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Beyond ebusiness readiness in tourism, how digital brings opportunities for planning in etourism by Petros Mavros

Beyond ebusiness readiness in tourism, how digital brings opportunities for planning in etourism by Petros Mavros

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  • 1. Beyond E- Business Readiness From information to network collaboration and business development in Travel
  • 2. [exp] Travel
  • 3. Renovated examples Utah.travel
  • 4. Renovated examples canada.travel
  • 5. Renovated examples slovakia.travel
  • 6. Renovated examples newzealand.travel
  • 7. What’s the idea behind travel? www.spain.com www.spain.travel
  • 8. What is demanded of your web? • Identity, to connect with • Belong, to authentic world • Value, well articulated • Utility, that’s relevant
  • 9. How do we understand the web? Clients that have all the power (in the service) WOM – word of mouth Customization Speed Mobility “No fear” (to share information in public)
  • 10. Where are the industry leaders ?? • Hotels • Hotel Associations • Hotel Chains • Incoming Agents • Special product specialists • New products and activities If you are un industry leader google yourself as if you were a potential customer
  • 11. Where does our customer land? Hotels in Paphos Small hotels in Rivera Maya - Mexico
  • 12. What leaders look like ??
  • 13. Who talks about you and what do they say ?
  • 14. What hasn’t Changed
  • 15. There exists no simple manner to cover all needs • What has not changed?......you need to be found! • Search engines are more effective but unable to categorize effectively millions of webs • SEO and content, are fundamental pillars of online
  • 16. Who drives traffic to Cyprus ?
  • 17. What customers look for
  • 18. Effective engagement strategy is effective in Search Marketing
  • 19. cyprus scuba 299 cyprus homes 289 cyprus estates direct 288 Wordtracker Keyword Researcher cheap flight to cyprus 279 cyprus villas with private pool 556 properties for sale in cyprus 278 cheap flights to cyprus 498 northern cyprus 267 Keyword Searches car cyprus hire 471 weddings in cyprus 265 cyprus luxury villas 457 cyprus web design 262 cyprus 2981 property for sale in cyprus 428 holiday villas cyprus 251 cyprus property for rent 426 cheap flights cyprus 250 cyprus villas 1875 cyprus property for sale 246 cyprus airways 1483 property cyprus 401 cyprus holiday apartments 244 car hire cyprus 1326 cyprus properties for rent 393 cyprus web hosting 242 rent villa in cyprus 393 cyprus holiday villas 1256 cyprus self catering villas 239 cyprus car rentals 381 cyprus land developers 234 cyprus holidays 1198 cyprus vacational villas 381 cyprus accommodation 229 cyprus villas for rent 1152 holiday villa in cyprus 380 villas for sale in cyprus 229 There being lots of search villas for rent in cyprus 1073 cyprus car rental 378 cyprus developers 228 cyprus property 1072 cyprus real estate 226 cyprus holiday rentals 372 cyprus real estates 222 ‘demand’ for Cyprus keywords cyprus weather 995 weather in cyprus 368 holidays cyprus 222 villas in cyprus 966 cyprus hotels 363 holiday villas for rent in cyprus 220 cyprus holiday 940 airway cyprus 359 cyprus villas for sale 219 for the last six months cyprus holiday accommodation 813 cyprus villa 353 holidays in cyprus 219 bank of cyprus 339 map of cyprus 219 flights to cyprus 801 cyprus weddings 335 cyprus turkish airlines 216 cyprus properties 759 buying property cyprus 215 rent holiday villa in cyprus 332 cyprus mail 746 cyprus property developers 331 accommodation in cyprus 213 cyprus car hire 740 cyprus graphic design 211 villa for rent in cyprus 319 cyprus hotel 211 cyprus flights 724 north cyprus property 319 cyprus map 210 cyprus apartments 691 properties in cyprus 318 cyprus property rent 207 property in cyprus 658 larnaca cyprus 313 cyprus daily mail 205 holiday villas in cyprus 657 holidays to cyprus 312 cyprus housing 201 north cyprus 312 cyprus restaurants 199 car cyprus 587 villas cyprus 199 cyprus scuba diving 311 cyprus properties for sale 583 cyprus property sale 198 diving on cyprus 305 cyprus estate agents 556 buy property cyprus 196 scuba diving on cyprus 305 cyprus airline 195 dive cyprus 303 cyprus holiday homes 195 scuba holiday on cyprus 301 property in north cyprus 194 hotels in cyprus 191 holiday accomodation in cyprus 189
  • 20. Quality Content is Spiders’ Food Search Wiki Engine SEO SEM Web
  • 21. Wordtracker Search Results Districts Greek name Turkish name Famagusta 381 Ammochostos 1 Gazimagusa 1 Kyrenia 604 Keryneia 0 Girne 145 Larnaca 2042 Larnaka 89 Larnaka/Iskele 19 Limassol 887 Lemesos 34 139 Limasol/Leymosun 0 Nicosia 469 Lefkosia 18 Lefkosa 29 Paphos 9731 Pafos 2554 Baf - Troodos 231 “Larnica” 58
  • 22. Wordtracker Search Results Districts Greek name Turkish name Famagusta 381 Ammochostos 1 Gazimagusa 1 Kyrenia 604 Keryneia 0 Girne 145 More demand (on search Larnaca 2042 Larnaka 89 Larnaka/Iskele engines) for the old 19 regional terms not for 139 Limassol 887 Lemesos 34 Limasol/Leymosun 0 the new official ones Nicosia 469 Lefkosia 18 Lefkosa 29 Paphos 9731 Pafos 2554 Baf - Troodos 231 “Larnica” 58
  • 23. Wordtracker Search Results North Cyprus 4040 Northern Cyprus 2847 1.north cyprus property 1. northern cyprus 2.north cyprus 2. northern cyprus property 3.property in north cyprus 3. cyprus flight northern 4.north cyprus properties 4. northern cyprus villas 5.cheap cyprus holiday north 5. cyprus properties northern 6.north cyprus holidays 7.property for sale in north cyprus 6. northern cyprus holidays 8.north cyprus villas 7. northern cyprus property sale 9.north cyprus property for sale 8. northern cyprus properties 10.homes for sale in north cyprus 9. buy a property in northern cyprus 10. buying property in northern cyprus South Cyprus 120 Southern Cyprus 168 25
  • 24. Wordtracker Search Results North Cyprus 4040 Northern Cyprus 2847 1.north cyprus property 1. northern cyprus 2.north cyprus 2. northern cyprus property 3.property in north cyprus 3. cyprus flight northern 4.north cyprus properties More demand (on northern cyprus villas 5.cheap cyprus holiday north 4. search 5. cyprus properties northern engines) for ‘North/erncyprus holidays 6.north cyprus holidays 6. northern 7.property for sale in north cyprus Cyprus’ than any northern cyprus property sale 8.north cyprus villas 7. other 9.north cyprus property for sale term 8. northern cyprus properties regional except 10.homes for sale in north cyprus 9. buy a property in northern ‘Paphos’ cyprus 10. buying property in northern cyprus South Cyprus 120 Southern Cyprus 168 26
  • 25. Thank you for your time Petros Mavros Business Development Director Avantless ltd Zappeiou 1 Street P.O.Box 60379 8102 Pafos – Cyprus petros@avantless.com www.avantless.com