It’s Not Just About        Having Attendees,It’s Having the RIGHT Attendees
High Net-Worth:•   Female•   Ages 38-48•   College Educated•   Travelled to at least 4    countries in their life•   Prefe...
How Much Data Does an Event Contain?
How Can I Use My Data to Identify  My High Net Worth Attendee?
Case Study: ICCA Annual Meeting
••••
Survey Population-Level60             Data504030                                                                          ...
Target Market: Cashews     12     10      8      6                                                           Female       ...
Add Social Data to Find the Most Influential Cashew
Most Influential Cashews• Dr. Steven R. Frimtiz   5,060 Twitter followers• Luis Jorge              1,671 Twitter followers...
Viral Ticketing
Create More Demand throughTarget Marketing & Value Add Reward              Programs          Cashew            Reward     ...
Drink Pink PartyTomorrow at 18h  Stand O150
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
It’s About Having the RIGHT Attendees!
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It’s About Having the RIGHT Attendees!

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Transcript of "It’s About Having the RIGHT Attendees!"

  1. 1. It’s Not Just About Having Attendees,It’s Having the RIGHT Attendees
  2. 2. High Net-Worth:• Female• Ages 38-48• College Educated• Travelled to at least 4 countries in their life• Prefers European cars• 15+ Years in Business• Hold Director Titles +• More than 500 Followers on Twitter• Supports Charitable Causes• Supports Professional Association• Mother of 1-3 Children
  3. 3. How Much Data Does an Event Contain?
  4. 4. How Can I Use My Data to Identify My High Net Worth Attendee?
  5. 5. Case Study: ICCA Annual Meeting
  6. 6. ••••
  7. 7. Survey Population-Level60 Data504030 Female Male20100 I love cashews I love chocolate I love coconut I love red wine12/20/2012
  8. 8. Target Market: Cashews 12 10 8 6 Female Male 4 2 0 Admin Head Marketing Project Manager Sales12/20/2012
  9. 9. Add Social Data to Find the Most Influential Cashew
  10. 10. Most Influential Cashews• Dr. Steven R. Frimtiz 5,060 Twitter followers• Luis Jorge 1,671 Twitter followers• Patty Lewis 960 Twitter followers
  11. 11. Viral Ticketing
  12. 12. Create More Demand throughTarget Marketing & Value Add Reward Programs Cashew Reward More Cashew’s Cashews Friend Reward
  13. 13. Drink Pink PartyTomorrow at 18h Stand O150
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