SAFSAP, Lands of the South A new label dedicated to products cultivated in the South

A new label dedicated to products cultivated in the South

Plus au Sud ? A private limited company Founded in 1997 To develop and promote food and cultural products of the South, from Africa in particular Urban social interaction Active citizenship in North-South relations

A private limited company

Founded in 1997

To develop and promote food and cultural products of the South, from Africa in particular

Urban social interaction

Active citizenship in North-South relations

Drink a Flower! Safsap is made from dried hibiscus flowers In a solidarity-based partnership with cooperatives of small farmers The flowers are selected with the greatest possible care from organic crops from Sahelian Africa .

Safsap is made from dried hibiscus flowers

In a solidarity-based partnership with cooperatives of small farmers

The flowers are selected with the greatest possible care from organic crops from Sahelian Africa .

Partnership Sahelian PO

Sahelian PO

SAFSAP: bissap, karkade, jamaica,… In the Wolof language of Senegal, Safsap means “deliciously exquisite!” Plant entirely cultivated in sub-tropical regions: sorrel

In the Wolof language of Senegal, Safsap means “deliciously exquisite!”

Plant entirely cultivated in sub-tropical regions: sorrel

The drink of friendship Probably the most convivial non-alcoholic drink! Safsap can be mixed, colour, flavours and tastes, with numerous fruit juices or alcohols to produce an endless number of cocktails !

Probably

the most convivial non-alcoholic drink!

Safsap can be mixed,

colour, flavours and tastes,

with numerous fruit juices or alcohols to produce

an endless number of cocktails !

Tests/Analyses CERIA Brussels Laboratory ITA ITQI

CERIA

Brussels Laboratory

ITA

ITQI

Taste and Quality

Safsap range We are in the process of adding other original Safsap based products to our range: A jelly to be eaten as it is or used to enhance and prepare deliciously unexpected dishes, An hibiscus flower based beer, A concentrated essence of Safsap, Dried flowers available in sachets, to be used for personalised drinks and culinary inputs, A complete granita making set

We are in the process of adding other original Safsap based products to our range:

A jelly to be eaten as it is or used to enhance and prepare deliciously unexpected dishes,

An hibiscus flower based beer,

A concentrated essence of Safsap,

Dried flowers available in sachets, to be used for personalised drinks and culinary inputs,

A complete granita making set

Packaging 1 L 20 cl One way Recyclable

1 L

20 cl

One way

Recyclable

Which distribution network? Horeca (hotels, restaurants and cafés) sector Ethnic Organic Solidarity Delicatessens Supermarkets

Horeca (hotels, restaurants and cafés) sector

Ethnic

Organic

Solidarity

Delicatessens

Supermarkets

Export Support of Brussels Export France Germany Denmark The Netherlands Spain Luxembourg

Support of Brussels Export

France

Germany

Denmark

The Netherlands

Spain

Luxembourg

Merchandising T-shirts Caps Glasses Pens Musical pods

T-shirts

Caps

Glasses

Pens

Musical pods

Labels Max Havelaar Bio ITQI

Max Havelaar

Bio

ITQI

Difficulties Access to credit and aids Credibility of “made in Africa” products Tariff barriers Organisational shortcomings of local economic networks: production, distribution, transport, quality controls, etc.

Access to credit and aids

Credibility of “made in Africa” products

Tariff barriers

Organisational shortcomings of local economic networks:

production,

distribution,

transport,

quality controls, etc.

Ken NDIAYE Degree in Social Sciences from ULB Pme-start diploma awarded by the Institut Catholique des Hautes Études Commerciales (ichec). Manager of Plus Au Sud, a private limited company formed in 1997 avec Paul Jamoulle. Trainer and speaker at numerous Belgian development cooperation institutions (agcd, ctb, ncos, iteco, Entraide et Fraternité, apefe, etc.) Member of non-governmental organisations such as the Csa), ccae/b or aprad (multidisciplinary association for research applied to development) Dancer choreographer, actor and musician by training and by profession and a dynamic contributor to various cultural structures Scientific contributor and coordinator at the Royal Museum of Central Africa, in particular on diaspora related issues.

Degree

in Social Sciences from ULB

Pme-start diploma awarded by the Institut Catholique des Hautes Études Commerciales (ichec).

Manager of Plus Au Sud, a private limited company formed in 1997 avec Paul Jamoulle.

Trainer and speaker at numerous Belgian development cooperation institutions (agcd, ctb, ncos, iteco, Entraide et Fraternité, apefe, etc.)

Member of non-governmental organisations such as the Csa), ccae/b or aprad (multidisciplinary association for research applied to development)

Dancer choreographer, actor and musician by training and by profession and a dynamic contributor to various cultural structures

Scientific contributor and coordinator at the Royal Museum of Central Africa, in particular on diaspora related issues.