How To Use Your Data

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If you missed the “data trend”, you may have hibernated the last 20 months! Lucky for you, your events are a gold mine and you need to learn how to collect, store and use all of the data in order to improve, create opportunities and increase your results. Let us prove this to you with a MPI France Swiss Chapter/etouches case study on how today’s tools and technologies will allow you to collect and use the data to open you to a world of opportunities!
Objective: The data that you collect from your events can help you to improve future events, create new opportunities and increase your results. To achieve this goal you need a strong process to manage your data and to understand the tools that are out there to help you capture social and event data. In this session you will learn how today's tools and technologies will allow you to collect and use your data to add values to your sponsors, attendees and event!

Takeaways:
1. Where is my data? Know why and how collect data across your events thanks to the technology help
2. Discover the data management process: Don't miss the opportunity to know better your audience
3. The Learning loop: learn how to use the data collected to create added value for sponsors, attendees, your event

Published in: Technology, Business
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  • Event is content driven

    program
    Source content and speaker
    Collect
    Present and diffuse

    How to ease, automate it ? What tools and techniques are at your disposal
  • How To Use Your Data

    1. 1. June 2014
    2. 2. Julien Carlier has worked for 14 years in the meeting industry for a PCO and associations. From planner to COO, he has been involved in technology innovations and has led (from IT to CIO) the digital transition for big events. Julien Carlier is the president for MPI France Swiss chapter and has a new vision for the chapter: “MPI must inspire the French MICE market.” He is also the CEO and founder of Social Dynamite, a software editing and consulting company that leverages digital leadership of brands and events through social media. He performs as a speaker in event tradeshows (EIBTM, IMEX, Bedouk, Réunir, Meedex, etc.), and also at inspiration and emarketing events (TEDx, Salon eMarketing Paris, Time2Maketing, and more). @juliencarlier Julien Carlier, MPI President Carsten Pleiser, Senior Sales Director EMEA Carsten has been with etouches since October 2012. Based near London, UK, he is responsible for driving etouches growth throughout Europe, the Middle East and Africa. Prior joining the etouches sales team, Carsten was Senior Sales Manager for the Germany-based online event registration platform amiando, leading a team of six. @kCKPleiser
    3. 3. HOW TO USE THE DATA YOU COLLECT FROM ACROSS ALL YOUR EVENTS TO IMPROVE YOUR EVENTS
    4. 4. Plan Collect Analyz Use Analyze Organize & Stock Improve
    5. 5. THE SOURCE
    6. 6. Where is my data? MEMBERSHIP EVENTS SOCIAL SURVEY Year Cycle E M S SOCIAL S S E S S E S S E S S CRM
    7. 7. The data management loop Collect Analyz Analyze Organize & Stock PlanImprove Use
    8. 8. COLLECT. STOCK. ORGANIZE. SELECT
    9. 9. AUTOMATE THE PROCESS
    10. 10. Event Registration Demographic data Financial data Loyalty ratios Event Survey Value of your impact Voice of your attendees Membership Survey Assesment of the past Expectations for future activities Social Data Feelings, sentiment Future members, speakers… Feedback Few but strong, relevant and sustainable over time KPI Example of collected data
    11. 11. USE Picture from The Lego movie
    12. 12. •Source speakers •Find sponsors •Target new audience For existing events •Understand the value creation area •Adapt our offerFor our members •Listen to their voice •Facilitate new sponsorsFor our sponsors •Crowd topics •New speakers •New sponsors For new events •Leverage influencers •Share valueFor Social Media
    13. 13. The data management loop Collect Analyz Analyze Organize & Stock PlanImprove Use
    14. 14. THE LEARNING EFFECT
    15. 15. •Global ratio •Low signals •Long term reports •Fail fail fail! •Ask ask ask •Common fields •Easy to use •Automated •Direct business •Understand behavior •Segment content Know Why Databases Analyze Test & Learn The key points
    16. 16. @etouches etouches.com/virtualtour Thanks! @juliencarlier Julien Carlier Social Dynamite CEO & Founder

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