The Good, The Bad and The Ugly of Social Media


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The Good, The Bad and The Ugly of Social Media.
Leonora Valvo, Chief Executive Officer.

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The Good, The Bad and The Ugly of Social Media

  1. 1. Simplifying meetings and events executionThe Good, The Bad and The Ugly of Social Media Leonora Valvo Chief Executive Officer
  2. 2. Who’s Using meetings Media? Simplifying Social and events executiona) Personallyb) Professionallyc) For Event Marketing
  3. 3. Views from the FieldThe Good:• Majority of people using Twitter,meetings and out Simplifying Facebook and puttingdates/updates on LinkedIn events executionThe Bad:• Few organizations are using social media consistently pre,during and post event largely only used right before and duringThe Ugly:• Organizations haven’t connected in social media and the eventinto the greater strategic goals of the organization
  4. 4. Who Wrote Down a Simplifying meetings andComprehensive Strategy for events executionUsing Social to Market their Event?
  5. 5. Views from the FieldThe Good:• Most planners Simplifyingto their project and and know are adding tasks meetings plansthat social media is important. events executionThe Bad:• Few organizations have planners that have received educationon using social media so have to rely on other departments.• Organizations have one department doing social media andanother doing events-> no cohesive planThe Ugly:• Organizations have no idea how to measure or evaluate socialmedia to see if it was a good spend.
  6. 6. Which Stakeholders Did You Simplifying meetings andInclude in Your Social Media events execution Plan?
  7. 7. Views from the FieldThe Good:• More departments are aware that social media and just for Simplifying meetings is notthe IT or communications department. events executionThe Bad:• Few organizations have cross-functional social media or socialmarketing teams.The Ugly:• Events are still not seen as an integral part of an organization’smarket strategy
  8. 8. Who Includedmeetings and Part Simplifying Social as of their Exhibitor and events execution Sponsor Packages?
  9. 9. Views from the FieldThe Good:• Most events provide a Twitter hashtag to which all types of Simplifying meetings andattendees can contribute.• Most events have an events execution logos of event website to showcasesponsors and exhibitors.The Bad:• Few events have added social media into their exhibitor andsponsorship packagesThe Ugly:• Innovation is lacking and few organizations are leading the wayin putting together compelling packages that showcase contentand people->the purpose of social
  10. 10. Even More UglyThe Ugly: Simplifying meetings and• Organizations focus on social tools and not putting peopletogether for a purposeevents execution• Truth is that the tools are out there and easy to do, but peopledon’t know•Good software should be flexible enough to put in any kind ofsocial that you need in order to push out messages and promote
  11. 11. Viewpoints of Social Media• We’re not asking the right questions• Social media is Simplifying meetings and no one is thought of as the new must have, buttruly using it effectively events execution• We know that if social media is used correctly, it increases theneed for face to face events• Organizations need to utilize social to provide greater visibilityon behalf of exhibitors and attendees
  12. 12. Top Questions No One is Asking1) Which social media outlets (if any) are your attendees, exhibitors and Simplifying meetings and sponsor now using? events execution2) What are you trying to accomplish in using social media?3) How are you allocating resources towards ensuring social media is worthwhile?4) What’s the benefit you are providing to attendees, exhibitors and sponsors in using social media?5) Are you using social media to better collaborate within the organizationto improve the event?
  13. 13. Top Questions No One is Asking6) What are you going to do with the responses and feedback if people actually use Simplifying meetings and social media pre/during/post event? events execution7) Are you using social media to drive people to a specific place? Session? Booth? Purpose? If so, can you define the value, the process and how you’ll measure the outcome for each.8) Do you have the right mix of social media, web and face-to-face interaction to make the event a success?9) Have you tied your event into the strategic goals of your organization? Or, are you using social media as a cover-up for skipping this step10) Can you increase revenue with social media-infusedpackages?
  14. 14. Bonus Key Question: Are you creatingand Simplifying meetings an environment that events executionfacilitates relationship building?
  15. 15. Case Study: Gurus at Play• Create demand for keynote speakers and allow attendees to compete Simplifying meetings and for access to speaker events execution>Build demand for speaker pre-event>Allow people to self-select into topics of interest during registrationprocess>Allow interaction with speaker through blogs, Twitter , Facebook, webinars,etc before and after the conference>Set up roundtable discussions, etc for event and have a wayto continue discussions following the event
  16. 16. Simplifying meetings and events execution
  17. 17. Simplifying meetings and events execution
  18. 18. Simplifying meetings and events execution
  19. 19. Simplifying meetings and events execution
  20. 20. Innovation SessionThink: What Can We Do to Provide Interaction? Simplifying meetings and events execution• Attendee• Exhibitor• Sponsor• Speaker
  21. 21. Additional Resources• Simplifying meetings and “The Right Mix” Putting together an Event Marketing Plan events execution Paper and Webinar Event: Tuesday, March 15th at 3 pm To register:• “Social Sponsorships: Rethinking Sponsorships in the Age of Social Media” Webinar Event: Wednesday, March 16th at 4 pm To register:• Follow us: @etouches• LinkedIn and Facebook
  22. 22. About the Company: The etouches’ product line is offered in two packages:etouches is a web-based suite of integrated eventplanning software tools that help event and meetingprofessionals perform every function in the eventplanning lifecycle. etouches Quad: just what you need to create, manage, register, market and evaluate your eventsetouches is sold as a subscription model (SaaS) basedon the number of registrations per year. There is one feethat is inclusive of unlimited training and 24/7 support. etouches Pro: everything you need to plan, budget, schedule, oversee and manage your event portfolio pre, during and post-eventHeadquartered in the U.S., etouches has offices inSweden, the United Kingdom and Australia. Experience etouches. Experience is everything. if you are a corporation,etouches is proud to partner and integrate with the most small business, association, agency, educationalinnovative complementary technology products on the institution, meetings or events company or anymarket including CRM, social networking, webcasting organization that brings together at least 250 peopleand virtual tradeshow technology. etouches also proudly over 12 months, you need to know aboutdistributes its products through value-added resellers etouches. If you are driven to high standards andthat serve specific industries. expect the same of your partner companies, you’re in the right place.
  23. 23. Contact InformationDo not hesitate to contact us if you have any questions Contact Information and please visit for more Global Sales & Partnerships information, our webinar archives and to sign up for Steve Mackenzie demos & free trial accounts. Vice President, Global Sales U.S.: 1-203-403-9470 Europe, Middle East, Africa: +44 (0)845 077 2804 Asia Pacific: +61 (0)2 9555 6622 email: sales@etouches.comFind us on: Global Marketing & PR Suzanne Carawan Vice President, Global Marketing Direct: 1-203-403-9013t email: