SR4Proc Working with blogs on Pro-Act

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Presentation at the Workshop Social Reporting Apprenticeship Program on Innovative Procurement Reforms - Pretoria, October 2012

Presentation at the Workshop Social Reporting Apprenticeship Program on Innovative Procurement Reforms - Pretoria, October 2012

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  •  To share your research ideas with others and gain feedback from a wider, online audience To attract people with similar thoughts and queries, people who can validate your ideas andalso challenge you by sharing varying opinions To enhance dissemination of news releases, general updates, publications To engage communities To publish stories for a variety of target audiences To get your name out there - even without publications or while preparing a publication

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  • 1. Working with blogsWBI Social Reporting Apprenticeship Program October 2012
  • 2. Intro/Definition “A blog (or web log) is a website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.” Source: Wikipedia
  • 3. Key functions it supports Sharing „news‟, stories and opinions Communicate quickly Document /share lessons learnt in projects and programmes Share results from meetings & events
  • 4. Transparency International Blog“Showing how you what people are doing to stopcorruption around the world”
  • 5. Key features RSS and syndication Audience‟s engagement & interaction Combination of text, images, and links to other blogs, web pages, and other related media
  • 6. How to blog Decide on type of content and what topics you want to post about Think about who you want to write for Assign time and responsibilities for creating quality content Create linkrolls (lists of your favorite links) and tagrolls (links of your most commonly used keywords). Make sure your blog is on local or thematic blog directories Use RSS feeds Create a readership Source: iMark - Web 2.0 and Social Media for Development
  • 7. M&E Most common platforms (Blogger; Wordpress) have own analytics tools – Blogger can be easily integrated with Google Analytics Third party applications (ShareThis; AddThis) will allow to monitor when content is shared Comments as proxy for user engagement Feedburner to monitor feed circulation and email subscribers
  • 8. Finding blogs Google blog search – http://blogsearch.google.com/ Technorati - http://technorati.com/ Blog aggregators – Global Voices - http://globalvoicesonline.org/ – Afrigator - http://afrigator.com/
  • 9. Hands on exercise Logon onto http://www.pro-act.org/OR Set up a blog with one of the following services – http://blogger.com – http://wordpress.com Post a new item, with title, text, links and pictures
  • 10. Blogging on Pro-Act Sign in on Pro-Act – http://pro-act.org/ – Create a new account if you don‟t have one yet
  • 11. Blogging on Pro-Act From the top navigation, click on „Share‟ then “Blogs”
  • 12. Blogging on Pro-Act Click on “Add”
  • 13. Blogging on Pro-Act Add – Title – Text (also embedding images and videos) – Tags
  • 14. Blogging on Pro-Act Define – Date – Privacy – Comments
  • 15. Blogging on Pro-Act Decide if you want to save the post as draft, preview or publish it
  • 16. Blogging on Pro-Act Your blog will appear on the “All Blog Posts” list and in the different network activity streams
  • 17. Working with blogsWBI Social Reporting Apprenticeship Program October 2012