Brussels Development Briefings Does Fair Trade contribute to sustainable development? 16th April 2008 Fair Trade Centre Samuel POOS - Belgian Technical Cooperation

Fair Trade Centre The programme has four components: Fair Trade Week (October 1-11, 2008) Financial support to fair trade producer organisations for commercialisation of FT products Belgian Fair Trade observatory Forum between Belgian FT organisations To promote Fair Trade the Belgian Technical Cooperation is implementing the ‘Fair Trade Centre’ programme

The programme has four components:

Fair Trade Week (October 1-11, 2008)

Financial support to fair trade producer organisations for commercialisation of FT products

Belgian Fair Trade observatory

Forum between Belgian FT organisations

Fair Trade Week – Moving consumers Objectives : Increase awareness about fair trade among Belgian consumers Prompt Belgian consumers to buy fair trade products Strategy : Focus on « call to action »: passive consumers -> active consumers Influence consumer’s attitude towards fair trade products: ‘made with care, sold fair’: quality and justice Fair Trade Week: Objectives + Strategy

Objectives :

Increase awareness about fair trade among Belgian consumers

Prompt Belgian consumers to buy fair trade products

Strategy :

Focus on « call to action »: passive consumers -> active consumers

Influence consumer’s attitude towards fair trade products: ‘made with care, sold fair’: quality and justice

Fair Trade Week – Moving consumers Campaign 2005 : militant campaign:

Fair Trade Week – Moving consumers Campaign 2006: commercial campaign

Campaign 2006: commercial campaign

Campaign 2007: musical campaign “ Fair Trade Song: Allez-Hop, Pensons-y” Fair Trade Week – Moving consumers

Campaign 2007: musical campaign

“ Fair Trade Song: Allez-Hop, Pensons-y”

BE FAIR Awards Fair Trade Prize Each year, 2 new Belgian Fair Trade initiatives (2 x Euro 5000) are rewarded by the Fair Trade Centre

Fair Trade Prize Each year, 2 new Belgian Fair Trade initiatives

(2 x Euro 5000) are rewarded by the Fair Trade Centre

Fair Trade Producers Support => COMMERCIALISATION OF FAIR TRADE PRODUCTS Fair Trade aims to empower marginalised producers that are disadvantaged by the structures of conventional trade. Key factor: MARKET ACCESS

=> COMMERCIALISATION OF FAIR TRADE PRODUCTS

Fair Trade aims to empower marginalised producers that are disadvantaged by the structures of conventional trade.

Key factor: MARKET ACCESS

Fair Trade Journey

Fair Trade Producers Support Market studies : international research project IISD Creation of new products : Caracterisation of mono-floral honey in Central America, soya in Brasil, fair trade gold in Bolivia Producer training : UNDUGU Kenya, AFTF The introduction of quality control systems : Production of panela in Ecuador Company matching between producers and importers: Rice in Benin, International Cooperation of nut producers – Ethical Nut Company (LA-Africa-Asia) Improvements in the quality of existing products: Za’atar Palestine Participation at trade fairs : Brussels Fashion Fair – Tourism autrement

Market studies : international research project IISD

Creation of new products : Caracterisation of mono-floral honey in Central America, soya in Brasil, fair trade gold in Bolivia

Producer training : UNDUGU Kenya, AFTF

The introduction of quality control systems : Production of panela in Ecuador

Company matching between producers and importers: Rice in Benin, International Cooperation of nut producers – Ethical Nut Company (LA-Africa-Asia)

Improvements in the quality of existing products: Za’atar Palestine

Participation at trade fairs : Brussels Fashion Fair – Tourism autrement

Fair Trade Centre in Africa COFFEE: - Uganda: development of specialty coffee HANDICRAFTS: - Nigeria: women basket weavers - product development - Kenya: different projects related to handicrafts development, marketing RICE: - Benin: Construction of a sustainable trade relationship between small scale rice farmers in Benin (Dépt. Collines) and a Belgian supermarket TOURISM: - Cameroon: development of Fair Tourism

COFFEE:

- Uganda: development of specialty coffee

HANDICRAFTS:

- Nigeria: women basket weavers - product development

- Kenya: different projects related to handicrafts development, marketing

RICE:

- Benin: Construction of a sustainable trade relationship between small scale rice farmers in Benin (Dépt. Collines) and a Belgian supermarket TOURISM:

- Cameroon: development of Fair Tourism

Fair Trade Producers Support Currently The Fair Trade Centre is financing 23 projects on three continents: * Africa (9) * Latin America (8) * Asia (6)

Currently The Fair Trade Centre is financing 23 projects on three continents:

* Africa (9)

* Latin America (8)

* Asia (6)

FTC support in 2009 From 2009 onwards the Fair Trade Centre will only grant support to fair trade producer organisations located in partnercountries of the Belgian development Cooperation ACP Countries Benin Burundi D.R. of Congo Mali Mozambique Niger Rwanda Senegal South Africa Tanzania Uganda Others Algeria Bolivia Ecuador Morocco Palestinian territories Peru Vietnam

From 2009 onwards the Fair Trade Centre will only grant support to fair trade producer organisations located in partnercountries of the Belgian development Cooperation

ACP Countries

Benin

Burundi

D.R. of Congo

Mali

Mozambique

Niger

Rwanda

Senegal

South Africa

Tanzania

Uganda

Others

Algeria

Bolivia

Ecuador

Morocco

Palestinian territories

Peru

Vietnam

Fair Trade Observatory Market study Fair Trade in Belgium Poll about Fair Trade taken among Belgian consumers, IPSOS 2007 Gather and analyse information on Fair Trade in Belgium Disseminate information re. Fair Trade via our website and newsletters (Nl, FR, Eng) www.befair.be

Market study Fair Trade in Belgium

Poll about Fair Trade taken among Belgian consumers, IPSOS 2007

Gather and analyse information on Fair Trade in Belgium

Disseminate information re. Fair Trade via our website and newsletters (Nl, FR, Eng)