Fair Trade Centre

Brussels Development Briefings Does Fair Trade contribute to sustainable development? 16th April 2008 Fair Trade Centre Samuel POOS - Belgian Technical Cooperation

Fair Trade Centre
The programme has four components:
Fair Trade Week (October 1-11, 2008)
Financial support to fair trade producer organisations for commercialisation of FT products
Belgian Fair Trade observatory
Forum between Belgian FT organisations
To promote Fair Trade the Belgian Technical Cooperation is implementing the ‘Fair Trade Centre’ programme

Fair Trade Week – Moving consumers
Objectives :
Increase awareness about fair trade among Belgian consumers
Prompt Belgian consumers to buy fair trade products
Strategy :
Focus on « call to action »: passive consumers -> active consumers
Influence consumer’s attitude towards fair trade products: ‘made with care, sold fair’: quality and justice
Fair Trade Week: Objectives + Strategy

Fair Trade Week – Moving consumers Campaign 2005 : militant campaign:

Campaign 2006: commercial campaign

Campaign 2007: musical campaign
“ Fair Trade Song: Allez-Hop, Pensons-y”

BE FAIR Awards
Fair Trade Prize Each year, 2 new Belgian Fair Trade initiatives
(2 x Euro 5000) are rewarded by the Fair Trade Centre

Fair Trade Producers Support
=> COMMERCIALISATION OF FAIR TRADE PRODUCTS
Fair Trade aims to empower marginalised producers that are disadvantaged by the structures of conventional trade.
Key factor: MARKET ACCESS

Fair Trade Journey

Market studies : international research project IISD
Creation of new products : Caracterisation of mono-floral honey in Central America, soya in Brasil, fair trade gold in Bolivia
Producer training : UNDUGU Kenya, AFTF
The introduction of quality control systems : Production of panela in Ecuador
Company matching between producers and importers: Rice in Benin, International Cooperation of nut producers – Ethical Nut Company (LA-Africa-Asia)
Improvements in the quality of existing products: Za’atar Palestine
Participation at trade fairs : Brussels Fashion Fair – Tourism autrement

Fair Trade Centre in Africa
COFFEE:
- Uganda: development of specialty coffee
HANDICRAFTS:
- Nigeria: women basket weavers - product development
- Kenya: different projects related to handicrafts development, marketing
RICE:
- Benin: Construction of a sustainable trade relationship between small scale rice farmers in Benin (Dépt. Collines) and a Belgian supermarket TOURISM:
- Cameroon: development of Fair Tourism

Currently The Fair Trade Centre is financing 23 projects on three continents:
* Africa (9)
* Latin America (8)
* Asia (6)

FTC support in 2009
From 2009 onwards the Fair Trade Centre will only grant support to fair trade producer organisations located in partnercountries of the Belgian development Cooperation
ACP Countries
Benin
Burundi
D.R. of Congo
Mali
Mozambique
Niger
Rwanda
Senegal
South Africa
Tanzania
Uganda
Others
Algeria
Bolivia
Ecuador
Morocco
Palestinian territories
Peru
Vietnam

Fair Trade Observatory
Market study Fair Trade in Belgium
Poll about Fair Trade taken among Belgian consumers, IPSOS 2007
Gather and analyse information on Fair Trade in Belgium
Disseminate information re. Fair Trade via our website and newsletters (Nl, FR, Eng)
www.befair.be

Fair Trade Centre

by Euforic Services on Apr 17, 2008

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Fair Trade Centre — Presentation Transcript