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Content objects


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  • In the social media age, where knowledge moves incredibly fast, people are seeking their information in a vast range of places
  • FAO certainly has a reputation as “the place to go” for information and knowledge on agricultural issues, but not everyone knows this, or has time or interest in keeping on top of what is in the publications and data repository. The challenge is how to bring the knowledge up and out – to where people are already hanging out.
  • We wantto reach people interested in our knowledge (our target audience);them to know about FAO’s wealth of knowledge raise the interest of potential readersthrough engaging multimedia about our content (AKA Content Objects) that we promote on the spaces where they hang outthe potential readersto enter a space where our content is available (our website and repositories);the potential readers to download and use our documents and data
  • Make it pretty and shareMake it attractive: titles, structure, clear language, visual, locationAdvertise it – share buttons, use social media to promote and advertiseEngage with and encourage other messengers: weed the ‘garden’, incentives to give feedback, RT, follow, comment, thank those who promote your contentAnticipate and reactExpect there to be random connections, look out for them, acknowledge them
  • Engage with and encourage other messengers: weed the ‘garden’, RT, follow, comment, thank those who promote your content
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  • Transcript

    • 1. Content ObjectsFAO Social Media Workshop
    • 2. “Please upload this”
    • 3. Image:
    • 4. Connect audiences with content Who are we trying to reach? What is our „core‟ content? How to use social media to link audiences with content? – Tools & approaches
    • 5. How do we do this? Make it pretty and shareable Engage Anticipate and react
    • 6. Content
    • 7. Content objects
    • 8. How do we do this? Engage
    • 9. Content objects drive traffic
    • 10. Read more… How to define a social media strategy Content Objects - Nectar for busy social media bees