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Event organizers seek to drive attendee registration and promote their event during all aspects of the event lifecycle. PPC, or pay per click, is an umbrella of SEM (Search Engine Marketing) and is a cost effective and time efficient strategy to boost your event’s online presence.
During this webinar, guest speaker Brian Lofrumento of NewGen Consultants will bring you through an overview of SEO and PPC as it applies to event planning with tips on to how implement effective PPC strategies. Brian will also guide you through the process of successfully setting up an AdWords campaign and take you through a client case study with statistics from their marketing and promotion tactics. Come with questions, leave with answers!
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