• Like
  • Save

Moving from Mission-Based to Revenue Generating Social Networks

  • 177 views
Uploaded on

Moving from Mission-Based to Revenue Generating Social Networks …

Moving from Mission-Based to Revenue Generating Social Networks
etouches
Suzanne Carawan
Vice President, etouches

More in: Technology , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
177
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Moving from Mission-Based to Revenue Generating Social Networks Suzanne Carawan Vice President, etouches www.etouches.com
  • 2. What We’ll Cover• Today’s Social Networks: In Transition• 5 Ways to Move to Revenue-Driven• Areas for Strategic Discussion
  • 3. #1: Funded Programs National Council on Aging
  • 4. NCOA Communities
  • 5. #2: Fee-Based Programs American Lung Association
  • 6. #3: PartnershipsSave Japan Dolphins/ The Cove Movie
  • 7. #4: Advertisement
  • 8. #5: Events
  • 9. Areas for Strategic Discussion Questions for Your Organization
  • 10. Do We Have the Right Mindset?
  • 11. Partnerships
  • 12. What Do We Define as Engagement?• Cause-Based Environment ($)• Target Users• Dialogue/Activity• Sponsorship/Donations ($)
  • 13. What’s the Goal? What’s the Path? • Social networking itself is not the goal • Money itself is not the goal •Do we have a strategic plan? •Do we have a tactical plan? •Do we have a project manager?
  • 14. What Will We Consider Success?
  • 15. What Will We Consider Success?
  • 16. • Metrics: – Page Views Create your own – Email engagement score – Followers that you are – Retweets disciplined in – # Blogs – # Discussions using! – # Signatures – ROI on hours/results
  • 17. Are We Ready for Results?
  • 18. Do We Have Sustainable Growth?
  • 19. Break-to-Build SeriesWebinars:• Facebooking Your Event• Event Marketing Plans with Social• Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaWhat Else? Tell us what to break down and rebuild!
  • 20. Great Additional Resources!• More Resources: www.fundraisingeventseries.org
  • 21. Suzanne Carawanetouchesscarawan@etouches.com203.403.9013Li, Fb, Twitter: suzannecarawanLi, Fb, Twitter: etouches