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Moving from Mission-Based to Revenue Generating Social Networks

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Moving from Mission-Based to Revenue Generating Social Networks …

Moving from Mission-Based to Revenue Generating Social Networks
etouches
Suzanne Carawan
Vice President, etouches

Published in: Technology, Education

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  • 1. Moving from Mission-Based to Revenue Generating Social Networks Suzanne Carawan Vice President, etouches www.etouches.com
  • 2. What We’ll Cover• Today’s Social Networks: In Transition• 5 Ways to Move to Revenue-Driven• Areas for Strategic Discussion
  • 3. #1: Funded Programs National Council on Aging
  • 4. NCOA Communities
  • 5. #2: Fee-Based Programs American Lung Association
  • 6. #3: PartnershipsSave Japan Dolphins/ The Cove Movie
  • 7. #4: Advertisement
  • 8. #5: Events
  • 9. Areas for Strategic Discussion Questions for Your Organization
  • 10. Do We Have the Right Mindset?
  • 11. Partnerships
  • 12. What Do We Define as Engagement?• Cause-Based Environment ($)• Target Users• Dialogue/Activity• Sponsorship/Donations ($)
  • 13. What’s the Goal? What’s the Path? • Social networking itself is not the goal • Money itself is not the goal •Do we have a strategic plan? •Do we have a tactical plan? •Do we have a project manager?
  • 14. What Will We Consider Success?
  • 15. What Will We Consider Success?
  • 16. • Metrics: – Page Views Create your own – Email engagement score – Followers that you are – Retweets disciplined in – # Blogs – # Discussions using! – # Signatures – ROI on hours/results
  • 17. Are We Ready for Results?
  • 18. Do We Have Sustainable Growth?
  • 19. Break-to-Build SeriesWebinars:• Facebooking Your Event• Event Marketing Plans with Social• Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaWhat Else? Tell us what to break down and rebuild!
  • 20. Great Additional Resources!• More Resources: www.fundraisingeventseries.org
  • 21. Suzanne Carawanetouchesscarawan@etouches.com203.403.9013Li, Fb, Twitter: suzannecarawanLi, Fb, Twitter: etouches

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