Welcome to Today’s Educational Webinar “Facebooking Your Event: Extend the Experience” Presented by: Suzanne Carawan, etouches Special Guest Speaker: Zachary Dominitz, call2action
Why Extend the Event Experience?• Increased levels of participation/energy• Increased frequency of buying behavior• Stays top-of-mind increased awareness andincreased likelihood of viral activity/word-of-mouth• Increased likelihood of repeat behavior that could beinstituted into tradition
What Can Social Media Do for Your Event? • Turn attendees, sponsors, exhibitors into partners into your tribe of event marketers • Provide far more value to your sponsors, exhibitors, donors by providing them a publicity and endorsement platform that is mutually beneficial • Increase demand for your event by allowing people to try before they buy • Provide context and continuity between event & purpose
Current Emotional Engagement 12 10Level of Engagement 8 6 Emotional Engagement Current 4 2 Days of the Year 0 10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300
Emotional Engagement w/ Social 12 10Level of Engagement 8 Current 6 w/Social Media 4 2 0 10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300 Days of the Year
Emotional Engagement 12 10Level of Engagement 8 Current 6 w/Social Media 4 2 0 10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300 Days of the Year
Where Does Facebook Fit? Facebook is the initial…. Interactive Wall of Experience Value is in how many, what kinds, and what aspects of the experience you provide Photo: Interactive Museum Exhibit Design Exhibition planning and design for the James A. Michener Art Museums installation "The Artists Among Us."
Where Does Facebook Fit for Events?Facebook: Event Website: Organizational Website:works to entice supplies information & permanent archiveyou to enter into access to specific storage of all content,a specific people & things; deep events, media (historicalexperience specific experience record of the organization)
Facebrain: The Social Media Mindset• Assume tools/techniques exist so focus on logistics is lessimportant• Hunting for new: content, people, places• Always focused on creating and telling stories• Only valuable if more than you and your organizationparticipate
Facebrain: The Social Media Mindset• Key mindset is to facilitate analytical and creative thinking• Logistics are an absolute given; now looking for theadditional value-add• There’s a different view of time and what is valuable: short,medium and historical content; more of a fluidity in time
What Creates Demand?• Feeling that you: •Will get something you don’t have •Will miss out on •Will be a part of something bigger than yourself •Will be a better person •Are special
What Could Facebook Do For You?• Experience the timeline of the event and context of the event(historical, during, and future)• Contests and Promotions • Learning Hunts: Interactive Educational Sessions using Facebook to learn about donors, sponsors, exhibitors: provide context for how relationships fit together • Number of People You’ve Personally Influenced to Bring to the Event• Shout Outs: Recognition to Individuals and Supporters• Sell/Donate/Pledge
How Do I Know If It is aGood Facebook Page? Did You Feel It?
Ideas: Exhibitors• Post your exhibitors pictures, logos, etc and point to their presence on yourevent page as well as the sponsors’ Facebook page or corporate website• Feature one exhibitor per day on a wall post leading up to the event and thenone per hour during the actual event• Create one photo album that is just for exhibitor by category type• Offer each exhibitor a page on your event website• Ask the EXHIBITOR to post materials,videos, tweets, to bring into theFacebook page etc• Give exhibitors badges or images to allow them to post on their own website
Ideas: Sponsors• Feature a blog post, or interview online with the sponsors• Get a video of the sponsor and their involvement• Do a bio of the sponsor• Have a Sponsor of the Day
Ideas: Attendees• Ask attendees if they want to participate in the Facebook Fan Page during theregistration process• Provide additional value or coupon to attendees that can get other attendees toattend by posting to their own Facebook pages, etc• Use Facebook social badges and Twibbons, etc to aid in your viral part of sayingyou are coming to the event• Ask attendee to post to their own Facebook page that they are attending andhave them RSVP on the Events section
Summary: What to Do / What Not to Do Do! Proceed with Caution!Be a good Facebook partner to Have a separate Facebook fan page forsponsors, exhibitors, donors, member every event; treat event out of contextcompanies, customers with greater purposeRecognize outstanding people, topics, Keeping Facebook completely separateideas from all other organizational websitesSolicit and offer testimonials from real Keep social media strategy, constituentpeople! strategy & event strategy separateOffer Fb-only “hooks”: content, contests, Refrain from posting photos and videoAdd in widgets, tie-ins to Twitter, Keeping your distance; treat them as ifYouTube, etc. they are a number
Questions• Please use chat or email:Suzannescarawan@etouches.comZacharyzachary@call2action.com
Exceptional Event Software:Designed by Event Planners for Event Planners COMPANY & PRODUCT OVERVIEW
Who We Are•Only online event registration and management systemcreated by meeting/event professionals• 12 years providing global event management software;worldwide presence and 24/7 support• Internally developed suite of specialized web‐basedproducts ensure your organization can quickly, effectivelyand consistently plan and produce all your events• Dedicated to ease of use, productivity and ROI for eventstaff and maximizing experience and relevance forregistrants
Who We Serve•Customer base of over 400 organizations have chosenetouches for their online event registration and management• Over 6,000 events worldwide have been powered by etouches• Top for-profit, association & non-profit brands chose etouches to powertheir events. We offer a specialized practice for association/nonprofit andtravel/agency customers• Award‐winning software and stellar customer feedback,with 90% renewal rate
What We Offer•13 event‐specific web‐based software modules to serve avariety of event planning, marketing, evaluation func1ons• Flexible subscription model and fixed cost pricing plan; volumediscounts allow for a lowered total cost in your event portfolio• Global software and support: 27 languages, worldwide 24/7 phone, livechat and web ticketing support available• Implementation, advisory, and on‐site support• Integrations with nuTravel (online travel bookings), Onstream (webinars),MeetingSelect, and CRM systems (Salesforce, Sugar, AMS/CMS)• Exceptional touch!