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Industry Trend: Using Social Data to Identify Prospective Attendees

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Most of us have the problem of attendee generation. We need fresh faces! We need to be more targeted! We need better data about our returning attendees so that we can make more meaningful experiences …

Most of us have the problem of attendee generation. We need fresh faces! We need to be more targeted! We need better data about our returning attendees so that we can make more meaningful experiences for them at our events, and we need to know more about prospective attendees so that we can compel them to attend. Savvy organizations are using social--not slapping a Twitter hashtag onto your event site, but actually gathering social data and adding it to your prospect and attendee lists to get smarter! Join this webinar to learn how easy it is to gather social data and its many uses in event planning and marketing.

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Transcript

  • 1. Social Media IntelligenceSocial Data Delivered to Your Attendee List How to Use It & How to Get It
  • 2. Presented By: Aaron BiddarFounder & CEO
  • 3. Getting on The Same PageWhat do all these new Social Words Mean? Social Data Social CRM (S-CRM) Social ROI Social Influence Scoring Social Leads
  • 4. Adding Social Data Your Attendee List Taken to a Whole New Level Before AfterFirst Name Last Name Company Zip CountryAaron Biddar Social123 30075 usBill Gougler Infosys usAmarendra Hota Infosys inGirish Gopalakrisk Infosys inManish Barmecha InfosysEric Rinebold ? UsPauline Ores Infosys us
  • 5. Benefits of Social Data So You Gave Me SocialMedia Contact Information – Now What?
  • 6. LinkedIn Establish a Conversation in a Trusted Business Environment and Create Targeted Ads1) Send contacts direct, personal emails on LinkedIn. Refresh his/her memory on what you do and how your service can help them.2) Once you are LinkedIn with your contact, see what other groups that contacts has joined. Use groups to find and gain more connections.3) Sign up for email alerts and follow what your contacts are saying on LinkedIn. Comment on their posts and re-post comments or links when appropriate. (We are not stalking here, but actively engaging in conversations and sharing).4) Once you get a feel for how your customers and prospective customers are using and engaging on LinkedIn, you can formulate LinkedIn ads to target specific groups, job title, companies, job function, etc. LinkedIn Ads WORK!
  • 7. Twitter The Fastest Conversations on the Web1) Follow your contacts and many people will follow you right back. (Typically 20% or more). Gain instant access to conversations, trends, influencers and players in the industry.2) Establish your company as a thought leader in your industry. Post links, re-tweets, advice and product information that will help your customers and prospective customers.3) When mixed with relevant content, Twitter is the perfect vehicle for offering coupons or discounts to contacts, customers and prospective customers.
  • 8. Facebook Get To Know your Attendees1) View your contacts’ Facebook Friend counts and can see the most socially active contacts in your group. Incent these contacts to be brand advocates – offer discounts or give them free access to webinars, conferences, etc.2) When your contacts have public accounts, you can gain valuable demographic information to use for marketing purposes.3) When you see just how many of your contacts are using Facebook and how far their network reaches, you can convince any budget department to approve Facebook ads! Facebook ads are targeted, generally inexpensive and effective.
  • 9. Get the Data How do I Add Social Media Information to my Database?- It’s public information; you can access it all online (if you have a few hundred extra hours).- Use a company specializing in adding social data.
  • 10. Company What Does Social123 Do?Social123 provides a suite of products that instantlydeliver social media intelligence: • SocialData+ - Appends contact lists and databases with critical social media contact information including Facebook, LinkedIn and Twitter information. • SocialPoints+ - Is the only customizable social influence scoring platform on the market. Rank your contacts by social attributes important to your organization. • SocialLeads+ - Our newest offering scours the web for specific content mentions, allowing you to create and capture leads from social media outlets.
  • 11. SocialPoints+• SocialPoints+ provides the ability to create a social influence score specific to a particular campaign or need.• All data , individual fields and aggregated totals are available online, through export or via API. – Actions- Retweet a post, like a post, follow, etc. – Attributes- Social connection influence – Content Mentions- Social content search- Keywords
  • 12. SocialLeads+SocialLeads+ utilizes a Custom Keyword Search to scour the web for content mentions from new and existing contacts. The data can be viewed directly on the Social123 site, tied to a currentcontact in your CRM or added as a new contact within your CRM.
  • 13. Company Information Contact Information E-Mail- info@social123.com Website- www.social123.com Phone: US: 888- 530-6723 Intl: 404 850 7938 Twitter: @social123it Facebook: facebook.com/social123
  • 14. Etouches Contact Information • Website: etouches.causeroom.com • Phone: 1-877-386-8248 • Sales: sales@etouches.com • Marketing/PR: marketing@etouches.com