1. Same Editor.
2. Same Publish Options.
• Status: Pending Review, Draft, Published
• Visibility: Public, Private, Password Protected
• Publish Date
3. Comments Allowed.
Pages vs Posts: We’re Not So
1. Static Information. Page examples are “About Us”
• Parent and child pages
3. Assignable in Menus. (Appearance/Menus)
Unique To Pages
1. Dynamic Information. Post examples are blog
entries, news items, portfolio items
2. Categories & Tags.
3. Publish Dates.
Unique To Posts
1. Keep it short. Research shows that people tend to scan websites rather than
dive deep into content. No long sentences or paragraphs!
2. Get to the good stuff first. Put your main point at the top of the page where
it is easy for visitors (and search engines) to find what they are looking for.
3. Clearly separate content. Use headings, sub-headings and bulleted or
4. Link it up! Lend a hand to your reader and point them to other pages or
outside sources for more information. Always check your hyperlinks!
5. Provide a call to action. Tell your visitor what to do next.
Writing Tips For Web
1. Keep it small. Pay attention to how large the
image file size is.
2. The name says it all. Before uploading the
image to Wordpress, name the file with proper
descriptive keywords, separated by hyphens.
3. Use Alt text and Titles. Upon inserting an image
on to your page, you will be prompted to supply
these. (It’s the text that search engines use to
4. Find all previously uploaded images under
Using Images On Your Site
1. Google Analytics
2. Google Webmaster Tools
3. Bing Webmaster Tools
Analyze Your Traffic
1. WP Page Navi
• Adds a more advanced paging navigation.
2. TinyMCE Advanced:
• Enables the advanced features of TinyMCE, the WordPress WYSIWYG
3. WordPress SEO
• Improve your WordPress SEO: Write better content and have a fully
optimized WordPress site using the WordPress SEO plugin by Yoast.
Plugins To Make Your Life A Little
Director of Client Marketing
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