The new media - a development perspective


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Presentation by Peter Ballantyne to the Informal Network of DAC Development Communicators, November 2007

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The new media - a development perspective

  1. 1. The new media - a development perspective - Peter Ballantyne For the Annual Meeting of the Informal Network of DAC Development Communicators Lisbon, November 2007
  2. 2. Outline <ul><li>Web 2.0 </li></ul><ul><ul><li>From ‘places to visit’ to ‘spaces to interact’ </li></ul></ul><ul><li>Some new tools </li></ul><ul><ul><li>Blogs, vlogs, wikis, tags, feeds … </li></ul></ul><ul><li>Cross-cutting notions </li></ul><ul><li>Implications? Opportunities …? </li></ul>
  3. 3. Web 2.0 <ul><li>User-generated content </li></ul><ul><ul><li>‘ anyone can be an author, publisher, or broadcaster’ </li></ul></ul><ul><li>User ‘re-mixed’ content </li></ul><ul><ul><li>‘ anyone can run a web site’ </li></ul></ul><ul><li>Tools enabling inter-connections and interactions </li></ul><ul><ul><li>‘ anyone can be a communicator’ </li></ul></ul><ul><li>“ all the actors in development cooperation are communicators” – Susana Defunes </li></ul>
  4. 4. Some big ideas <ul><li>Emerging revolution </li></ul><ul><ul><li>Architectures of communication </li></ul></ul><ul><ul><li>Demographics of communication </li></ul></ul><ul><ul><li>Cultures of communication </li></ul></ul><ul><li>Pragmatic efficiencies </li></ul><ul><ul><li>Publishing </li></ul></ul><ul><ul><li>Interacting </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Disseminating </li></ul></ul><ul><ul><li>Accessing </li></ul></ul>
  5. 6. The new tools <ul><li>Blogs : originally personal ‘diary’ sites of individuals </li></ul><ul><li>Wikis : co-edited and updated web spaces </li></ul><ul><li>Social bookmarking : web bookmarks indexed (tagged) across the internet (instead of in local browsers). </li></ul><ul><li>RSS Feeds : applications that produce automatic updates when a particular content service is updated. </li></ul><ul><li>Social networking sites : ‘meeting spaces’ for individuals and organizations to build relationships </li></ul><ul><li>Multi-media sharing sites : Spaces to publish and share images, photos, audio, video, etc. </li></ul><ul><li>Mapping tools . Different content embedded in maps </li></ul><ul><li>Mash-ups : different content combined to produce something new </li></ul>
  6. 7. User generated content
  7. 11. Blogs
  8. 19. Videos and photos
  9. 25. Wikis
  10. 28. <ul><li>Expose your experience and information to the sun! </li></ul><ul><li>Shine some light on your knowledge! </li></ul><ul><li>- the ComPart Sunflowers - </li></ul>
  11. 29. Social bookmarking
  12. 32. Social networking
  13. 34. RSS Feeds
  14. 39. Personalising
  15. 43. Mash-ups
  16. 45. Shared notions <ul><li>Open content that ‘flows’ – across platforms, across orgs, … </li></ul><ul><li>Low ‘threshold’ to create and use </li></ul><ul><li>Peer to peer, expectation of reciprocity, commentary, </li></ul><ul><li>Mindset – recognizes diversity, values knowledge and efforts of others, encourages collaboration </li></ul>
  17. 46. Implications <ul><li>We can use the tools and mash content for ‘internal’ info and knowledge sharing </li></ul><ul><ul><li>Behavior and attitudes </li></ul></ul><ul><li>Our ‘products’ need to be web 2 or web2 friendly </li></ul><ul><ul><li>Passports to travel, schengen visa’s </li></ul></ul><ul><li>We need to go to the communities and users </li></ul><ul><ul><li>Use their tools </li></ul></ul><ul><ul><li>Learn to ‘let go’ </li></ul></ul>
  18. 48. From their own correspondent - Aid agency workers are increasingly acting as reporters and filmmakers for the UK media Glenda Cooper, The Guardian , Monday November 5 2007 <ul><li>“New technology is altering how we report, where we report from and who is doing the reporting of disasters. And that means that journalists and aid agencies are having to rethink their roles.” </li></ul><ul><li>“Reporters can get what they need direct from the public. The result: aid agencies are turning their own staff into citizen journalists and filmmakers, in order to get their message across.” </li></ul>
  19. 49. More <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>