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Social networking

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Presentation about online Social Networking to the IKMEmergent Research Communication workshop, Nairobi, Juloy 2010

Presentation about online Social Networking to the IKMEmergent Research Communication workshop, Nairobi, Juloy 2010

Published in: Technology, Sports

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  • >Never looked at a Social Network Site >Don’t have a SNS profile >Have less that 20 friends >don’t Interact with one or more sites daily >Unless you’re already mentioned that you’re in this seminar via any SNS / twitter etc. Photo Credit http://flickr.com/photos/wheatfields/1614171272/ CC BY-NC-SA
  • Her’s an example of how behaviour is changing
  • Here’s an example of impact
  • And it’s this profound: email was the internet’s first killer app, not the web: access via mobiles will only accelerate this trend
  • Activity online isn’t different in type from activity offline. (In fact - many young people wouldn’t recognise the dichotomy) But - it is changed by being online: bedroom wall example -(Constant Contact generation)
  • But - we have to remember that young people see this differently. (in the same way you might see your youth centre as being about personal and social development - and YP see it as a space for meeting friends and hanging out).
  • Transcript

    • 1. Social Networking online
    • 2.
    • 3.
    • 4. Proliferation of Influencer Channels
    • 5.
    • 6. Keeping in contact Sharing content Exploring identity Hanging out Making new contacts Informal learning www.flickr.com/photos/28859335@N00/120018144 http://flickr.com/photos/mshades/169570194/ http://flickr.com/photos/loosepunctuation/959524837/ http://flickr.com/photos/morgantepsic/176795867/ http://flickr.com/photos/lewiselementary/152620388/ http://flickr.com/photos/andreasnilsson1976/530776998/
    • 7. Wordle
    • 8.  
    • 9. Africa Trends
      • Africa has only 2.6 percent penetration on Facebook, but grew 5.6 percent in February. As of March 1st, it had about 9.9 million users on Facebook, out of a total population of 375 million.
    • 10. Research & Development Uses
      • Outward Facing
        • Promotion and Supporter Engagement
        • Campaigns & Activism
        • FundRaising
          • Your own or public (OGB)
      • Collaboration
        • Scientists and academics
        • Internal SocNet
    • 11. Today, 400 million active users The average user 55% daily return 2.2 visits a day 27.7 minutes/day Architecture Profiles Groups Events Pages Fundamentally changed the internet
    • 12.  
    • 13. Groups Profiles Events Pages
    • 14.
      • Started as monks took to the streets in Burma.
      • Rapidly went viral, doubling in size every day, culminating in adding over 100,000 per day for 2 days.
      • Max over 400,000 people.
      • Key in organising October 6th global day of protest - protests held in 30 countries and nearly 100 cities worldwide.
      • Helped promote the www.avaaz.org petition (840,000+)
      • Worked with established groups globally, hundreds of thousands of new supporters.
    • 15. Ensuring a Legacy Outreach: Reach out to make sure the legacy is ensured. Ensure you are in constant touch with the people running the page/group Lessons from Johnny Chatterton, Burma Campaign Capture the contacts. People will stop checking the group/page before you know it Establish a trusted admin team that you can rely on and leave to administer the group Act quickly, assume that if it goes viral you only have 1 chance to reach your targets
    • 16. What makes something go Viral? Motivation The “invite your friends effect” The media/blogs – it must go offline Urgency (people are dying) Trust The “my friend Bob is doing this, so I should” Remember, you can’t engineer it. It’s up to your users to make it go viral, you have to put everything in place & hope!
    • 17.
        • Wikipedia top referring site for ODI.
    • 18.  
    • 19. Research & Development Uses
      • Outward Facing
        • Promotion and Supporter Engagement
        • Campaigns & Activism
        • FundRaising
          • Your own or public (OGB)
      • Collaboration
        • Scientists and academics
        • Internal SocNet
    • 20.  
    • 21.  
    • 22.  
    • 23. Myspace friends
      • Saw early benefit of allowing users to co-ordinate regional hubs and hook up with other people in their area
      • Empowered users and allowed them to take ownership of communicating and promoting their events
      • Support network – easy to find someone else in a similar situation and ask questions
    • 24.  
    • 25. And some challenges...
      • Many versions of the Oxfam logo and Oxjam identity visible online
      • Loss of control over what people say and who they connect with meant potential of negative associations
      • Too exclusive? Held more appeal to particular audience types
    • 26. However...
      • Close working with Oxjam network of friends meant it was possible to put baseline rules in place
      • People's desire to make it their own and get creative is actually a real success
      • Paradigm shift – you can't be active in these spaces and not be prepared to accept some risks
    • 27. Research & Development Uses
      • Outward Facing
        • Promotion and Supporter Engagement
        • Campaigns & Activism
        • FundRaising
          • Your own or public (OGB)
      • Collaboration
        • Scientists and academics
        • Internal SocNet
    • 28. Research & Development Uses
      • Collaboration
        • http://researchandmedia.ning.com/
        • http://network.nature.com/
        • http://www.sciencebase.com/science-blog/social-media-for-scientists.html
        • http://www.academia.edu/
    • 29.  
    • 30. Social Networking online