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Experiences of the Finnish NGDO Platform to the EU
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Experiences of the Finnish NGDO Platform to the EU


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Euforic/Concord meeting, 6 June 2007 - Presentation by Anna Pollari, KEHYS

Euforic/Concord meeting, 6 June 2007 - Presentation by Anna Pollari, KEHYS

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  • Transcript

    • 1. Experiences of The Finnish NGDO Platform to the EU Anna Pollari Kehys 4.6.2007
    • 2. The Finnish NGDO Platform to the EU Kehys
      • offers services to NGOs on EU development policy issues :
      • 1) advice and training on EU funding
      • 2) development policy advocacy
      • Staff: Secretary General, EU Funding Advisor, Information Officer
      • 34 members
      • Kehys is the Finnish national platform within CONCORD.
    • 3. Kehys’ communication
      • Aims:
      • - more NGOs apply for EU funding and participate in advocacy work through Kehys
      • - member organisations are satisfied with the information sharing
      • - politicians and wider public are more aware of EU development policy issues
      • - Kehys’ status as an reliable information source increases
      • Target groups:
      • - member organisations, other NGOs
      • - politicians, officials
      • - media
    • 4. Challenges
      • More active and focused sharing of information to build interest and capacities of members
      • How to build profile as an reliable information source when a relatively young NGO
      • How to generate media interest when tackling difficult themes: EU development policy, strategies, processes
    • 5. The tools of communication
      • mailing lists targeted for different groups
      • Newsletter
      • Oneworld Finland
      • CONCORD
      • working groups (members from NGOs, universities, ministries)
    • 6. How we try to generate media interest?
      • journalists
      • Masivu –mailing list and webpage for Finnish Journalists interested in development issues
    • 7.
      • Simple messages: journalists often not experts on these issues
      • Follow what is in the media
      • Targeted messages: different messages to different audiences
      • Timing
      • ” The best is change in numbers” (Aidwatch)
    • 8. The 2006 EU Presidency Project of Kehys
    • 9. The MDG Campaign of the Finnish MFA
    • 10. Creative ideas to use media (Helsinki Conference 3.-4.7.2006 on DE strategy)
        • Establish a competition for the youth to produce programme
        • Introduce global issues in the popular media in their styles (For Cosmopolitan: 5 things you need to know about development to get an intelligent guy)
        • Engage celebrities who use language that target groups understand
        • Use unexpected spokespersons (e.g. rich businessmen)
        • Support manuscript writing of a soap opera