Elizabeth Glau, CMP          www.basicsocialmediatraining.comwww.facebook.com/buildingblockssocialmedia         www.linked...
 Who      is Elizabeth Glau?    Nebraska Wesleyan University        BA in International Business / Spanish        Acti...
@elizabethglau
 Establish your professional profile Stay in touch with colleagues and friends Find experts and ideas Explore opportun...
 LinkedInToday sources news from over 100 million LinkedIn members to show you:    The top articles shared on LinkedIn a...
 Personal  vs. Professional Privacy settings Powerful marketing tool Profile vs. Page     Each individual may only ha...
 Mirror your LinkedIn profile Make it professional Link to your company page Keep posts personal but non-offensive   ...
 25   Likes to get a custom URL    Ask your friends and family to like your page    Don’t be afraid to invite everyone ...
@elizabethglau
 Quotes   from speakers    Speakers’ twitter handles on website, program,     PowerPoint, mobile app Supporting  links ...
 Facebook Places Foursquare SCVNGR Socialcheck-ins Specials and coupons Word of mouth advertising                @el...
 Be transparent and authentic Be conversational Respond to criticism immediately Thank profusely Blog posts: 500-700 ...
@elizabethglau
Elizabeth Glau, CMP          www.basicsocialmediatraining.comwww.facebook.com/buildingblockssocialmedia         www.linked...
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Webinar social media in the meteings and events industry, elizabeth glau

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Webinar social media in the meteings and events industry, elizabeth glau

  1. 1. Elizabeth Glau, CMP www.basicsocialmediatraining.comwww.facebook.com/buildingblockssocialmedia www.linkedin.com/in/elizabethglau www.twitter.com/elizabethglau
  2. 2.  Who is Elizabeth Glau?  Nebraska Wesleyan University  BA in International Business / Spanish  Actively involved on campus (planning events)  Convention Services / Director of Catering  Food & Beverage Assistant Manager  Hotel Sales  Non-profit Meeting Planner  Early Adopter of Social Media  First as a tool for my online professional presence  Now to help others in the Meetings Industry @elizabethglau
  3. 3. @elizabethglau
  4. 4.  Establish your professional profile Stay in touch with colleagues and friends Find experts and ideas Explore opportunities Source: SearchEngineJournal.com @elizabethglau
  5. 5.  LinkedInToday sources news from over 100 million LinkedIn members to show you:  The top articles shared on LinkedIn and Twitter by people in your network.  Who shared the article and what they said about it.  A homepage customized to your industry, network, and areas of interest. @elizabethglau
  6. 6.  Personal vs. Professional Privacy settings Powerful marketing tool Profile vs. Page  Each individual may only have one profile  You are required to have a profile to set up a page  Friends (2-way) vs. Likers or Fans (1-way) @elizabethglau
  7. 7.  Mirror your LinkedIn profile Make it professional Link to your company page Keep posts personal but non-offensive Source: Facebook via Social Media Today @elizabethglau
  8. 8.  25 Likes to get a custom URL  Ask your friends and family to like your page  Don’t be afraid to invite everyone you know  Advertise your page in all of your marketing Post informational content that your fans will appreciate Use the tagging feature in posts, photos and videos to draw them to the page @elizabethglau
  9. 9. @elizabethglau
  10. 10.  Quotes from speakers  Speakers’ twitter handles on website, program, PowerPoint, mobile app Supporting links to education Thoughts / analysis of topics Twitter Wall Socializing with other attendees Informal meetups (tweetups) Social media ambassadors / reporters Strategy @elizabethglau
  11. 11.  Facebook Places Foursquare SCVNGR Socialcheck-ins Specials and coupons Word of mouth advertising @elizabethglau
  12. 12.  Be transparent and authentic Be conversational Respond to criticism immediately Thank profusely Blog posts: 500-700 words Facebook page: question, link, poll or other short engaging statement Facebook profile: personal news LinkedIn: professional news Twitter: 140 characters @elizabethglau
  13. 13. @elizabethglau
  14. 14. Elizabeth Glau, CMP www.basicsocialmediatraining.comwww.facebook.com/buildingblockssocialmedia www.linkedin.com/in/elizabethglau www.twitter.com/elizabethglau
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