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"eHome: Exceptional Event Websites", Julian Ward, COO, and Suzanne Carawan, VP Global Marketing, etouches

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"eHome: Exceptional Event Websites", Product Session …

"eHome: Exceptional Event Websites", Product Session
Are you doing everything you can to showcase your event in eHome? This session features tips and tricks to make the most of your event website and presents website design and information architecture principles to help you create exceptional websites.
Speakers: Julian Ward, COO, and Suzanne Carawan, VP Global Marketing, etouches
etouxhes User Conference August 17, 2011

Published in Business , Travel , Technology
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  • 1. 2011 User Conference | Norwalk, ConnecticuteHome: Exceptional Event Websites Julian Ward and Suzanne Carawan, etouches
  • 2. 2011 User Conference | Norwalk, Connecticut Information vs. Demand Creation• Action-Oriented• Elicit Emotion• Deliver an Experience• Goal: Compel people to do something
  • 3. 2011 User Conference | Norwalk, Connecticut Elements of Exceptional Websites• Good typography, imagery & use of space• Good information architecture• Multi-media approach to content• Intriguing content segments or series
  • 4. 2011 User Conference | Norwalk, Connecticut Elements of Exceptional Experience• Architected user flow• Engagement strategy pre, during & post-event• Multiple interaction touchpoints• Various modes for different styles of learning• Ice breakers and heart makers
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