Managing your Event P&L    Nancy Largay-Vice President         Global Services
P & L Challenges• Revenue goals vs. achievements      – If tracking behind, what is the impact on your        event       ...
Suggested best practices to improve revenues• Sales/Marketing      – Year on year timeline comparison; how are you        ...
Venue Commitments• Understand your contract      – Negotiate with cancellation terms and timelines        that fit your sa...
Outsourcing Vendors• If you are out to bid, negotiate!• Compare pricing and terms• If you have a red flag, try and work wi...
For More Information• Feel free to contact me at  nlargay@etouches.com or 203-403-94776/13/2012
Managing Your Event 's P&L
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Managing Your Event 's P&L

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The vast majority of events that you will manage in your career will be saddled with a defined budget. Savvy event planners know how to stretch a dollar to make events cost efficient, while not sacrificing the “wow” factor that will engage their attendees. Join etouches own VP of Events Services, Nancy Largay, while she covers the topic of Managing Your Event P&L which will help you in creating a memorable, but fiscally responsible.

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Managing Your Event 's P&L

  1. 1. Managing your Event P&L Nancy Largay-Vice President Global Services
  2. 2. P & L Challenges• Revenue goals vs. achievements – If tracking behind, what is the impact on your event • Strategies to protect yourself from shortfalls of revenue • Booth sales, sponsorship sales, delegate and conference revenues – Forecasts, reporting, managing income – Year on year comparisons • Maximizing revenues from hotel commissions • Tips and tricks to avoid last minute pitfalls6/13/2012
  3. 3. Suggested best practices to improve revenues• Sales/Marketing – Year on year timeline comparison; how are you tracking if you have history to work with? • Contract in sales support to boost revenues; don’t wait until its too late!! • Outbound delegate acquisition calls if revenue is at risk • Strategic partner marketing-expand outreach to drive bodies6/13/2012
  4. 4. Venue Commitments• Understand your contract – Negotiate with cancellation terms and timelines that fit your sales and marketing cycle – Track all cancellation terms and timelines – Understand F&B requirements and minimums – Internal vs. external resources such as AV, computer rental – Commissions from hotels6/13/2012
  5. 5. Outsourcing Vendors• If you are out to bid, negotiate!• Compare pricing and terms• If you have a red flag, try and work with your providers to resolve potential risk! – It never hurts to ask! – If you are doing future business with the vendor or venue, use that as leverage.6/13/2012
  6. 6. For More Information• Feel free to contact me at nlargay@etouches.com or 203-403-94776/13/2012

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