The science of intranet engagement
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The science of intranet engagement

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Наука вовлечения в интранет

Наука вовлечения в интранет

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The science of intranet engagement The science of intranet engagement Presentation Transcript

  • THE SCIENCE OF INTRANET ENGAGEMENT
  • ?????????????? INTRANET ENGAGEMENT HOW? WHY? WHAT?
  • IDEA... Better collaboration More productivity Bye-bye silos Greater innovation Faster time-to-market Endless sunshine Killer
  • Meanwhile,backon planet earth... The marketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
  • hello...?Damn!It’sdarkinhere.
  • THE TECHNOLOGY MUST SUCK!SUCKNESS SUCKITUDE SUCKCITY SUPERSUCKAGE SUCKWADS Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man.
  • Oritispossiblewehavean ENGAGE MENT ISSUE?
  • What if we could MEASURE ENGAGEMENT?
  • No, seriously. What if we had a 3DENGAGEMENT FORMULA?
  • INTERACTION ADVOCACY The3dimensionsof engagement INTEREST
  • INTEREST The first dimension:
  • Howtogetusersto GET&STAYONBOARD. Measure interest Number of users How often they visit
  • UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there Whyusersmightbe
  • INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated 3waystoincrease
  • INTERACTION The second dimension:
  • INTERACTION. Convertinterestinto Measure the passive majority Time spent Pages visited Most people will be passive visitors.
  • Stimulatethe ACTIVEMINORITY. Get 20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
  • INTERACTION. 4waystoincrease 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
  • ADVOCACY The third dimension:
  • Makeyourpeople ADVOCATESAssess advocacy How people engage others Create a scoring system
  • ADVOCACY. 3sourcesforgreater 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
  • INTERACTION ADVOCACY Understandthe 3dimensionsof INTEREST engagement: Learnmorenow...
  • FREEEBOOK. Expand the value of yourintranet. <<< Downloadthisthing.
  • >>>>>>>>>>>>>>>>TAKETHENEXTSTEPWITHA 3DENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
  • DEALING WITHHERE? Whoareyou Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. Weputpeoplefirst,technologysecond. Visitwww.smallworlders.com Get the complete picture... DownloadthefreeeBook >>>
  • hey...Wasn’tthatenlightening? kevin@smallworlders.com