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How to Leverage your Leaders' Networks in your Social Media Communication

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Julien Carlier will walk you through the key tools and actions used in his social media communication strategy. Having a structured editorial line alone is necessary, but it’s not enough to extend …

Julien Carlier will walk you through the key tools and actions used in his social media communication strategy. Having a structured editorial line alone is necessary, but it’s not enough to extend your reach: Julien will demonstrate the importance of leveraging communication through the personal involvement of key board members and how to facilitate content through the various social media channels. Get the most out of your social media strategy following some of these tips!

Published in: Business, Technology

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  • 1. How to Leverage your Leaders Networks in your Social Media Communication Julien Carlier www.social-dynamite.com© Social Dynamite 2012
  • 2. Who we are The marketing Agency helps companies and brands, from design to implementation of their digital strategies. Our solutions are available in four areas of expertise: digital strategy, content marketing, social media and search media.. Our ambition is to contribute to the creation qualitative web. Our promise to focus on content creation. Our tools, proprietary softwares, simple and efficient, originally created for our clients. Social Dynamite, the 360 content marketing tool-suite and its module Content Scenarist, module for social and scripted promotion www.social-dynamite.com© Social Dynamite 2012
  • 3. Context: 2 Mega Trends www.social-dynamite.com© Social Dynamite 2012
  • 4. Communication codes 60’ 70’ 80’ 90’ NOW! New era: “Brand as a media” www.social-dynamite.com© Social Dynamite 2012
  • 5. Key factors for digital visibility Adwords, backlinks Keywords Natural 1995 2002 2008 2011 2013 Search & social convergence www.social-dynamite.com© Social Dynamite 2012
  • 6. “Content is King” www.social-dynamite.com© Social Dynamite 2012
  • 7. Social promotion Post quality content On the more possible relevant networks With the relay of brand ambassadors Social Contents Search Multiply your social audience www.social-dynamite.com© Social Dynamite 2012
  • 8. Social Promotion BRAND 1 PROMOTION SHE HE 2 SCENARIO 3 HE 4 HE 5 6 SHE HE 7 The company Zorg sells its new product Executives and employees are convinced that Zzzz. Zzzz is revolutionary. The Zzzz needs visibility to become a market They want to likes, sharing and retweets the leader. communication team. www.social-dynamite.com© Social Dynamite 2012
  • 9. Problem This process was never respected! Management side Communication side Priority to content Other priorities than relay information Difficult to remind the management "Like" Yes, but when? Unable to manage 5 accounts on 5 Possibly give the password networks manually Unimplemented strategy = Lost opportunities www.social-dynamite.com© Social Dynamite 2012
  • 10. + + + The explosive set of tools to boost your digital strategy Discover all its functionalities www.social-dynamite.com© Social Dynamite 2012
  • 11. Case study www.social-dynamite.com© Social Dynamite 2012
  • 12. MPI France Suisse Chapter Association Objective: Create awareness and be visible. For the association and for the board members New rule for board members: you must relay Global Leverage = owned media 262% reach 319% *See our owned media calculator www.social-dynamite.com© Social Dynamite 2012
  • 13. MPI France Suisse Chapter Association 7 boards’ members + 7 LinkedIn accounts + 4 likes + 4 Retweet + 6 viadeo account (French eq LinkedIn) Value creation - For the association - For board members www.social-dynamite.com© Social Dynamite 2012
  • 14. They’re using it Do you want to try? www.social-dynamite.com© Social Dynamite 2012
  • 15. Julien Carlier - CEO j.carlier@social-dynamite.com +33 6 12 37 05 10 www.social-dynamite.com www.social-dynamite.com© Social Dynamite 2012