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Fostering Connections:Increasing Impact through Attendee Interactivity

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Fostering Connections: Increasing Impact through Attendee Interactivity
MPI New York Webinar
Speaker; Leonora Valvo -etouches

More in: Business , Technology
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  • 1. “ Fostering Connections: Increasing Impact through Attendee Interactivity” MPI Greater New York Webinar Speaker Leonora Valvo
  • 2. Are You Blocking Connections?
    • Do you provide a full list and real time list of who is coming to the event?
    • Do you encourage vendors to connect with vendors?
    • Do you allow attendees to set their own meetings ahead of time?
    • Do you allow attendees a way to message one another before, during and post event?
    • Do you allow speakers to easily engage with attendees before and after the event?
    •  If you answered no to these, you are a blocker!
  • 3. Are You Blocking Connections?
    • Do you assume that people know each other already or will easily network because they are from the same company?
    • Do you assume people will make meaningful connections because you throw a party?
  • 4. Classic Approach 1. pick the venue 2. pick the dates 3. invite the guests 4. pick the menu 5. plan the agenda Command & Control Mindset
  • 5. New Approach: Facilitator Mindset 1. Identify the desired outcome 2. Identify key connectors 3.create program for how to connect 5. Create total environment in which to connect 4. decide when to connect, frequency & duration Future of industry Laws or regulations Global Issues & Personal Passions Economic & Business Topics How should my attendee feel? F2F Virtually Matchmaking, Assigned Mentors, Hosted Buyer, etc Pre? Onsite? Post?
  • 6. 1. Identify the Desired Outcome
    • What is Real Impact?
      • Interrupted “regular” life/thinking
      • “ Afterglow” Effect: excited, reinvigorated
      • Disruption in behavior to take new action (researching, reflecting, following up)
  • 7. 1. Identify the Desired Outcome
    • What do you want your attendees to feel?
      • Revitalized about the industry
      • Inflamed about an issue
      • That they are not alone; united we stand
      • Confident that they’re doing the right thing
      • *Tip: Write down the feeling that you are trying to instill and incorporate into your survey evaluations. This is a start to tracking behavioral metrics
  • 8. 2. Identify Key Connectors
    • How can you organize your attendees?
      • Demographics (age, gender, geography)
      • Psychographics (personality, values, attitudes, interests, lifestyles)
      • Firmographics (industry, functional area, seniority)
      • Behavioral variables (usage rate, recommendations, likes)
  • 9. 2. Identify Key Connectors
    • Example #1:
      • The goal is the conference is to incite anger & outrage in our attendees over the recent changes in regulation that is threatening the toy industry; they will leave informed & with an action plan for contacting lawmakers.
      • Key connectors:
        • Group attendees by subverticals: (educational toys, sports equipment, electronic toys) or by (toys for babies, preschool, school-age, teen)
  • 10. 2. Identify Key Connectors
    • Example #2:
      • Attendees will develop a spirit of camaraderie with at least 3 people in their same group. *Tip: add this to your survey!
      • Key connectors: Preference
        • Group attendees by toy preference within their own category. Make them select their favorite toy from a provided list or let them pick their own.
        • *Tip: You can have multiple ways to connect in one event: some fun, some serious. The more connections, the greater the impact!
  • 11. 3. Create Program for How to Connect
    • How do we package (present, talk about, describe, market) these connection activities?
      • Hosted Buyer program
      • Mentor/Mentee or Buddy program
      • Team Building program
      • Birds-of-a-Feather program
      • Industry Roundtables program
      • Innovation Sessions program
      • … .etc
  • 12. 3. Create Program for How to Connect
    • Packaging Basics:
      • Choose a name
      • Choose a different look/feel; create an identifying logo or identity marke
      • Pick a tone of voice/attitude/style
      • Place it in a predictable and constant spot
      • Add unique features or options that make it distinct from other offerings
      • Choose how you will distribute & communicate the program
  • 13. 3. Create Program for How to Connect
    • How do we facilitate the program?
      • Is it optional or required for attendees?
      • How do we collect information from attendees?
      • When do we collect information from attendees?
      • Do we need topic leaders?
      • When do we start the actual program in comparison to the virtual or face-to-face event?
  • 14. 3. Create Program for How to Connect
    • Example #1: Gurus at Play
      • Wanted attendees to walk away feeling awed that they got special, exclusive treat
      • Create demand for event without discounting
      • Identified industry leaders
      • Attendees opted in to the program
      • Created an identity mark for the program and content around it
      • Designated specific space in the venue and time for the program
  • 15. 3. Create Program for How to Connect
    • Example #1: Gurus at Play
      • Results:
        • Attendees raved & told others about program
        • Organizers used program next year to encourage early registration
        • Sold out program
        • Generated lots of buzz & praise
        • Speakers honed their own presentations
  • 16. 3. Create Program for How to Connect
    • Example #2: IAEE Expo! Expo! First Time Attendee Program
      • Wanted attendees to walk away feeling included & warm
      • Identified loyal members
      • Attendees opted in to the program
      • Matched loyal members with first timers
      • Designated specific space in the venue and time for the program
      • “ Event mentor” met pre, during & post event
  • 17. 3. Create Program for How to Connect
    • Example #2: IAEE Expo! Expo! First Time Attendee Program
      • Results:
        • Attendee understood the IAEE organization
        • Had someone to speak with & who opened up additional connections
        • Stayed in touch with mentor, became a colleague
  • 18. 4. Decide When to Connect, Frequency & Duration
    • Announce program via email, mail, website?
    • Allow connections to happen during initial registration?
    • 1-3-6-12 weeks prior to event?
    • Will program be centered just around main event? Intended to last year round?
  • 19. 4. Decide When to Connect, Frequency & Duration
    • Will you wrap social media into it?
      • Offer program via Facebook or LinkedIn group?
      • Offer a private social network to support the program?
      • Hold tweetchats or meetups pre or post-event?
      • Offer videos to entice people to participate & stay participating?
  • 20. 5. Create Total Environment in Which to Connect
    • Virtually (Pre/Post Event)
      • Event website
      • Networking website (*Tip: new digital real estate for sponsorships!)
      • Twitter/Facebook/Slideshare/Vimeo…
    • F2F (During Event)
      • Signage
      • Designated space
      • Food/Beverage that ties in with program
      • Pens/pads/bags/lanyards
  • 21. 5. Create Total Environment in Which to Connect: Example
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  • 25. 5. Create Total Environment in Which to Connect: Example
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  • 31. Your Goal: Foster Connections
    • People walking away and remembering a particular person or a great conversation
    • Measure yourself in terms of relationships
    • Sessions are a moment in time, relationships are forever and people remember
  • 32.
    • Do not hesitate to contact us if you have any questions and please visit www.etouches.com for more information, our webinar archives and to sign up for demos & free trial accounts.
    • Find us on:
    • Global Sales & Partnerships
    • Steve Mackenzie
    • Vice President, Global Sales
    • U.S. : 1-203-403-9470
    • Europe, Middle East, Africa : +44 (0)845 077 2804
    • Asia Pacific : +61 (0)2 9555 6622
    • email: [email_address]
    • Global Marketing & PR
    • Suzanne Carawan
    • Vice President, Global Marketing
    • Direct: 1-203-403-9013t
    • email: [email_address]
    6/18/11 Simplifying meetings and events execution Contact Information Contact Information
  • 33.
    • About the Company:
    • etouches is a web-based suite of integrated event planning software tools that help event and meeting professionals perform every function in the event planning lifecycle.
    • etouches is sold as a subscription model (SaaS) based on the number of registrations per year. There is one fee that is inclusive of unlimited training and 24/7 support.
    • Headquartered in the U.S., etouches has offices in Sweden, the United Kingdom and Australia.
    • etouches is proud to partner and integrate with the most innovative complementary technology products on the market including CRM, social networking, webcasting and virtual tradeshow technology. etouches also proudly distributes its products through value-added resellers that serve specific industries.
    6/18/11 Simplifying meetings and events execution The etouches’ product line is offered in two packages: etouches Quad: just what  you need to create, manage, register, market and evaluate your events etouches Pro: everything you need to plan, budget, schedule, oversee and manage your event portfolio pre, during and post-event Experience etouches. Experience is everything. if you are a corporation, small business, association, agency, educational institution, meetings or events company or any organization that brings together at least 250 people over 12 months, you need to know about etouches.  If you are driven to high standards and expect the same of your partner companies, you’re in the right place.