Event Websites That Rock! Maneesha SharmaDirector of Marketing & Business Development
Information vs. Demand Creation• Action-Oriented• Elicit Emotion• Deliver an Experience• Goal: Compel people to do something
UXUser experience (UX) is about how a person feelsabout using a product, system or service. Userexperience highlights the experiential, affective,meaningful and valuable aspects of human-computer interaction and product ownership, but italso includes a person’s perceptions of the practicalaspects such as utility, ease of use and efficiency ofthe system. User experience is subjective in nature,because it is about an individual’s feelings andthoughts about the system. User experience isdynamic, because it changes over time as thecircumstances change. ~ Wikipedia
Why Does This Matter?You need to know because .• Initial interaction is now between human- computer• Human-computer interaction setting the environment• What percentage of you are thinking about this and investing in this area?
Event Professional Standards• Email Marketing• Search Engine Marketing/Optimization• Web Design• Content Marketing• Social Marketing• Direct Marketing• Web Marketing• Mobile Marketing
Combine in the Right Way to:• Create user experience• Motivate / elicit emotion• Set expectations• Distribute information• Create demand
Elements of Exceptional Websites• Good typography, imagery & use of space• Good information architecture• Multi-media approach to content• Intriguing content segments or series
Elements of Exceptional Experience• Architected user flow• Engagement strategy pre, during & post- event• Multiple interaction touchpoints• Various modes for different styles of learning• Ice breakers and heart makers
Recap• User experience!• Don’t get sidetracked by “technical details”• Simple can be sophisticated Questions?