Fair Trade Centre

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Presentation given by Samuel Poos (Belgian Technical Cooperation) at the 5th Brussels Development Briefing - Brussels, 16 April 2008

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  • Fair Trade Centre

    1. 1. Brussels Development Briefings Does Fair Trade contribute to sustainable development? 16th April 2008 Fair Trade Centre Samuel POOS - Belgian Technical Cooperation
    2. 2. Fair Trade Centre <ul><li>The programme has four components: </li></ul><ul><li>Fair Trade Week (October 1-11, 2008) </li></ul><ul><li>Financial support to fair trade producer organisations for commercialisation of FT products </li></ul><ul><li>Belgian Fair Trade observatory </li></ul><ul><li>Forum between Belgian FT organisations </li></ul>To promote Fair Trade the Belgian Technical Cooperation is implementing the ‘Fair Trade Centre’ programme
    3. 3. Fair Trade Week – Moving consumers <ul><li>Objectives : </li></ul><ul><li>Increase awareness about fair trade among Belgian consumers </li></ul><ul><li>Prompt Belgian consumers to buy fair trade products </li></ul><ul><li>Strategy : </li></ul><ul><li>Focus on « call to action »: passive consumers -> active consumers </li></ul><ul><li>Influence consumer’s attitude towards fair trade products: ‘made with care, sold fair’: quality and justice </li></ul>Fair Trade Week: Objectives + Strategy
    4. 4. Fair Trade Week – Moving consumers Campaign 2005 : militant campaign:
    5. 5. Fair Trade Week – Moving consumers <ul><li>Campaign 2006: commercial campaign </li></ul>
    6. 6. <ul><li>Campaign 2007: musical campaign </li></ul><ul><li>“ Fair Trade Song: Allez-Hop, Pensons-y” </li></ul>Fair Trade Week – Moving consumers
    7. 7. BE FAIR Awards <ul><li>Fair Trade Prize Each year, 2 new Belgian Fair Trade initiatives </li></ul><ul><li>(2 x Euro 5000) are rewarded by the Fair Trade Centre </li></ul>
    8. 8. Fair Trade Producers Support <ul><li>=> COMMERCIALISATION OF FAIR TRADE PRODUCTS </li></ul><ul><li>Fair Trade aims to empower marginalised producers that are disadvantaged by the structures of conventional trade. </li></ul><ul><li>Key factor: MARKET ACCESS </li></ul>
    9. 9. Fair Trade Journey 
    10. 10. Fair Trade Producers Support <ul><li>Market studies : international research project IISD </li></ul><ul><li>Creation of new products : Caracterisation of mono-floral honey in Central America, soya in Brasil, fair trade gold in Bolivia </li></ul><ul><li>Producer training : UNDUGU Kenya, AFTF </li></ul><ul><li>The introduction of quality control systems : Production of panela in Ecuador </li></ul><ul><li>Company matching between producers and importers: Rice in Benin, International Cooperation of nut producers – Ethical Nut Company (LA-Africa-Asia) </li></ul><ul><li>Improvements in the quality of existing products: Za’atar Palestine </li></ul><ul><li>Participation at trade fairs : Brussels Fashion Fair – Tourism autrement </li></ul>
    11. 11. Fair Trade Centre in Africa <ul><li>COFFEE: </li></ul><ul><li>- Uganda: development of specialty coffee </li></ul><ul><li>HANDICRAFTS: </li></ul><ul><li>- Nigeria: women basket weavers - product development </li></ul><ul><li>- Kenya: different projects related to handicrafts development, marketing </li></ul><ul><li>RICE: </li></ul><ul><li>- Benin: Construction of a sustainable trade relationship between small scale rice farmers in Benin (Dépt. Collines) and a Belgian supermarket TOURISM: </li></ul><ul><li>- Cameroon: development of Fair Tourism </li></ul>
    12. 12. Fair Trade Producers Support <ul><li>Currently The Fair Trade Centre is financing 23 projects on three continents: </li></ul><ul><li>* Africa (9) </li></ul><ul><li>* Latin America (8) </li></ul><ul><li>* Asia (6) </li></ul>
    13. 13. FTC support in 2009 <ul><li>From 2009 onwards the Fair Trade Centre will only grant support to fair trade producer organisations located in partnercountries of the Belgian development Cooperation </li></ul><ul><li>ACP Countries </li></ul><ul><li>Benin </li></ul><ul><li>Burundi </li></ul><ul><li>D.R. of Congo </li></ul><ul><li>Mali </li></ul><ul><li>Mozambique </li></ul><ul><li>Niger </li></ul><ul><li>Rwanda </li></ul><ul><li>Senegal </li></ul><ul><li>South Africa </li></ul><ul><li>Tanzania </li></ul><ul><li>Uganda </li></ul><ul><li>Others </li></ul><ul><li>Algeria </li></ul><ul><li>Bolivia </li></ul><ul><li>Ecuador </li></ul><ul><li>Morocco </li></ul><ul><li>Palestinian territories </li></ul><ul><li>Peru </li></ul><ul><li>Vietnam </li></ul>
    14. 14. Fair Trade Observatory <ul><ul><li>Market study Fair Trade in Belgium </li></ul></ul><ul><ul><li>Poll about Fair Trade taken among Belgian consumers, IPSOS 2007 </li></ul></ul><ul><li>Gather and analyse information on Fair Trade in Belgium </li></ul><ul><li>Disseminate information re. Fair Trade via our website and newsletters (Nl, FR, Eng) </li></ul>www.befair.be

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