Rapidly went viral, doubling in size every day, culminating in adding over 100,000 per day for 2 days.
Max over 400,000 people.
Key in organising October 6th global day of protest - protests held in 30 countries and nearly 100 cities worldwide.
Helped promote the www.avaaz.org petition (840,000+)
Worked with established groups globally, hundreds of thousands of new supporters.
Ensuring a Legacy Outreach: Reach out to make sure the legacy is ensured. Ensure you are in constant touch with the people running the page/group Lessons from Johnny Chatterton, Burma Campaign Capture the contacts. People will stop checking the group/page before you know it Establish a trusted admin team that you can rely on and leave to administer the group Act quickly, assume that if it goes viral you only have 1 chance to reach your targets
What makes something go Viral? Motivation The “invite your friends effect” The media/blogs – it must go offline Urgency (people are dying) Trust The “my friend Bob is doing this, so I should” Remember, you can’t engineer it. It’s up to your users to make it go viral, you have to put everything in place & hope!