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  • 1. Neo PRO HP Strategy Concept of Neo PRO HP
  • 2. Why we need Neo PRO HP? - Low Performance HP joined 2010 is getting low - Need to increase band of 5units above HP 1~2units HP number, portion is gradually reduced Mar2011 3units above HP no. is reached to Jul2010 HP no. : 428 Mar 2011 3 units above HP’s portion reached to the Best : 59% HPs to increase in the future HP’s Productivity Trend
  • 3. Neo PRO HP Strategy High performance HP attends office daily with higher benefits Responsibility Benefit attend office 3Days per week : Designated Sales Offices Strict Report to managers : HM~GM To attend Event & Training organized by Company Performance Allowance (RM500/700) Sales Support : Road show /Training/Customer Gifts Qualification to be HM 6Months Renewal : Total 20 units for 6moths Rejoin Condition: 10 units WITHIN 3months * Maximum Re-join is limited only 2 times COWAY Neo PRO HP Concept
  • 4. Neo PRO HP Strategy Neo PRO HP Application Process Interview with SM Interview with GM Application form To Sales Dept. (by 25 th every month) Start work From 1 st of following Month COM &  HP Application Part Timer Neo PRO Benefit 1 unit Sales This process is effective from 1 st of Jun onwards Neo PRO HP ORIENTATION (1day) - No accommodation Neo PRO Registration How to Become A Neo PRO HP?
  • 5. Neo PRO HP Strategy High performance HP attends office daily with higher benefits Responsibility Benefit attend office 3Days per week : Designated Sales Offices Strict Report to managers : HM~GM To attend Event & Training organized by Company Performance Allowance (RM500/700) Sales Support : Roadshow /Training/Customer Gifts Qualification to be HM 6Months Renewal : Total 20 units for 6moths Rejoin Condition: 10 units WITHIN 3months * Maximum Re-join is limited only 2 times COWAY Neo PRO HP Concept
  • 6. Neo PRO HP Strategy New PI & PA Table COWAY Neo PRO HP Concept units 3~4 5~6 7~9 10~14 15~ Neo PRO PI 300 500 800 1,200 1,500 Neo PRO PA 500 500 500 700 700 Part Time PI 300 500 700 1,000 1,000 PRO HP PI 500 800 1,200 1,800 1,800 PT Gap +500 +500 +600 +1200 +1,200 PRO Gap +300 +200 +100 +100 +400
  • 7. Neo PRO HP Strategy Office Attendance Attendance Time : 9am to 10am - Punch in time no later than 9am, Punch out time no earlier than 10am Meeting Day : 3 Days per week / Mon, Wed, Fri - GM Group Monthly Meeting : 1 st week of the month Meeting Point Qualification: min 15 Neo PRO HP in Designated SO - Location : HQ, Senawang, Melaka, JB, BW, PG, SP, AS, Ipoh, KK, KT Absent : max 2 times per month How to Maintain Neo PRO HP Status?
  • 8. Neo PRO HP Strategy Sales Performance To Maintain : Min 20 units during 6 months - Evaluation Every 6 month based on Neo PRO HP join date
    • To Re-Join : Min 10 units during recent 3 months
    • If hit 10 units during less than 3months then the HP can apply
    • Neo PRO HP re-join is limited to only 2 times
    How to Maintain Neo PRO HP Status?
  • 9. Creating New Meeting Culture Neo PRO HP Meeting Points GM group Points Meeting Points Alor Setar Sg.Patani Butterworth Penang Ipoh Kuala Terengganu HQ Senawang Melaka JB Kota Kinabalu
    • All GM groups shall have Monthly GM meeting in 3 GM group Points respectively : All SM, HM, FT HP’s attendance is compulsory
    How to Maintain Neo PRO HP Status?
  • 10. Neo PRO HP Strategy Support System
  • 11. New Meeting Culture by Top Management’s constant spot attendance and Conference Call system The 1 st factor of Neo PRO Success is critically depend on Meeting Culture Settlement Monthly Top management’s Nationwide meeting attend : Motivation, Listening of Suggestion (at least 3 months)
    • Video Conference
    • Monthly MD Meeting
    • Bi-Weekly SGM Meeting
    • GM Meeting : TBC
    Manager Training : Standard Coway HP Meeting Process, Target Management, Corporate Culture Creating New Meeting Culture 2 3 1 Neo PRO Support
  • 12. Coway will run a ‘Guaranteed Sales System’ to maximize each HP’s stable income 1month Roadshow 2month 3month Various Spot Sales Training and Real Sales 1month Close People 2month 3month To get initial Referral sales resource 4month~ Referral Systematic Prospecting Training and CRM gift support  Unlimited Expansion 4month~ Door To Door Grouped D to D team - Corporate target HM promotion Referral Training (Internal/External Training) Roadshow Support : by Quota - booth/Rent Fee etc. Small Gift Item (FOC+Charge) …  Neo PRO Sales Guarantee Program Neo PRO Support
  • 13. To maximize sales from individual relationship <Best Sample of Referral Book usage> HP, Hafiz Rahman : ’10. Dec HP  Referral Book usage from Jan2011  Monthly 10~15 units Monthly min. 5units Formularized Referral Program Professional Training for Prospecting
    • 1 st Prospects  Expansion to 2 nd ~3 rd Referrals
    • Referral Book 100% usage
    CRM Gift Support
    • 100 Referral completion  FOC CRM Gift
    • Various kind of Gifts : based on Sales Cycle
    <Pitching> VIP 고객용 특별명함 <Purchase> 감사 선물 기념일 엽서 <Referral> 감사선물 <Complaint> 사과선물 대체 식수 Neo PRO Support
  • 14. Nationwide Coway Shop Concept1. Sales Basis Shop
    • Coway shops in hyper market
    • Similar with current Roadshow concept
    • 5 shops in 2 nd Q, 10shops in 3 rd Q
    Concept2. Concept Store
    • Coway concept store in shopping Complex
    • Enhancing Brand Image and Providing Experience opportunity
    • 1 shops in 2 nd Q,
    • 3 shops in 3 rd Q
    Neo PRO Support
  • 15. Neo PRO HP Strategy HM/SM Promotion
  • 16. Neo PRO HP Strategy New New HM PROMOTION SYSTEM Promotion Demotion BEFORE a) Minimum SEVEN 3 Sales Active HP ▣ Compulsory to serve as Team Leader ▣ 3 months to validity period to serve as Team Leader ▣ Team Leader need to be a Professional HP Less than average 20 sales (Review Half Year Basis) ( Jan - Jun ) ; ( July – Dec) AFTER Minimum Five 4 Sales Neo Pro HP ▣ All Five Neo HP must be in the same sponsor tree ▣ HM Candidate must be a Neo Pro HP ▣ 1 month serve as PRE HM Less than average 20 sales And Less than average Five 4 Sales Neo Pro HP (Review Half Year Basis) Jan - Jun ) ; ( July – Dec) External
    • Interview with SGM
    • - to submit 5 Neo HP list & Action Plan
    • HM Promotion
    • 1 st month : No guarantee Income (HM PI)
    •  2 nd month : To receive 1 st +2 nd Month’s PI if
    • achieve 25units in 1 st month
    Less than average 20 sales And Less than average Five 4 Sales Neo Pro HP (Review 3months since promotion started)
  • 17. Neo PRO HP Strategy * Active HM : 40 units net sales per month Remain SM PROMOTION SYSTEM Promotion Demotion Monthly average Less than 100 units * Half Year Review basis
  • 18. Neo PRO HP Strategy New WS award New COWAY Neo PRO HP Concept
  • 19. Neo PRO HP Strategy Interview with SM/GM Confirm Neo PRO HP <Jun 20 th > Neo PRO HP PA + Current PI Neo PRO HP Application Neo PRO HP Application Process “1 st Batch Qualification” Office Attendance + 3 units Sales <Jul 20 th > Neo PRO HP PA + Neo PRO HP PI How to Maintain Neo PRO HP Status? Apr~May Apr~May May Jun Jun Jul
  • 20. Neo PRO HP Launch Neo PRO HP Strategy Neo PRO HP Application Process “1 st Batch Qualification Contest” 1 st FT Application Attendance +3Sales 20 th Jun Previous PI + FT PA 2 nd FT Application With 1sale Attendance 20th Jul FT PI + FT PA If dropped, Become Part Timer Part Time HP (All Normal HP convert to Part Time HP) Pro HP (Current PI maintain) Neo PRO HP 20 th Jul FT PI + FT PA Normal HP Orientation How to Maintain Neo PRO HP Status? Apr May Jun Jul Aug Sep Oct Nov Dec Pilot Period Probation Period Integrated Period
  • 21. Maximum quota = 20 Neo Pro HP Quota Calculation = Total sales 5 (KPI for each Perfect Neo Pro HP) Initial Stage HM A After a Quarter
    • Ready for break away if reach 11 Perfect Neo Pro HP
    Ⅲ . Review Every Quarter Neo PRO HP Strategy Quarterly Quota Review HM A HM B Quota System * 2nd stage implementation