SAFSAP, Lands of the South

SAFSAP, Lands of the South
A new label dedicated to products cultivated in the South

Plus au Sud ?
A private limited company
Founded in 1997
To develop and promote food and cultural products of the South, from Africa in particular
Urban social interaction
Active citizenship in North-South relations

Drink a Flower!
Safsap is made from dried hibiscus flowers
In a solidarity-based partnership with cooperatives of small farmers
The flowers are selected with the greatest possible care from organic crops from Sahelian Africa .

Partnership
Sahelian PO

SAFSAP: bissap, karkade, jamaica,…
In the Wolof language of Senegal, Safsap means “deliciously exquisite!”
Plant entirely cultivated in sub-tropical regions: sorrel

The drink of friendship
Probably
the most convivial non-alcoholic drink!
Safsap can be mixed,
colour, flavours and tastes,
with numerous fruit juices or alcohols to produce
an endless number of cocktails !

Tests/Analyses
CERIA
Brussels Laboratory
ITA
ITQI

Taste and Quality

Safsap range
We are in the process of adding other original Safsap based products to our range:
A jelly to be eaten as it is or used to enhance and prepare deliciously unexpected dishes,
An hibiscus flower based beer,
A concentrated essence of Safsap,
Dried flowers available in sachets, to be used for personalised drinks and culinary inputs,
A complete granita making set

Packaging
1 L
20 cl
One way
Recyclable

Which distribution network?
Horeca (hotels, restaurants and cafés) sector
Ethnic
Organic
Solidarity
Delicatessens
Supermarkets

Export
Support of Brussels Export
France
Germany
Denmark
The Netherlands
Spain
Luxembourg

Merchandising
T-shirts
Caps
Glasses
Pens
Musical pods

Labels
Max Havelaar
Bio
ITQI

Difficulties
Access to credit and aids
Credibility of “made in Africa” products
Tariff barriers
Organisational shortcomings of local economic networks:
production,
distribution,
transport,
quality controls, etc.

Ken NDIAYE
Degree
in Social Sciences from ULB
Pme-start diploma awarded by the Institut Catholique des Hautes Études Commerciales (ichec).
Manager of Plus Au Sud, a private limited company formed in 1997 avec Paul Jamoulle.
Trainer and speaker at numerous Belgian development cooperation institutions (agcd, ctb, ncos, iteco, Entraide et Fraternité, apefe, etc.)
Member of non-governmental organisations such as the Csa), ccae/b or aprad (multidisciplinary association for research applied to development)
Dancer choreographer, actor and musician by training and by profession and a dynamic contributor to various cultural structures
Scientific contributor and coordinator at the Royal Museum of Central Africa, in particular on diaspora related issues.

SAFSAP, Lands of the South

by Euforic Services on Dec 19, 2008

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