What Do We Define as Engagement?• Cause-Based Environment ($)• Target Users• Dialogue/Activity• Sponsorship/Donations ($)
What’s the Goal? What’s the Path? • Social networking itself is not the goal • Money itself is not the goal •Do we have a strategic plan? •Do we have a tactical plan? •Do we have a project manager?
Break-to-Build SeriesWebinars:• Facebooking Your Event• Event Marketing Plans with Social• Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaWhat Else? Tell us what to break down and rebuild!
Great Additional Resources!• More Resources: www.fundraisingeventseries.org