Gaypon For Your Business

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Gaypon For Your Business

  1. 1. What  is  Gaypon?  Gaypon  is  website  that  offers  discounted  coupons,  gift  certificates  and  other   deals  for  local  and  nationwide  businesses  that  support  the  gay  community.     These  special  deals  are  not  strictly  targeted  to  the  lesbian,  gay,  or  bisexual  individuals,  but  rather  showcase  businesses  that  welcome  gay  clientele,  are   proud  of  their  diverse  staff  &  may  sponsor  LGBT  events,  charities,  etc.  
  2. 2. How  does  it  work?  A  user  subscribes  to  our  daily  email  at  DailyGaypon.com  and  starts  to  receive   emails  every  morning  about  our  deal  of  the  day  in  their  area.    If  the  person   likes  the  “Gaypon”  offer,  they  can  click  on  it  for  more  information  and  to   make  a  purchase.     Alternatively,  a  person  can  also  visit  the  website  directly  each  day  to  view   and/or  purchase  the  amazing  offers.    The  deals  will  also  be  posted  on  the   Gaypon  Facebook  &  Twitter  pages  to  promote  the  deals  virally.    
  3. 3. How  do  you  use  it?  After  the  purchase,  a  custom  certificate   is  delivered  via  email.    It  can  be  presented  via  mobile  device  or   physically  by  printing  it.    If  the  deal  is  for  an  online  merchant,  the  user  will  be  issued  a  unique  coupon  code   to  use  at  checkout.  
  4. 4. Who’s  a  part  of  this?   Gaypon  merchants  very  from  online,  national,  and  local  small  family  owned  businesses  that  want  to  be  a  part  of  this  revolutionary  new  way  to  do  business.     Gaypon  allows  people  to  try  new  things  and  discover  merchants  that  they  may   have  not  known  about.    All  while  saving  money  &  helping  the  gay  community.    Gaypon  donates  a  healthy  portion  of  our  proceeds  to  charities  and  organization  that  support  the  gay  community,  like  The  Trevor  Project  who  focuses  on  crisis  &  suicide  prevention  amongst  LGBTQ  youth,  and  Affirmations,  which  is  one  of  the   largest  LGBT  community  centers  in  the  United  States.  
  5. 5. Why  Gaypon?  Marketresearch.com  reports  that  in  2006,  the  buying  power  of  just  the  U.S.  lesbian  &  gay  community  was  approximately  $660  billion  and  is  expected  to   exceed  $835  billion  by  2011.    Headlines  later  claimed  “Gay  Buying  Power  to   hit  $2  Trillion  by  2012.”    Gay  consumers  are  very  loyal,  with  affection  for  companies  that  support  the   gay  community,  as  well  as  those  that  provide  equal  rights  for  LGBT   employees.   Source:  PR  Newswire,  Raw  Story  
  6. 6. Does  it  really  work?  Some  industries  have  embraced  the  gay  community  with  specific  advertising   campaigns.    One  example  is  American  Airlines;  following  the  formation  of  a   team  devoted  to  LGBT  marketing,  they  saw  a  rise  in  spending  from  the  gay   community  from  $20  million  in  1994  to  $193.5  million  in  1999.     5  years,  $  170+  million.     Source:  Business  Week  
  7. 7. The  Gay  Consumer    Is  twice  as  likely  as  national  index  to  be  professional  or  manager    Has  an  average  household  income  over  $85.4K    Is  3.4  times  more  likely  to  have  household  income  over  $250K    Is  twice  as  likely  to  have  graduated  from  college    Goes  out  more,  buys  more,  has  more  disposable  income  &  is  extremely  loyal   Source:  My  Gay  Web  
  8. 8. LGBT  Buying  Power    77%    believe  in  indulging  in  themselves    68%  upgrade  to  a  product’s  latest  model     78%  of  Gay  consumers  purchase  from   companies/brands  that  advertise  in  gay   media,  deliver  product  messages  in  gay-­‐  57%  “prefer  to  buy  top  of  the  line”   specific  advertising,  support  gay  &   lesbian  community  causes,  and  are    59%  buy  themselves  whatever  they  want   good  to  their  own  LGBTQ  employees    65%  identify  themselves  as  having  the  “latest  &  greatest”   Source:  My  Gay  Web  
  9. 9. What’s  next?  Become  a  part  of  the  success  story   today  @  DailyGaypon.com    

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