Social Reporting for Innovative    Procurement Reforms WBI Social Reporting Apprenticeship              Program           ...
Logistics and timetable Rooms Objectives & Agenda    – on the EuforicWeb wiki!     – http://bit.ly/Wl70FQ Ground Rules ...
Case study -a new normal: CGIAR Research Program on ClimateChange, Agriculture and Food Security         (CCAFS) at Rio+20
CCAFS at Rio+20: Social MediaObjectives Spread messages on sustainable  agriculture for achieving food security in a  cha...
What are we trying to achieve? Share knowledge with a wider  community Increased offsite participation Increased onsite...
How to achieve our goals Define our social media strategy:  goals, messages, audiences Agree on roles and responsibiliti...
Getting organisedGoogle site andgoogle groupsused tocommunicate withteam and organisebackgroundmaterials
BloggingCCAFS blog:ccafs.cgiar.org/blog/tags/rio4ag• live reporting  and analysis  from sessions.• all tagged under  #rio4ag
BloggingGuest blogs• Strategic  placement of  opinion  pieces• Huffington  Post, Reuters  AlertNet,  Scientific  American
BloggingResults:50% increase in traffic to blog in the two weeks of theconference. People spending more time reading.
Microblogging• Tweeting live from  sessions;• Sharing key  content (blogs,  photos,  presentations);• Sharing opinions  an...
MicrobloggingResults:•   On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts,    resulting in 3 million i...
Webcast• Sessions from  ARDD broadcast  live online• Online viewers  could ask Q’s to  the panel via  twitter and  faceboo...
Video sharing• ARDD session  videos posted on  YouTube same  day• Videos embedded  on blogs and  websites, shared  via twi...
Photo sharingPhotos from key events around Rio posted sharedvia Flickr, on blogs, and via twitter & FB
Presentation sharing•   ARDD session    slides posted on    SlideShare same    day•   Embedded on    blogs, websites,    s...
Defining social reporting… Using digital and social media to  document and share information,  conversations, results and...
…and how it’s different from formalreporting Creating an informal record of what you  want to capture and share Allowing...
Social reporting tooklit1. Wikis for collaboration and coordination2. Microblogging3. Blogging4. Video sharing & audio sha...
Brian Solis – The conversation prismhttp://www.theconversationprism.com/
create                communicate                       audiencescollaborate                                   curate     ...
collaborate   Wikis   Blogs   Online social networks   Integrated portals (mobile    accessible websites)
§
Create make digital content including  audio, image, text, website, blog,  video, wikis Protect - copyright, privacy,  d...
Ushahidi
Curate Find - Internet search, Wikipedia,  Google scholar, e-resources,  image textbook, etc Filter - RSS feeds, Collat...
Critique Assess the validity/authenticity of  sites/information Reflect on one’s own practice and  that of ones peers - ...
Eli Pariser: Beware online "filter bubbles“http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
Communicate Share /disseminate/ distribute - wiki,  blog, discussion forum, email,  Google+, twitter, online social  netw...
Policy actors in six Southern countriesSimon Batchelor – IDS Impact and Learning Blog
Web of people... LinkedIn Labs | InMaps http://inmaps.linkedinlabs.com/
A web of flow...
Social Reporting for Innovative    Procurement Reforms WBI Social Reporting Apprenticeship              Program           ...
SR4Proc Introduction
SR4Proc Introduction
SR4Proc Introduction
SR4Proc Introduction
SR4Proc Introduction
SR4Proc Introduction
SR4Proc Introduction
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  • Spread messages about the role of sustainable agriculture for achieving food security in a changing climate (before, during and after the conference and especially at Agriculture and Rural DevelopmentDay, a major event convened by agricultural agencies at Rio);spread RIO related messages/content from CCAFS (publications, tools, and more) report live from key agriculture and food security related events esp ARDD;connect offsite participants to what is going on in Rio, in real-time;engage with a global community of people, in Rio and online, who are debating the issues we work on.
  • a. Advocacy outreach to a wider community:Using social media around particular events provides a unique opportunity to reach out to a wider community than just merely the people present at the event or the “conventional media”. It allows the use of mass social media to bring out your key messages, as an awareness or advocacy tool to a broad audience.b. Increased offsite participation:As social media is a two-ways communication, it enables an interaction with “outsiders” soliciting for their offsite participation in the onsite presentations and discussions, as well as stimulating discussions about the topics the event covers.c. Increased onsite engagement:Using event participants as social reporters, social reporting allows a more active engagement of the participants themselves. Where traditionally an audience would be passively listening and taking individual notes at most, social reporting stimulates your audience to more actively engage, to think about the topics and to discuss them.
  • a. Define our social media strategy:- Clearly define and agree on the goals and targets of the social reporting efforts beforehand.- Define the link between "social" and "traditional" media - Define our key messages and the main target audienceb. Agree on roles and responsibilitiesWell before the event, assemble a small team of staff and partners who will be onsite and are willing to report from events, blog, tweet, take photos and more. Also connect with colleagues who are offsite who are willing to help spin and promote the content and help with essential tasks such as editing and uploading content. c. Define the toolsAgree on a standard set of tools and how they will be used. Also agree on conventions (e.g. using the #rio4agtag)d. Produce, aggregate and share content widelyDuring the event, work together to get content finalised and online quickly and invest as much time in promoting content once it's online.f. Monitor and evaluateA wrap-up report can summarize all content generated, and measure the actual reach of the social reporting and document the process as well as the lessons learnt.
  • Mixed group, inside and outside the programme. SharePoint is a a key resource for FAO, tbd this afternoon
  • Mixing blogging with traditional media outreach
  • Reach is the total number of unique Twitter users who received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression. Both reach and impressions should be treated as directional metrics to give you an idea of the overall exposure the tracked term received. You should use these metrics to get a sense of the size of your potential audience, and use engagement metrics like retweets, clicks and replies to gain a more complete understanding of your impact. Source: http://tweetreach.com
  • There is a myriad of new tools, and they are all changing… so best to get away from a tool focus
  • Watch from 00.40 to 04.40
  • SR4Proc Introduction

    1. 1. Social Reporting for Innovative Procurement Reforms WBI Social Reporting Apprenticeship Program October 2012
    2. 2. Logistics and timetable Rooms Objectives & Agenda – on the EuforicWeb wiki! – http://bit.ly/Wl70FQ Ground Rules – Timing? – Phones? – Email? – Right hand Left hand? – Be brief – Allow everybody to talk Tagging What is Social Reporting?
    3. 3. Case study -a new normal: CGIAR Research Program on ClimateChange, Agriculture and Food Security (CCAFS) at Rio+20
    4. 4. CCAFS at Rio+20: Social MediaObjectives Spread messages on sustainable agriculture for achieving food security in a changing climate Share CCAFS content that could inform Rio outcomes Engage in online debates about how to achieve a sustainable green economy Report live from key sessions Connect offsite participants to events in Rio Developed with input from Peter Casier
    5. 5. What are we trying to achieve? Share knowledge with a wider community Increased offsite participation Increased onsite engagement:
    6. 6. How to achieve our goals Define our social media strategy: goals, messages, audiences Agree on roles and responsibilities: who does what? Define the tools and how to use them Produce, aggregate and share content widely: before, during and after the event Monitor and evaluate: what did we learn
    7. 7. Getting organisedGoogle site andgoogle groupsused tocommunicate withteam and organisebackgroundmaterials
    8. 8. BloggingCCAFS blog:ccafs.cgiar.org/blog/tags/rio4ag• live reporting and analysis from sessions.• all tagged under #rio4ag
    9. 9. BloggingGuest blogs• Strategic placement of opinion pieces• Huffington Post, Reuters AlertNet, Scientific American
    10. 10. BloggingResults:50% increase in traffic to blog in the two weeks of theconference. People spending more time reading.
    11. 11. Microblogging• Tweeting live from sessions;• Sharing key content (blogs, photos, presentations);• Sharing opinions and insights• RTs of what our partners are saying, and more.• All using #rio4ag
    12. 12. MicrobloggingResults:• On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts, resulting in 3 million individual messages, reaching 598,000 different people• During conference, traffic to the CCAFS blog from twitter increased 400%
    13. 13. Webcast• Sessions from ARDD broadcast live online• Online viewers could ask Q’s to the panel via twitter and facebook.• The event had 600 online viewers, plus 600 in person
    14. 14. Video sharing• ARDD session videos posted on YouTube same day• Videos embedded on blogs and websites, shared via twitter & FB• Some videos had hundreds of views in following days
    15. 15. Photo sharingPhotos from key events around Rio posted sharedvia Flickr, on blogs, and via twitter & FB
    16. 16. Presentation sharing• ARDD session slides posted on SlideShare same day• Embedded on blogs, websites, shared via twitter & FB• Some slides had 100s of views: www.slideshare.net/cgiarclimate more than number /tag/rio4ag of people in audience
    17. 17. Defining social reporting… Using digital and social media to document and share information, conversations, results and different voices from a project, a community or an event It’s about telling stories with digital media – So the normal conventions and rules apply: audience, content, message and hook
    18. 18. …and how it’s different from formalreporting Creating an informal record of what you want to capture and share Allowing to share your own views, or the views of your community, and make these voices heard Bringing to life stories worth sharing Creating spaces for reflection and dialogue
    19. 19. Social reporting tooklit1. Wikis for collaboration and coordination2. Microblogging3. Blogging4. Video sharing & audio sharing5. Photo sharing6. Presentation sharing7. Facebook (social network sites)8. Tagging and social bookmarking9. Feeds10.Webcasts11.Data / Information Visualization Tools
    20. 20. Brian Solis – The conversation prismhttp://www.theconversationprism.com/
    21. 21. create communicate audiencescollaborate curate critique
    22. 22. collaborate Wikis Blogs Online social networks Integrated portals (mobile accessible websites)
    23. 23. §
    24. 24. Create make digital content including audio, image, text, website, blog, video, wikis Protect - copyright, privacy, digital footprint
    25. 25. Ushahidi
    26. 26. Curate Find - Internet search, Wikipedia, Google scholar, e-resources, image textbook, etc Filter - RSS feeds, Collate/collect: social and personal bookmarking, mind- mapping, online storage
    27. 27. Critique Assess the validity/authenticity of sites/information Reflect on one’s own practice and that of ones peers - blogs, forums etc Filter bubbles…
    28. 28. Eli Pariser: Beware online "filter bubbles“http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
    29. 29. Communicate Share /disseminate/ distribute - wiki, blog, discussion forum, email, Google+, twitter, online social networks Promote - twitter, blog, online social networks, and email
    30. 30. Policy actors in six Southern countriesSimon Batchelor – IDS Impact and Learning Blog
    31. 31. Web of people... LinkedIn Labs | InMaps http://inmaps.linkedinlabs.com/
    32. 32. A web of flow...
    33. 33. Social Reporting for Innovative Procurement Reforms WBI Social Reporting Apprenticeship Program October 2012
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