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Mobile and trends in mobility by Gerd Leonhard for etourism forum

Mobile and trends in mobility by Gerd Leonhard for etourism forum

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Trends In Mobility - ideas in mobile for etourism forum Trends In Mobility - ideas in mobile for etourism forum Presentation Transcript

  • Gerd Leonhard Media Futurist Trends in Mobility Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com Facebook: gleonhard
  • Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist Disruption
  • Gerd Leonhard Media Futurist
  • The web... with a better UI Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist How long...?
  • Gerd Leonhard Media Futurist Soon... books!
  • Gerd Leonhard Media Futurist Time to jump in!
  • Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist Trends that will impact your business
  • Think: Location! Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist Sound-bites from 3GSM in Barcelona “We believe all phones will be smartphones,” Mike Lazaridis (RIM) Kai Öistämö (Nokia) “What was referred to as a mobile phone a few years ago, has become a mobile computer today...The future of mobile handsets will bring more processing power, memory, graphics, connectivity options, higher definition screens. Mobile devices will manage connections of 100 megabits per second and upwards, seamless roaming, contextual information to be based on location as well as how the user feels, sensor applications, and any other radio connectivity the user may have activated. “Mobile phones won’t be the only devices that consumers and businesses use with the wireless network in the future – just look at the netbooks and e-readers that are already available,” Glenn Lurie, Head of a new “emerging devices” division at AT&T.
  • Gerd Leonhard Media Futurist Think... again
  • Gerd Leonhard Media Futurist And again...
  • Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist Remember?
  • Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist The power of ‘getting it right’
  • Gerd Leonhard Media Futurist Micro-Conversations
  • Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist Social Search + Mobile
  • A very useful trend Gerd Leonhard Media Futurist
  • Mobile Software Apps - The Gerd Leonhard Media Futurist Future of Travel Marketing?
  • Mobile Advertising Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist
  • Gerd Leonhard Media Futurist The Future of Advertising •“Great products that have marketing embedded in them” (J. Hicks, CPB) •Ads as Content (and vice versa) •Branded Content (Content as Ads) •Engagement Advertising •Social Networks, Social Search ‘Contvertising’
  • Gerd Leonhard Media Futurist Summary Think 2.0 Think Mobile Think Interactive Think Engagement Think Conversation
  • Gerd Leonhard Media Futurist Thanks for watching Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com Facebook: gleonhard