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It’s About Having the RIGHT Attendees!

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  • 1. It’s Not Just About Having Attendees,It’s Having the RIGHT Attendees
  • 2. High Net-Worth:• Female• Ages 38-48• College Educated• Travelled to at least 4 countries in their life• Prefers European cars• 15+ Years in Business• Hold Director Titles +• More than 500 Followers on Twitter• Supports Charitable Causes• Supports Professional Association• Mother of 1-3 Children
  • 3. How Much Data Does an Event Contain?
  • 4. How Can I Use My Data to Identify My High Net Worth Attendee?
  • 5. Case Study: ICCA Annual Meeting
  • 6. ••••
  • 7. Survey Population-Level60 Data504030 Female Male20100 I love cashews I love chocolate I love coconut I love red wine12/20/2012
  • 8. Target Market: Cashews 12 10 8 6 Female Male 4 2 0 Admin Head Marketing Project Manager Sales12/20/2012
  • 9. Add Social Data to Find the Most Influential Cashew
  • 10. Most Influential Cashews• Dr. Steven R. Frimtiz 5,060 Twitter followers• Luis Jorge 1,671 Twitter followers• Patty Lewis 960 Twitter followers
  • 11. Viral Ticketing
  • 12. Create More Demand throughTarget Marketing & Value Add Reward Programs Cashew Reward More Cashew’s Cashews Friend Reward
  • 13. Drink Pink PartyTomorrow at 18h Stand O150

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