Experiences of The Finnish NGDO Platform to the EU Anna Pollari Kehys 4.6.2007

The Finnish NGDO Platform to the EU Kehys offers services to NGOs on EU development policy issues : 1) advice and training on EU funding 2) development policy advocacy Staff: Secretary General, EU Funding Advisor, Information Officer 34 members Kehys is the Finnish national platform within CONCORD.

offers services to NGOs on EU development policy issues :

1) advice and training on EU funding

2) development policy advocacy

Staff: Secretary General, EU Funding Advisor, Information Officer

34 members

Kehys is the Finnish national platform within CONCORD.

Kehys’ communication Aims: - more NGOs apply for EU funding and participate in advocacy work through Kehys - member organisations are satisfied with the information sharing - politicians and wider public are more aware of EU development policy issues - Kehys’ status as an reliable information source increases Target groups: - member organisations, other NGOs - politicians, officials - media

Aims:

- more NGOs apply for EU funding and participate in advocacy work through Kehys

- member organisations are satisfied with the information sharing

- politicians and wider public are more aware of EU development policy issues

- Kehys’ status as an reliable information source increases

Target groups:

- member organisations, other NGOs

- politicians, officials

- media

Challenges More active and focused sharing of information to build interest and capacities of members How to build profile as an reliable information source when a relatively young NGO How to generate media interest when tackling difficult themes: EU development policy, strategies, processes

More active and focused sharing of information to build interest and capacities of members

How to build profile as an reliable information source when a relatively young NGO

How to generate media interest when tackling difficult themes: EU development policy, strategies, processes

The tools of communication mailing lists targeted for different groups www.kehys.fi Newsletter Oneworld Finland CONCORD working groups (members from NGOs, universities, ministries)

mailing lists targeted for different groups

www.kehys.fi

Newsletter

Oneworld Finland

CONCORD

working groups (members from NGOs, universities, ministries)

How we try to generate media interest? journalists Masivu –mailing list and webpage for Finnish Journalists interested in development issues

journalists

Masivu –mailing list and webpage for Finnish Journalists interested in development issues

Simple messages: journalists often not experts on these issues Follow what is in the media Targeted messages: different messages to different audiences Timing ” The best is change in numbers” (Aidwatch)

Simple messages: journalists often not experts on these issues

Follow what is in the media

Targeted messages: different messages to different audiences

Timing

” The best is change in numbers” (Aidwatch)

The 2006 EU Presidency Project of Kehys

The MDG Campaign of the Finnish MFA

Creative ideas to use media (Helsinki Conference 3.-4.7.2006 on DE strategy) Establish a competition for the youth to produce programme Introduce global issues in the popular media in their styles (For Cosmopolitan: 5 things you need to know about development to get an intelligent guy) Engage celebrities who use language that target groups understand Use unexpected spokespersons (e.g. rich businessmen) Support manuscript writing of a soap opera

Establish a competition for the youth to produce programme

Introduce global issues in the popular media in their styles (For Cosmopolitan: 5 things you need to know about development to get an intelligent guy)

Engage celebrities who use language that target groups understand

Use unexpected spokespersons (e.g. rich businessmen)

Support manuscript writing of a soap opera