LOVES it “WordPress is a fantastic piece of software… it solves some 80-90% of the mechanics of SEO” – Matt Cutts, Google
  • 6. What is SEO? The task of improving your website so that more people can find it in search engines
  • 7. SEO Fundamentals If anyone tells you there is an easy way to be #1 on Google, the are either lying or misguided There are 4 main elements to SEO: Setup your website correctly Focus your content Write lots of good content Encourage interaction
  • 8. Basics: Keywords • Research popular search terms using Google Keyword Tool (filter to ‘Exact Match’) • Keywords are useful, but less critical for bloggers than passion and personality • Don’t stuff too many keywords into your posts or the keywords will seem unnatural. Keywords should be used sparingly, so don’t put keywords everywhere unless the keywords sound right. • Quality content first, keywords second
  • 9. Basics: Clean URLs • In WP under Settings > Permalinks choose Post name
  • 10. Basics: Titles and meta
  • 11. Basics: Headings H1 heading
  • 12. Basics: XML Sitemaps • It automatically creates XML sitemaps and notifies Google & Bing of the sitemaps existence • It includes images from your pages/posts in the sitemap
  • 13. Basics: Analytics Monitor which posts people are finding and reading, and learn from it so that you can write more posts that people find and love
  • 14. Basics: Webmaster Tools • Setup a Google Webmaster Tools account, submit your sitemap and make sure that Google is not reporting any problems crawling your website. • If problems are found, you can deal with them
  • 15. Basics: RSS Feeds • Setup a Feedburner account and add RSS and email subscription links on your blog • Feed Stats for WordPress plugin
  • 16. Basics: Linking • Create amazing content • Cross promote articles, recipes and reviews • Give love to get love – don’t be scared to link out • Guest blog for other people • DO NOT buy links Image: http://www.leostartsup.com
  • 17. Food Blogger SEO There are some specific things that food bloggers can do to raise the profile of their blog • Author profiles • Photography • Recipes • Reviews • Usability • User Interaction Image: http://www.lolfoodie.com
  • 18. Author Profiles Get yourself known as a food blogger, and attract more traffic • Create Google+ profile • Add you blog to your profile • Add your Google+ profile URL to your WordPress author profile (use Yoast SEO plugin)
  • 19. Photography • Posts with images get 94% more views (Skyword) • Get found in image search • Use readable file names, titles and alt tags • UseYoast SEO plugin for image sitemap • Encourage sharing • Use 'Pinterest "Pin It" Button' Image: http://www.foodcoachnyc.com
  • 20. Recipe SEO Recipe Schema and hRecipe(wait for update) • Help Google, Yummly and SuperCook index your recipes • Get thumbnail images next to recipes in Google search • Cooking method, prep time, cooking time, cuisine, ingredients, yield etc etc • Plugins - Schema Creator by Raven, Recipe Schema, hRecipe(wait for update)
  • 21. Review SEO Review Schema • Review restaurants, cafes, bars • Google understands the site is a review and references it within Google local listings • Sites like Urban Spoon also pickup reviews • If review is genuinely favourable, contact the owners of the venue to suggest they to link to the review or quote something from the review on their website
  • 22. Usability • Keep it simple • Break up text with lists and sub-headings • Use photography • Responsive design for mobile and tablets • Mobile important for restaurant reviews • Tablet important for recipes
  • 23. User Interaction • Include sharing buttons prominently • Lots of plugins for WordPress • Engage with commenters • Engage with influencial bloggers/tweeters • Find influencers using Followerwonk.com • Ask to interview them • Reference their site or work • Review their venue (e.g. chefs) • Look for trending topics such as hot / new venues or recipes getting a boost due to trends or celebrity chefs (e.g. recipes from Masterchef). Notify influencers via social media and interact.
  • 24. WordPress Plugin List • WordPress SEO by Yoast (essential) • Feedstats for WordPress • Pinterest "Pin It" Button premium • Schema Creator • Recipe Schema • hRecipe (better to use Schema) • SEO Facebook Comment plugin hRecipe Website: http://microformats.org/wiki/hrecipe Schema Website: http://schema.org/Recipe
  • 25. Conclusion • Setup your website right • Figure out who you are and what you’re about • Write great content • Include great photography • Use schema to tag recipes and reviews • Make your content easy to share • Engage with readers & influencers • Monitor performance • Learn and get better!