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360 Degrees of Marketing - Spin to Win!

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So, you’ve got a great message to share. Cool copy. Killer visuals. But if you don’t create a robust game plan to deliver that message, it won’t reach your target and you’ll just be spinning your …

So, you’ve got a great message to share. Cool copy. Killer visuals. But if you don’t create a robust game plan to deliver that message, it won’t reach your target and you’ll just be spinning your wheels. By adapting 360 Degrees of Marketing, you can create a winning formula that will address all the areas of your marketing initiative by driving multiple messages towards one sales goal. Developed by Rod Morton, he’ll guide you through this unique visual map that’s easy-to-understand and easy-to-adopt. Broken up into four quads: Ads and PR, Sales and Communication Programs, Social and Online, and finally Tradeshows and Events, Rod will show you all the ways you can take your primary message and spiral it out into secondary messaging that hits your target audience’s hot buttons. This comprehensive effort will ultimately empower your message, opening up even more possibilities for success.

More winning. Less spinning. You game?

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  • 1. Twitter hashtag: #360mktgTwitter handle: @etouches
  • 2. 360° of Marketing: Spin to Win! [It doesn’t really spin.] Rod Morton Global Director Marketing Operations © 2013 Rod Morton
  • 3. 360°[It’s just a metaphor.]
  • 4. Communication.[We haven’t mapped it…yet.]
  • 5. What we think we know. [Blah, blah, blah.]
  • 6. Rules? [Say something about marketing physics here.]Language is at the crux of the marketing conundrum, the rest is execution. [Connotation is more powerful than denotation.]
  • 7. We’re not in control.[But we have to try! Thus, stuff like “360°”] .
  • 8. Tradeshows Events Pcom LD EE FM VTS H W OP S SE com Tools IR Visuals WordsOnline Public Relations Positioning XSocial Advertising PA T VT BA B E V NL FB DM LI FT Communication Sales Programs Programs
  • 9. X
  • 10. Positioning X
  • 11. WordsPositioning X
  • 12. Visuals WordsPositioning X
  • 13. Tools Visuals WordsPositioning X
  • 14. Tools Visuals WordsPositioning X Message
  • 15. Tools Visuals WordsPositioning X Delivery
  • 16. Tradeshows Events Tools Visuals WordsOnline Public Relations Positioning XSocial Advertising Communication Sales Programs Programs
  • 17. Tradeshows EventsOnline Public Relations XSocial Advertising Communication Sales Programs Programs
  • 18. Tradeshows Events Pcom LD EE FM VTS H W OP S SE com IROnline Public Relations XSocial Advertising PA T VT BA B E V NL FB DM LI FT Communication Sales Programs Programs
  • 19. Tradeshows Events Pcom LD EE FM VTS H W OP S SE com IROnline Public Relations XSocial Advertising PA T VT BA B E V NL FB DM LI FT Communication Sales Programs Programs
  • 20. Tradeshows Events Pcom LD EE FM VTS H W OP S SE com IROnline Public Relations XSocial Advertising PA T VT BA B E V NL FB DM LI FT Communication Sales Programs Programs
  • 21. Tradeshows Events Pcom LD EE FM VTS H W OP S SE com IROnline Public Relations XSocial Advertising PA T VT BA B E V NL FB DM LI FT Communication Sales Programs Programs
  • 22. Tradeshows Events Pcom LD EE FM VTS H W OP S SE com IROnline Public Relations XSocial Advertising PA T VT BA B E V NL FB DM LI FT Communication Sales Programs Programs
  • 23. Here’s the cool thing… [No, really.]
  • 24. Tradeshows Events Pcom LD EE FM VTS H W OP S SE com IROnline Public Relations XSocial Advertising PA T VT BA B E V NL FB DM LI FT Communication Sales Programs Programs
  • 25. Tradeshows Events Pcom LD EE FM VTSYour Space H W OP S SE com IR Online Public Relations X Social Advertising PA T BA Their Space VT B E V NL FB DM LI FT Communication Sales Programs Programs
  • 26. Tradeshows Events Pcom 5 LD EE FM VTSYour Space H W OP S SE 2 com IR Online Public Relations X Social Advertising PA T BA Their Space VT B 1 E V NL 3 FB DM LI 4 FT Communication Sales Programs Programs
  • 27. Step over the line. [Thanks for listening.]
  • 28. For more information sales: Steve Mackenzie sales@etouches.commarketing & PR: Dan Murdoch marketing@etouches.com support support@etouches.com