Where's Technology Taking Your Fair? A Focus on Digital Marketing

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Where's Technology Taking Your Fair? A Focus on Digital Marketing

  1. 1. 2014 IAFE Zone 5 Conference Where’s Technology Taking Your Fair? A Focus on Digital Marketing
  2. 2. 2014 IAFE Zone 5 | Page 2 2014 IAFE Zone 5 Conference Hello! Cliff Corr Director of Client Marketing, Rockhouse Partners cliff@rockhousepartners.com
  3. 3. 2014 IAFE Zone 5 | Page 3 2014 IAFE Zone 5 Conference Our Fair Partners
  4. 4. 2014 IAFE Zone 5 | Page 4 2014 IAFE Zone 5 Conference Start By Defining Your Digital Marketing Goals • Sell MORE Tickets • Grow Your Audience • Increase Awareness & Sponsor Value
  5. 5. 2014 IAFE Zone 5 Conference Why Is Digital Marketing So Important For Your Fair?
  6. 6. 2014 IAFE Zone 5 | Page 6 2014 IAFE Zone 5 Conference Ever-Growing Importance Of Mobile
  7. 7. 2014 IAFE Zone 5 | Page 7 2014 IAFE Zone 5 Conference Email Audience and Segmentation
  8. 8. 2014 IAFE Zone 5 | Page 8 2014 IAFE Zone 5 Conference Data, Data and More Data Where you need brand awareness Complement & Amplify Where you can deliver value
  9. 9. Rockhouse Partners | Etix Pre-Event WEB
  10. 10. Rockhouse Partners | Etix Pre-Event EMAIL
  11. 11. Rockhouse Partners | Etix Pre-Event SOCIAL
  12. 12. Rockhouse Partners | Etix During Event EMAIL & WEB
  13. 13. Rockhouse Partners | Etix During Event SOCIAL
  14. 14. Rockhouse Partners | Etix Post-Event vs. Afterglow
  15. 15. Rockhouse Partners | Etix Post-Event vs. Afterglow
  16. 16. Rockhouse Partners | Etix Post-Event WEB
  17. 17. Rockhouse Partners | Etix Post-Event SOCIAL
  18. 18. Key Takeaways • Get Started: Define the strategy & tactics that work for your resources • Go Mobile: Knowing that everything is headed in this direction, factor into your planning • Analyze What’s Important: Don’t get lost in the data & focus on what you can use now.
  19. 19. Questions?
  20. 20. Cliff Corr cliff@rockhousepartners.com

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