An event is happening. You hear about it and want to know more. You’re making certain choices about the event: do you stay in the hotel, which sessions to attend, will you stand by yourself at the networking reception? All of these small touchpoints are inherent within any virtual, hybrid or face-to-face event. What you choose tells you a lot about the attendee. What the organization asks of the attendee tells you even more. Join this session to delve into the fascinating world of events from a digital marketing perspective. Learn how organizations are combining event design and digital marketing to develop better models for highly targeted offers.