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看的更精準 ─ 目光行銷與 Big data 的相遇
看的更精準 ─ 目光行銷與 Big data 的相遇
看的更精準 ─ 目光行銷與 Big data 的相遇
看的更精準 ─ 目光行銷與 Big data 的相遇
看的更精準 ─ 目光行銷與 Big data 的相遇
看的更精準 ─ 目光行銷與 Big data 的相遇
看的更精準 ─ 目光行銷與 Big data 的相遇
看的更精準 ─ 目光行銷與 Big data 的相遇
看的更精準 ─ 目光行銷與 Big data 的相遇
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看的更精準 ─ 目光行銷與 Big data 的相遇

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亞洲 Hadoop 產品與解決方案引領者 Etu,於年度 Etu Solution Day (ESD) 活動中發表「2014 年台灣 Big Data 市場 5 大趨勢預測」。Etu 也首度發表兩岸的 10 大行業、21 種 Hadoop Big Data …

亞洲 Hadoop 產品與解決方案引領者 Etu,於年度 Etu Solution Day (ESD) 活動中發表「2014 年台灣 Big Data 市場 5 大趨勢預測」。Etu 也首度發表兩岸的 10 大行業、21 種 Hadoop Big Data 已經被驗證的應用,如電信業的經營分析與客服查詢、電子商務的精準推薦、數位媒體的內容推薦、零售行業的使用者行為分析、高科技製造的資料倉儲工作分流卸載與製程良率分析、政府與地產的輿情分析、電力的能源管理、保險的巨量小圖檔管理等。預期 2014 年的台灣 Big Data 市場將更為成熟,經過驗證階段後,進入最後導入階段的企業也可望有倍數的成長。

Etu 負責人蔣居裕表示:「UDN 的採用,說明了台灣企業導入 Big Data 應用的需求在特定產業力道明顯上揚,『2014 年台灣 Big Data 市場的 5 大趨勢預測』也呼應了這樣的看法。」蔣居裕說:「一、首先過河的人,要開始挑戰資料價值的海洋,越早期投入者,越用越深,越深越廣;二、Total Data BI 帶動企業採用多結構化資料倉儲。客戶行為分析、精準行銷、客戶體驗是應用目標;三、從新舊系統整合到 End-to-End 解決方案,大部分企業期待廠商能夠完整交付 Big Data 應用與專業技術顧問。『容易』(Ease) 是 Big Data 產品進入企業的關鍵字;四、資料探索工具當道,力助 Business User 比 IT 人員更能挖掘 Big Data 的價值。『探索』(Discovery) 是 Big Data 分析的神髓所在 —— 探索關聯、探索意圖、探索缺少什麼;五、Big Data 教育訓練課程,從以處理技術為主者,快速擴展到資料分析。但均會被含括在『資料科學』大傘下。資料科學家萬中選一,強調專業分工的資料科學團隊,才是實踐資料價值希望之所在。」

ESD 2013 另外還展現了藉由 Etu Appliance 所架構起來的 Etu Ecosystem,展示了由 Etu 以及 ISV 夥伴們所開發的 End-to-End 解決方案:Etu Recommender,除了原有的個人化精準推薦,現在還可與第三方工具整合,進行資料視覺化探索,建置使用者行為分析資料倉儲;合作夥伴堂朝數位整合的雲端電子刊物加值平台、PilotTV 前線媒體的收視量測系統、樺鼎商業資訊的視覺化分析工具、以及衛信科技的 SDN 網路管理完整解決方案,則分別透過 Etu Appliance 來做巨量、可擴展的檔案格式轉換運算、臉部辨識資料及時處理與分析、多結構化資料倉儲、網路資料封包預處理等工作。這些方案的共同點,就是它們都是基於不斷獲得各種產品創新獎項的 Etu Appliance 所開發或整合的應用。

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  • 1. 0101010101010111101010101010000110101010100010101010110110100010101110110101101101101110110111000111 1001110011011101010111111011010010101010101011110101010101000011010101010001010101011011010001010111 0110101101101101110110111000111100111001101110101011111101101001010101010101111010101010100001101010 1010001010101011011010001010111011010110110110111011011100011110011100110111010101111110110100101010 1010101111010101010100001101010101000101010101101101000101011101101011011011011101101110001111001110 0110111010101111110110100101010101010111101010101010000110101010100010101010110110100010101110110101 1011011011101101110001111001110011011101010111111011010010101010101011110101010101000011010101010001 0101010110110100010101110110101101101101110110111000111100111001101110101011111101101001010101010101 1110101010101000011010101010001010101011011010001010111011010110110110111011011100011110011100110111 0101011111101101001010101010101111010101010100001101010101000101010101101101000101011101101011011011 0111011011100011110011100110111010101111110110100101010101010111101010101010000110101010100010101010 1101101000101011101101011011011011101101110001111001110011011101010111111011010010101010101011110101 0101010000110101010100010101010110110100010101110110101101101101110110111000111100111001101110101011 1111011010010101010101011110101010101000011010101010001010101011011010001010111011010110110110111011 0111000111100111001101110101011111101101001010101010101111010101010100001101010101000101010101101101 Etu Solution Day 2013 0001010111011010110110110111011011100011110011100110111010101111110110100101010101010111101010101010 0001101010101000101010101101101000101011101101011011011011101101110001111001110011011101010111111011 0100101010101010111101010101010000110101010100010101010110110100010101110110101101101101110110111000 PilotTV 前線媒體 馬志堅 1111001110011011101010111111011010010101010101011110101010101000011010101010001010101011011010001010 1110110101101101101110110111000111100111001101110101011111101101001010101010101111010101010100001101 0101010001010101011011010001010111011010110110110111011011100011110011100110111010101111110110100101 0101010101111010101010100001101010101000101010101101101000101011101101011011011011101101110001111001 1100110111010101111110110100101010101010111101010101010000110101010100010101010110110100010101110110 1011011011011101101110001111001110011011101010111111011010010101010101011110101010101000011010101010 0010101010110110100010101110110101101101101110110111000111100111001101110101011111101101001010101010 1011110101010101000011010101010001010101011011010001010111011010110110110111011011100011110011100110 1110101011111101101001010101010101111010101010100001101010101000101010101101101000101011101101011011 0110111011011100011110011100110111010101111110110100101010101010111101010101010000110101010100010101 0101101101000101011101101011011011011101101110001111001110011011101010111111011010010101010101011110 1010101010000110101010100010101010110110100010101110110101101101101110110111000111100111001101110101 0111111011010010101010101011110101010101000011010101010001010101011011010001010111011010110110110111 1 0110111000111100111001101110101011111101101001010101010101111010100001101001010101010101111010100010 看的更精準 ─ 目光行銷與 Big Data 的相遇
  • 2. 3,953,948 是PilotTV每天平均有效的收視人次數 含金量: 99.99% Starbauks 7-11 , Family Mart McDonald’s KRTC 2
  • 3. 3
  • 4. 0101010101010111101010101010000110101010100010101010110110100010101110110101101101101110110111000111 1001110011011101010111111011010010101010101011110101010101000011010101010001010101011011010001010111 0110101101101101110110111000111100111001101110101011111101101001010101010101111010101010100001101010 1010001010101011011010001010111011010110110110111011011100011110011100110111010101111110110100101010 1010101111010101010100001101010101000101010101101101000101011101101011011011011101101110001111001111 目光行銷帶來的改變… Targeting 是傳統廣告沒有的概念! 數位趨勢在改變 找到對的TA是關鍵 樣本=母體 第2直覺 過去的媒體依賴統計 , 卻也隱藏缺失! 消費者打破了統計常規 , 能掌握 多元(多維度)的行為資料 , 將會 是決策者的關鍵第二直覺 資料即生意 PilotTV是前端資料的生產者+蒐集者 , 資料 , 帶來了媒體革命! Big Data非新鮮事 在媒體產業中找到新的資料取向 , 並且擁 有資料才是王道 4
  • 5. 當目光行銷專家遇到 Big Data 處理專家… 即時 多元 5
  • 6. [PilotTV+Etu]一種值得期待的資訊系統架構 Audio/ Video Stream Service Images Hadoop Adaptor Action Track Recognition Logs Machine Logs ETL Big Data Step HBase Pig Big Data Data Structure Big Data Cascading Analytics Programmer Data Analyst Business Analyst Mahout Visualization Teradata Aster Data Metadata SCM Oviewer Hive MapReduce Location CRM HDFS Traditional Oracle Data Warehouse SQL Server / Data Mart PostgreSQL MySQL PilotTV+Etu Etu Appliance SAS BI PilotTV 6
  • 7. 智慧的看板演化& PTV total Solution 7
  • 8. 8
  • 9. 0101010101010111101010101010000110101010100010101010110110100010101110110101101101101110110111000111 1001110011011101010111111011010010101010101011110101010101000011010101010001010101011011010001010111 0110101101101101110110111000111100111001101110101011111101101001010101010101111010101010100001101010 1010001010101011011010001010111011010110110110111011011100011110011100110111010101111110110100101010 1010101111010101010100001101010101000101010101101101000101011101101011011011011101101110001111001110 0110111010101111110110100101010101010111101010101010000110101010100010101010110110100010101110110101 1011011011101101110001111001110011011101010111111011010010101010101011110101010101000011010101010001 0101010110110100010101110110101101101101110110111000111100111001101110101011111101101001010101010101 1110101010101000011010101010001010101011011010001010111011010110110110111011011100011110011100110111 0101011111101101001010101010101111010101010100001101010101000101010101101101000101011101101011011011 0111011011100011110011100110111010101111110110100101010101010111101010101010000110101010100010101010 1101101000101011101101011011011011101101110001111001110011011101010111111011010010101010101011110101 0101010000110101010100010101010110110100010101110110101101101101110110111000111100111001101110101011 1111011010010101010101011110101010101000011010101010001010101011011010001010111011010110110110111011 0111000111100111001101110101011111101101001010101010101111010101010100001101010101000101010101101101 0001010111011010110110110111011011100011110011100110111010101111110110100101010101010111101010101010 0001101010101000101010101101101000101011101101011011011011101101110001111001110011011101010111111011 0100101010101010111101010101010000110101010100010101010110110100010101110110101101101101110110111000 台北市內湖區瑞光路548巷15號3樓 1111001110011011101010111111011010010101010101011110101010101000011010101010001010101011011010001010 02-2627-0333 1110110101101101101110110111000111100111001101110101011111101101001010101010101111010101010100001101 0101010001010101011011010001010111011010110110110111011011100011110011100110111010101111110110100101 高雄市鼓山區文信路262號7樓-1 0101010101111010101010100001101010101000101010101101101000101011101101011011011011101101110001111001 07-552-2233 1100110111010101111110110100101010101010111101010101010000110101010100010101010110110100010101110110 1011011011011101101110001111001110011011101010111111011010010101010101011110101010101000011010101010 0010101010110110100010101110110101101101101110110111000111100111001101110101011111101101001010101010 1011110101010101000011010101010001010101011011010001010111011010110110110111011011100011110011100110 1110101011111101101001010101010101111010101010100001101010101000101010101101101000101011101101011011 0110111011011100011110011100110111010101111110110100101010101010111101010101010000110101010100010101 0101101101000101011101101011011011011101101110001111001110011011101010111111011010010101010101011110 1010101010000110101010100010101010110110100010101110110101101101101110110111000111100111001101110101 0111111011010010101010101011110101010101000011010101010001010101011011010001010111011010110110110111 9 0110111000111100111001101110101011111101101001010101010101111010100001101001010101010101111010100010 前線媒體 廣告網絡

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