The new media - a development perspective

The new media - a development perspective - Peter Ballantyne For the Annual Meeting of the Informal Network of DAC Development Communicators Lisbon, November 2007

Outline

Web 2.0

From ‘places to visit’ to ‘spaces to interact’

Some new tools

Blogs, vlogs, wikis, tags, feeds …

Cross-cutting notions

Implications? Opportunities …?

Web 2.0

User-generated content

‘ anyone can be an author, publisher, or broadcaster’

User ‘re-mixed’ content

‘ anyone can run a web site’

Tools enabling inter-connections and interactions

‘ anyone can be a communicator’

“ all the actors in development cooperation are communicators” – Susana Defunes

Some big ideas

Emerging revolution

Architectures of communication

Demographics of communication

Cultures of communication

Pragmatic efficiencies

Publishing

Interacting

Sharing

Disseminating

Accessing

The new tools

Blogs : originally personal ‘diary’ sites of individuals

Wikis : co-edited and updated web spaces

Social bookmarking : web bookmarks indexed (tagged) across the internet (instead of in local browsers).

RSS Feeds : applications that produce automatic updates when a particular content service is updated.

Social networking sites : ‘meeting spaces’ for individuals and organizations to build relationships

Multi-media sharing sites : Spaces to publish and share images, photos, audio, video, etc.

Mapping tools . Different content embedded in maps

Mash-ups : different content combined to produce something new

User generated content

Blogs

Videos and photos

Wikis

Expose your experience and information to the sun!

Shine some light on your knowledge!

- the ComPart Sunflowers -

Social bookmarking

Social networking

RSS Feeds

Personalising

Mash-ups

Shared notions

Open content that ‘flows’ – across platforms, across orgs, …

Low ‘threshold’ to create and use

Peer to peer, expectation of reciprocity, commentary,

Mindset – recognizes diversity, values knowledge and efforts of others, encourages collaboration

Implications

We can use the tools and mash content for ‘internal’ info and knowledge sharing

Behavior and attitudes

Our ‘products’ need to be web 2 or web2 friendly

Passports to travel, schengen visa’s

We need to go to the communities and users

Use their tools

Learn to ‘let go’

From their own correspondent - Aid agency workers are increasingly acting as reporters and filmmakers for the UK media Glenda Cooper, The Guardian , Monday November 5 2007

“New technology is altering how we report, where we report from and who is doing the reporting of disasters. And that means that journalists and aid agencies are having to rethink their roles.”

“Reporters can get what they need direct from the public. The result: aid agencies are turning their own staff into citizen journalists and filmmakers, in order to get their message across.”

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