What is Gaypon? Gaypon is website that oﬀers discounted coupons, gift certiﬁcates and other deals for local and nationwide businesses that support the gay community. These special deals are not strictly targeted to the lesbian, gay, or bisexual individuals, but rather showcase businesses that welcome gay clientele, are proud of their diverse staﬀ & may sponsor LGBT events, charities, etc.
How does it work? A user subscribes to our daily email at DailyGaypon.com and starts to receive emails every morning about our deal of the day in their area. If the person likes the “Gaypon” oﬀer, they can click on it for more information and to make a purchase. Alternatively, a person can also visit the website directly each day to view and/or purchase the amazing oﬀers. The deals will also be posted on the Gaypon Facebook & Twitter pages to promote the deals virally.
How do you use it? After the purchase, a custom certiﬁcate is delivered via email. It can be presented via mobile device or physically by printing it. If the deal is for an online merchant, the user will be issued a unique coupon code to use at checkout.
Who’s a part of this? Gaypon merchants very from online, national, and local small family owned businesses that want to be a part of this revolutionary new way to do business. Gaypon allows people to try new things and discover merchants that they may have not known about. All while saving money & helping the gay community. Gaypon donates a healthy portion of our proceeds to charities and organization that support the gay community, like The Trevor Project who focuses on crisis & suicide prevention amongst LGBTQ youth, and Aﬃrmations, which is one of the largest LGBT community centers in the United States.
Why Gaypon? Marketresearch.com reports that in 2006, the buying power of just the U.S. lesbian & gay community was approximately $660 billion and is expected to exceed $835 billion by 2011. Headlines later claimed “Gay Buying Power to hit $2 Trillion by 2012.” Gay consumers are very loyal, with aﬀection for companies that support the gay community, as well as those that provide equal rights for LGBT employees. Source: PR Newswire, Raw Story
Does it really work? Some industries have embraced the gay community with speciﬁc advertising campaigns. One example is American Airlines; following the formation of a team devoted to LGBT marketing, they saw a rise in spending from the gay community from $20 million in 1994 to $193.5 million in 1999. 5 years, $ 170+ million. Source: Business Week
The Gay Consumer Is twice as likely as national index to be professional or manager Has an average household income over $85.4K Is 3.4 times more likely to have household income over $250K Is twice as likely to have graduated from college Goes out more, buys more, has more disposable income & is extremely loyal Source: My Gay Web
LGBT Buying Power 77% believe in indulging in themselves 68% upgrade to a product’s latest model 78% of Gay consumers purchase from companies/brands that advertise in gay media, deliver product messages in gay-‐ 57% “prefer to buy top of the line” speciﬁc advertising, support gay & lesbian community causes, and are 59% buy themselves whatever they want good to their own LGBTQ employees 65% identify themselves as having the “latest & greatest” Source: My Gay Web
What’s next? Become a part of the success story today @ DailyGaypon.com